Legacy's RV Resorts Hit All Segments
Unlike many RV resort and campground companies, Legacy RV Resorts isn’t focused on just one segment of the RV industry. Instead, it caters to snowbirds in some of its parks, is more family-oriented in others, and yet other parks are destination RV parks. What that means for the company headed by Bruce Bryant is that customer service is the key ingredient.
“The number one thing is customer services, being guest-friendly,” Bryant told Woodall's Campground Management's Terri Hughes-Lazzell. “When a guest visits one of our parks and then travels to another, he should see the same guest-friendly attention and cleanliness.”
Bryant said it wasn’t difficult to learn each segment and find out what they wanted, because in the end, when people are on vacation, they want to have a good time, be catered to and the resort staff treat them personally.
Bryant, who purchased his first RV park in Grassy Key, Fla., in 1986, had never been in the RV business before. Initially, his interest was picqued to buy property in Florida after visiting a friend in the cold winter months from his home in Vermont. He understood the draw to get away from the long winters north and began looking for property. He thought apartments would be the way to go, but when he didn’t find what he was looking for, he changed directions.
“I ended up with the RV park and enjoyed it and the lifestyle it offered, so I bought more, and then more yet,” he said.
After continuing to add parks to his properties, Bryant realized he needed an umbrella so that people could identify the parks and their relationship to each other. So, Legacy was born.
Early in his RV business, Bryant owned three parks in the Florida Keys area. Today, his 14 parks do not include any in that area. Legacy, however, does have three parks in other areas in Florida, as well as two in Missouri, and one park each in Texas, Oklahoma, New Mexico, Colorado, North Carolina, Pennsylvania, Virginia, Mississippi and Wisconsin.
The 14 parks' focuses are different, and there are other differences from one Legacy park to another. In addition to RV sites, some parks include cabins, some condos, some motels and some even with rental houses.
“It gives guests the opportunity to enjoy our parks in many different ways, even getting some that have never RVed an opportunity to experience that lifestyle,” Bryant said. “Many guests come back and try something else.”
Whether guests bring their own RV or stay in a condo, the one thing they soon understand, Bryant said, is that they are given the opportunity to be outside. When at an RV park or campground, that is the lifestyle, and everyone loves to sit by the campfire.
For the full story, see February's issue of WCM.