Some Insights from RV Industry's Tom Faludy
Editor's Note: The following piece was provided by RV industry veteran Thomas G. “Tom” Faludy, a former RVIA board member and first chairman of the RV industry’s Go RVing marketing campaign. It was published on the RVBUSINESS.COM website.
Faludy completed a 30-year career with Scott Fetzer Co., where he rose from the ranks as head of sales and marketing for the Carefree of Colorado division to become president of that division and, later, executive vice president overseeing 10 operating divisions. After retirement, he formed TGF ENTERPRISES, offering seller-side M&A representation, and has served in a variety of advisory and board slots for companies such as Jayco Inc., Middlebury, Ind., and The Ryan Group of Companies in Australia, which includes Jayco Australia. A 2006 RV/MH Hall of Fame inductee, he was named one of the “100 Most Influential Executives in the 100 Year History of the RV Industry” by RVBusiness.
It’s been more than 12 years since I ran a business focused exclusively on the RV industry. Since then I’ve been immersed in the business of business — learning and gaining perspective from an array of companies, products, industries and global markets.
What has become clear is that all business is the same in many ways. All managers confront the same challenges and the same P&Ls, and that to earn true sustained success, a business must be and remain ‘special.’ And to be special it’s all about PRODUCT (and service). And the reason it’s all about PRODUCT, is that it is the product that defines and delivers the EXPERIENCE. I would also note that the earnings of a business are directly proportional to the value of the experience its products provide.
So, with that backdrop, I’ll share five thoughts about our greater industry and the experience that nets out as the sum of our cumulative products and services.
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