VCA Awarded $5,000 Tourism Marketing Grant
The Virginia Campground Association (VCA), in partnership with the Virginia State Parks, Virginia Beach Tourism, Anderson’s Brochure Distribution and Fish Virginia First, has been awarded a $5,000 grant from the Virginia Tourism Corp. for the purpose of promoting camping in Virginia at two of the nation’s largest RV and camping shows – the Largest RV Show in America at Hershey, Pa., and at the Tampa Super Show in Tampa, Fla.
The grant is matched by the partners and the funds will be used to sponsor a large display with the theme Virginia is For Camping Lovers at the two most prominent RV and camping shows along the East Coast, according to a news release. The goal of the exhibits is to build awareness of the varied camping opportunities throughout Virginia and to promote the scenic, historic, cultural and recreation found in all corners of the state.
“These two shows attended by more than 100,000 RVers and campers are great places to present our state and to build RVing and camping nights in Virginia. We are proud to have partnered with the Virginia State Parks and our other partners to work together to show off the beautiful Commonwealth of Virginia and to open our doors to RVers up and down the East Coast,” said VCA Executive Director David Gorin. “We expect that both the Hershey show and the Tampa show in January will be great successes and we hope to be able to secure future grants to continue to be present at both of these events.” he said.
“Virginia’s a great tourist destination and a great place to camp. We want to grow the camping market and showing off the diversity of places to camp, places to recreate and places to enjoy the great outdoors will surely attract more and more campers from the northeast, mid-Atlantic region and the southeast,’ said VCA President Karl Littman. “Bringing together all the key camping partners strengthens our ability to reach out throughout the region,” he said.
The first exhibit will be at America’s Largest RV Show, Sept. 11-15, at Hershey.