Pelland Launches a Responsive NCA Website
Following on the heels of a newly launched website for the Vermont Campground Association, which was the first fully responsive campground association website in the United States, Pelland Advertising designed and implemented an all-new consumer-facing website – www.CampNCA.com – for the Northeast Campground Association (NCA), based in Stafford Springs, Conn., on July 18, according to a news release.
According to David R. Tetrault, executive director of the NCA, “Throughout the entire redesign process, Pelland Advertising listened intently to the needs of NCA and the desire to provide our members and our state associations with the best tool to bring campers to their campgrounds and interested travelers to their own state association websites as they plan their Northeast vacations.
“The new responsive site allows visitors to view the information they desire from any device by adapting and scaling to different screen sizes. This was key in the updating of the site as visits from mobile devices to CampNCA.com increased more than 31% from January 2012 through August 2013.
“Pelland Advertising’s commitment to excellence is greatly appreciated by the Northeast Campground Association as we rely on their professionalism in making sure our online presence is appropriate, functional, and a pleasant experience for prospective guests as we promote camping in the Northeast.”
The new site helps to promote the NCA’s member associations and individual campgrounds by providing online visitors with tools that include:
- A searchable database to find the perfect member campgrounds, based upon key amenities.
- The most comprehensive online listing of RV and camping shows in the Northeast.
- The ability to request print directories from any member state associations with a single click.
- An exciting new look that uses fluid content to display a presentation that is optimized for every device, from smartphones to large desktop displays.
Founded by Peter Pelland back in 1980, Pelland Advertising is the longest-running provider of advertising services to the family camping industry in the United States, producing four-color brochures and related collateral advertising products from the company’s start, now producing websites for family campgrounds longer than any existing supplier. Dedicated to serving the needs of the family camping industry, the company is increasingly recognized as one of the industry’s leading developers of social media content and responsive web technology.