Boomers Driving Growth In RV Industry
Baby boomers are keeping the RV industry rolling, especially through the recent sluggish economy, according to the Spokane, Wash., Spokesman-Review.
Travelers in their 50s and early 60s are bolstering Spokane’s local industry by heading out on the highway for adventure, whether it’s golfing in Deer Park, a rock concert at the Gorge Amphitheater or taking the grandkids skiing at Schweitzer Mountain Resort. The boomer generation is putting a new twist on the traditional motor home adventure to an RV park to play bridge.
“It’s a really good market here,” said Steve Cody of Delcreek Productions, which produces this week’s 26th Annual Inland Northwest RV Show and Sale that starts Thursday (Jan. 23) at the Spokane County Fair and Expo Center. “The baby boomers are just huge.”
The popularity of RVing is growing – as is the attendance of the show, which attracted 12,000 visitors last year, with dealers selling 140 units in four days, Cody said.
That growth is with younger baby boomers. By next year, all of America’s 78 million boomers – born between 1946 and 1964 – will be older than 50. Those are the people with the time and money to travel, especially by RV, Cody said.
“It’s hard to keep RVs on the lot,” he said, adding that in tough financial times people invest in family.
Last year national RV sales through November were up 12.8%, he said.
So instead of that Hawaiian vacation, families — often multiple generations — pack into the RV and go on a $1,500 vacation. Boomers also are more adventuresome than the previous generation.
“Being 50 or 60 today is not the 50 or 60 of 20 years ago,” Cody said. “They don’t want to play bridge. They want to swim and golf. There are even spa RV parks.”
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