U.S. Travel CEO to Keynote ARVC Conference
The National Association of RV Parks & Campgrounds (ARVC) has announced that Roger Dow, president and CEO of the U.S. Travel Association, will be the opening day keynote speaker at this year’s ARVC Outdoor Hospitality Conference & Expo.
The conference runs from Nov. 5-8 at the Knoxville Convention Center in Knoxville, Tenn.
Dow's presentation will be at the noon luncheon on Wednesday, Nov. 6.
As head of the national umbrella organization dedicated to increasing travel to and within the United States, Dow was instrumental in leading an industrywide movement to create the Travel Promotion Act which was signed into law in 2010. This led to the development of the nation’s first-ever communications and promotion program, known as Brand USA, which is designed to increase international travel to the United States.
Prior to joining USTA in 2005, Dow had a successful 34-year career with Marriott International. He frequently speaks on the topics of leadership, sales, marketing and management, and has co-authored two books: "Turned On – Eight Vital Insights to Energize your People, Customers and Profits" and "The Trust Imperative – The Competitive Advantage of Trust-Based Business Relationships."
Click here to learn more about the ARVC convention.