Virginia KOA Transitioning to Holiday Status
Erich Schumacher is proud of the improvements he and wife, Sulamith, have made to their Luray, Va., Kampgrounds of America Inc. (KOA) campground since they first purchased the idyllic mountain location in 1997.
“I do believe that KOA should move forward and become a leader in offering high-end camping,” Schumacher said. “Therefore, upgrading the campgrounds is a must and I wanted to do it right away.”
The Schumachers, who converted their park to the KOA system in 2012, recently signed up to make their park a KOA Holiday campground.
While each of KOA’s 485 locations in North America offer campers a unique camping experience, those designated as KOA Holiday campgrounds offer campers consistent amenities geared toward those travelers looking for a “base camp” for their adventures.
The change is the beginning of a new systemwide brand structure for the 51-year-old iconic North American camping company, designed to better identify the specific offerings of its 485 campgrounds for the millions of North American camping families that use KOA each year.
Over the next few years, KOA campgrounds across North America will be rebranded as either a KOA Journey, a KOA Holiday or a KOA Resort campground.
“We are fully committed to providing our guests with the finest facilities and services,” Schumacher said. “We offer our guests spacious, beautiful and shaded camping spaces, and our facilities are modern and well kept.”
Along with unique offerings like breakfast crepes and fresh-made, wood-fired brick oven pizza, the campground has recently added six deluxe tent sites as well as a 20,000-square-foot dog park.
“Our campers are our reason for being,” he said. “We’ll make every effort to ensure their stay with us is one for their memory books.”