Go RVing Popular at Country Living Fair
The Country Living Fair in Atlanta’s Stone Mountain Park from Oct. 25 – 27 drew more than 23,000 visitors with 4,000 visiting Go RVing’s interactive RV display featuring Airstream and Livin’ Lite travel trailers, according to the Recreation Vehicle Industry Association (RVIA).
This was the third Country Living Fair where Go RVing had a display that offered attendees the unique opportunity to tour an RV and learn more about RVing. The previous events in Columbus, Ohio, in September, also featuring Airstream and Livin’ Lite products, and in Rhinebeck, NY in June, featuring a Jayco Jay Flight travel trailer, proved to be very successful. In total, about 11,000 fair attendees toured the RVs by the close of the Atlanta event.
Displaying RVs at consumer events was a newly introduced element to the Go RVing program this year. In addition to the Country Living Fair events, Go RVing also partnered with Garden & Gun magazine to have an exhibit at the southeastern Wildlife Exposition (SEWE) in Charleston, SC in early February. More than 2,000 people toured the Winnebago Aspect type C motorhome and a Forest River V-Cross Vibe travel trailer that were displayed.
The Sports Illustrated On Campus Tailgate Tour presented by Go RVing traveled to six college football games from August – October. Featuring a Winnebago Adventurer type A motorhome and a Keystone RV travel trailer as the centerpieces, the tour was a high-impact, on-site consumer event that showcased RVs as ideal tailgate vehicles. An estimated 25,000 consumers attended the tailgates with 3,400 people touring the RVs over the course of the tour.