Point South, S.C. KOA Adopting Journey Brand
Bill and Barbara Olendorf, owners of the Kampgrounds of America Inc. (KOA) in Point South, S.C., are examples of a rare breed of business owner. They were recognized this year by KOA as a 30-year owner, yet they retain a competitive spirit to stay at the top of the field. They continually upgrade and update their facilities, yet they attribute much of their success to the truly personal connections their staff makes with their campers, according to a news release.
The Olendorfs recently demonstrated that “cutting-edge” attitude by adding the new KOA Journey brand to their campground. KOA Journey is one of three new brand categories being added to KOA’s 485-campground system in North America
KOA Journey campgrounds offer campers a convenient, clean and restful stop during their travels, helping them enjoy the rest of their journey.
“The staff continually receives rave reviews from our campers for being friendly, helpful and engaged. Our product has to stay excellent – but our service, even better,” says Bill. “We have added a nightly tasting of wine from four local wineries. The feedback from the guests has been wonderful. They love the connections they make with the staff, as well as other campers. It is a great way to unwind, relax and learn more about the area, the campground, and each other.”
The Olendorfs believe that the addition of two KOA Deluxe Cabins has had a remarkable impact on the campground, “The Deluxe Cabins have opened the campground up to a new market that provides us with tremendous camper feedback and participation. They have brought in new campers, and repeat guests who have a fantastic and impressive stay. They have created a "Wow" factor,” said Olendorf.
“The decision to move forward with KOA’s brand positioning effort comes from our desire to keep our business cutting-edge,” said Olendorf. “Progress and evolution is vital in meeting our guests’ expectations and needs. We expedited the transition because it gives us focus, so we can serve our campers’ specific desires and create memorable stays. We are striving to make our great campground even greater.”