Cloud-Based RMS System Easy to Learn & Use
When RMS North America launched its cloud-based, front desk management system in the U.S. two years ago, private park operators were impressed by how easy it was to train staff how to use it.
“It’s easy to use,” said Jan Weinberg, director of the 250-site Great Divide Campground in Newton, N.J. “I had people jumping on the system and learning how to use it in just a couple of days.”
Ease of use translates into faster reservation processing times, which benefits front desk staff as much as it does the guests who call to make their reservations.
The RMS system gives staff the ability to perform multiple searches and to conduct other research without leaving the reservation screen or losing reservation data that they initially entered into the reservation request.
But now the RMS just got better.
As part of its version 9 upgrade, which is being issued this summer, RMS provides even more protection for front desk staff. “It remembers where you are at when you are processing a reservation. So if you lose it for whatever reason, you don’t have to start all over again,” said David Jones, group sales manager for La Jolla, Calif.-based RMS North America.
The version 9 upgrade also has smart features not available in other front desk management systems.
For example, if a previous guest calls to make a reservation from a phone number that he or she has used before, RMS can automatically retrieve the caller’s profile information, which includes a variety of details ranging from the name of their pet to their RV site preferences.
“With this system, the guest no longer has to tell park operators everything like it’s their first time making a reservation because everything is stored online,” Jones said.
While this may seem like a significant technological improvement for park operators, guests increasingly expect park operators to know this information and to keep it on hand, Jones said.
The latest version of RMS also has a yield management reservation capability, which can help park operators manage their inventory more effectively. “In quiet times we can increase occupancy by reducing the price and in busier times we can increase prices,” Jones said.
“We have a control panel, which gives you the ability to manually adjust rates instantly with a mouse click or you can set it in advance so that it is pre-determined based on occupancy levels,” Jones said. “For example, you can set it so that when your occupancy gets to 90%, the rate goes up by 20%. But if it’s one day before (a particular date) and you’re still at 90%, you can set it to adjust downward.”
Other RMS improvements make it easier for parks to better manage their site utilization by better managing the types of rigs that fit into them based on their size. The system manages RVs, park models and other types of rental accommodations as well as boat slips in marinas.
The RMS system also handles online bookings in addition to reservations processed by front desk staff.
RMS capabilities include the ability to combine short, medium or long-term stays to maximize efficiency; utility metering, which monitors and minimizes utility costs; and the ability to manage housekeeping and maintenance to reduce labor costs.
The system can also be set up to manage multiple financial transactions and allocate them to the guest’s account, just like at a hotel. This gives guests the ability to pay for their RV site or room and items from the park store in the same transaction. Guests can then receive an itemized statement when they check out of the park. Meanwhile, the park saves money because of the reduced number of credit or debt card transactions.
Other New Features
In the coming weeks, RMS also plans to launch a new preventative maintenance module, which will enable park managers to set up text messages that will be automatically sent to appropriate staff members whenever smoke detector batteries, air conditioning or swimming pool filters are scheduled to be changed.
RMS also has another feature called “triggered correspondence, which automatically sends text messages or e-mails to guests based on certain triggers. “Maybe you automatically send a text to a customer two days before they arrive or send them a survey after they have stayed with you,” Jones said, adding that the technology opens up communications and dialogue between the park and the guest.
Weinberg of Great Divide Campground said it’s easy for her staff to learn about RMS’ new features. She simply sends an e-mail and RMS North America responds with step-by-step instructions, which may include a video demonstration of how to complete a specific task. “If you are training a new employee, you can use these videos to train them how to do things,” she said.
As of the time of this writing, more than 60 campgrounds, RV parks and resorts were using the RMS front desk management system across the U.S.
Monthly rates start as low as $150, plus a $3 charge for each online reservation made with the system. No up-front purchase or long-term contract is required. RMS also pays park operators faster than most of its peers in the industry. For more information or to request a demonstration, please visit www.rmsnorthamerica.com or call (888) 802-5827.