SSI: Canadian Towable RV Sales Flat in August
Year-over-year Canadian retail sales of towable RVs were flat in August, up 1.7%, while registrations for the first eight months rose 3.3%. According to the latest report from Statistical Surveys Inc., results by segment showed:
• Sales in the travel trailer sector grew 6.3% in August and 6.9 % for the eight months.
• Fifth-wheel sales declined 7.6% for the month and 4.5% year-to-date.
• Folding camping trailer registrations fell 13.5% in August and 10.1% for the eight months.
• The recreational park trailers segment fell 21.8% for the month and 3.5% year-to-date.
Thor Industries Inc. was the overall Canadian towables sales leader through August with a 36.9% market share, followed by Forest River Inc. (16%) and Jayco Inc. (14.5%). The Forest River Group, which includes the company’s towable building divisions in a “consolidated” report by Statistical Surveys, earned a 30% share for August.
Thor was also the leader in travel trailer sales year-to-date with a 34% market share while Jayco was No. 2 with a 17.5% share while Forest River held a 14.9% share.
Thor held a commanding lead in the Canadian fifth-wheel sector through August, capturing a 48.8% market share, with Forest River at No. 2 posting a 16.9% share followed by Forest River’s Palomino RV divison at 9.5%. Thor was also No. 1 in park model sales with a 45.5% market share, General Coach was No. 2 (23.5%) and Forest River third (16.6%).
Jayco led the Canadian folding camping trailer sales for the eight months with a 31.4% market share while Forest River posted a 30.9% share and Forest River’s Coachmen RV division held a 21.5% share.
To subscribe to this or other SSI reports, contact Scott Stropkai, national RV sales manager, at (616) 281-9898 ext. 128, or (616) 446-8179 (cell).