Online Park Marketers Urged to Take a Survey

July 9, 2013 by   - () Comments Off on Online Park Marketers Urged to Take a Survey

Editor’s Note: The following news release comes from Evanne Schmarder, principal of Roadabode Productions.

If you market your park online via social media, e-newsletters, customer reviews, or any other method of digital marketing, your insight is requested.

The 1st Annual Digital Marketing Benchmark Study for Outdoor Hospitality ( will be closing soon and we’d like to hear from you. Park owners, operators and those working at a property in a marketing capacity are urged to complete the survey.

“We’ve seen surveys report on occupancy, activities and staffing but never digital marketing,” said Evanne Schmarder of Roadabode Productions. “Industry members will soon have a unique opportunity to compare their online marketing results against their peers. While we’ve had robust interest and input I want even more data before I close the survey. That’s why I’m asking all park owners, operators, and marketers that utilize online marketing channels — regardless of the extent of their programs — to complete the survey as well as pass along the link, encouraging peers and colleagues to participate.”

This short survey will take less than 10 minutes to complete and all responses are anonymous. Participants will receive a complimentary copy of the study report. All questions or comments may be directed to Schmarder at or (702) 460-9863. The survey can be accessed via a secure Internet connection here:

Please lend your voice to our industry’s strength and future … take the survey today and spread the word. Data can and does make a difference.


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