Camp-California Announces '14 Guide Partners
Camp-California Marketing, a division of the California Association of RV Parks and Campgrounds (CalARVC), is preparing to publish in 2014 the 39th annual edition of its Camp-California Guide! The Camper’s Guide to California, a four-color glossy magazine that lists nearly 800 campgrounds and RV resorts throughout the Golden State. And to do so they are pairing up with big names in the industry.
Camp-California Marketing is partnering with Wolfgang Neuwirth of Advanced Media Marketing Group and Southeast Publications, according to a news release.
Neuwirth comes with 20-plus years’ experience in marketing and publishing, first with Cygnus Business Media and later with Milo Media. “We are pleased to be working with Camp-California again to produce their 2014 edition of the Camp-California Guide! The Camper’s Guide to California,” reported Neuwirth. “As we begin our third year, we are already discussing changes and improvements for next year’s Guide.”
Southeast Publications comes on board this year in charge of sales and marketing. “Southeast Publications is a 27-year supporter of the Camping Industry,” Sales Manager Brian McGuinn stated. “We are so honored and proud to be working with such a strong supporter of the camping industry. The Camp-California Guide and camp-california.com website are such a wonderful way for campers to explore the great state of California and get a sense of the spectacular differences between all of vastly unique regions within California.”
Southeast Publications' five sales teams are traveling throughout California and manning the national sales desk. Members are: Ed and Teresa Herbert, Jim and Jacqualine Moore, Lynn and Kathy Holland, Bill and Kathy Freeman and Michael and Susan Faelin.
More Details Abot the Sales Teams
Ed Herbert used to be vice president of communications and marketing for a large healthcare system. But recently he needed more flexibility with his schedule to take care of his aging parents who live in different parts of the country. So Herbert started working as a traveling sales rep for Southeast Publications. He also sells advertising for Camp-California.
Herbert and his wife, Teresa, live in Tennessee, but they travel to Delaware to take care of Herbert’s dad and to Port Charlotte, Fla., to look after his mom.
“It’s wonderful to get to see them,” Herbert said.
It’s also worthwhile selling advertising for Camp-California.com and Camp-California.
“I focus on the entire marketing opportunity, trying to connect California with businesses that do business in that state,” Herbert said. “If you are an OEM or an RV manufacturer, what an opportunity to get your brand in front of people camping in California.”
His clients include a Florida company that sells an eco-friendly fire starter.
Jim and Jacqualine Moore live in Palm Springs but like working for Southeast and Camp-California because they can travel frequently to the San Francisco Bay Area to visit their son.
“What we learned is that you really have to evaluate where your goals are and what your concentration needs to be and you tailor your travel schedule to that,” Jaqueline said.
Having a flexible work and travel schedule is also important to Lynn Holland, who has been working with Southeast since 2007. Based in Brentwood, in Northern California, Holland primarily covers campgrounds in the Monterey Bay area north to Ukiah in his 35-foot Safari diesel pusher.
While his wife, Kathy, occasionally joins him on the road, Lynn Holland said he usually handles the sales and marketing tasks for the team, while Kathy’s primary function is to provide back office, set up and follow up support for Lynn.
But that flexibility gives the Hollands the ability to build bonds with their grandkids while they also work with campground owners. “Kathy is a full-time granny,” he said. “We live two miles from our grandkids on purpose. She’s got drop off and pickup duties three or four days a week and our grandkids spend the night quite often.”
Bill Freeman and his wife, Kathy, have been working for Southeast Publications for the past five years. Bill previously spent 42 years working as an insurance industry executive, but now he and his wife are full-time RVers who travel California in their 40-foot Monaco Camelot. Their advertising sales territory includes California’s Central Coast from Ventura northward to Half Moon Bay as well as portions of the northern Sierra Nevada, including the Gold Country. “We love the freedom of movement, constantly seeing new places and new people,” Bill Freeman said.
“It’s a great job to travel and make money at the same time,” added Michael Faelin, a full-time RVer based in Fallbrook who worked in commercial property development before joining Southeast Publications two years ago. Faelin’s sales territory for Camp-California includes portions of San Diego, Riverside and San Bernardino counties.
Faelin and his wife, Susan, travel in a 41-foot Keystone Fuzion 5th wheel toy hauler with their 12-year-old-son, Brennan, and their 6-year-old daughter, Kiera. The Faelins use the garage portion of the vehicle as their office, which also doubles as a bedroom for their daughter.
“We homeschool the kids and they love the field trips they get in every place we visit,” Michael Faelin said, adding, “I am thankful that I get to spend so much time with my kids as the whole family explores the world together.”