Roadabode Releases Second Marketing Study

January 31, 2017 by · Leave a Comment 

As society in general becomes more comfortable with online tools for travel planning and booking and turns more and more to social media, the use — and importance — of digital marketing channels by RV parks and campgrounds likewise continues to grow and change to help parks connect with potential guests. But there’s plenty of room for growth. That, in a nutshell, sums up the results of an ambitious study by Evanne Schmarder, principle of Roadabode Productions (and monthly Woodall’s Campground... Read more

T4T Gains Two More Midwest Outdoor Resorts

Midwest Outdoor Resorts has added the St. Croix River Resort in Hinckley, Minn., and the Soo Line Trail Campground in Onamia, Minn., to the Tents for Troops (T4T) program, according to an announcement from T4T. St. Croix River Resort is only about 90 minutes from the Twin Cities, where the St. Croix River is home to 19 species of fish and is widely considered to be one of the finest tubing and canoeing rivers in the country. Soo Line Trail Campground is on the 225-mile-long Soo Line ATV trail, a popular... Read more

Luxury RV Resort Sector Continues Its Growth

Succeeding at providing a luxury RVing experience today can be summed up as old-school customer service that meets 21st-century needs, and it’s something more and more RV resorts aim to do. “Customer service has been paramount, which is why I think we have had such good success in the Gulf Shores area,” said Courtney Osborne of Bella Terra of Gulf Shores in Foley, Ala. “Typically in our area we have motorcoach competition, so we are always trying to offer that ‘crème de la crème’ experience,... Read more

Improvements Help O’Leary’s Resorts Succeed

January 31, 2017 by · Leave a Comment 

When Craig Dolbeer decided to become a snowbird, he knew he wanted to spend the winters at an RV resort in Tucson, Ariz. The challenge, he said, was deciding which resort would be the right fit for him. After all, many of them have swimming pools, spas, exercise rooms and other nice amenities. But when he arrived at Rincon Country West RV Resort, he knew in an instant that that’s where he would want to spend his winters. The reason? The 1,100-site park has a G-gauge outdoor railroad, complete with... Read more

On Campgrounds: Breezy Hill Gets A New Life

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When Jon Wiltzius and his wife Jennifer four years ago decided to buy Breezy Hill Campground, a 110-site park on 60 acres in Fond du Lac, Wis., they knew there was a lot of work ahead. “The campground needed attention,” Wiltzius said in a tone that indicated he was making an understatement. Among the first things the couple did was leave a franchise system to establish Breezy Hill’s independence. “When you buy into a franchise like that, they set the rules. We felt it was important that we... Read more

Pelland: Print Is Alive, But Know How To Use It

The following Smart Operations column by Peter Pelland, founder of Pelland Advertising, appears in the January issue of Woodall’s Campground Management. Peter Pelland I thought that it would be a good opportunity to share some of the key points from one of my marketing seminars at the recent National Association of RV Parks and Campgrounds Outdoor Hospitality Conference and Expo. In that seminar, I suggested that print marketing is very much alive and well in these days when most everybody... Read more

Gorin: Park Owners Need To Attend Conferences

January 31, 2017 by · 1 Comment 

The following Insites column by David Gorin of Gorin+Cohen Consulting  appears in January’s Woodall’s Campground Management. David Gorin As a very turbulent year wound down, and we were all facing what is likely to be an equally dynamic year in 2017, it struck me that the major campground associations and marketing groups issued very positive and upbeat reports on their annual conventions. The National Association of RV Parks and Campgrounds (ARVC) reports that 500 people attended its... Read more

Bray: These Wash. Park Owners Inspire Guests

The following Campsite Vistas column by Sue Bray, consultant and former executive director of the Good Sam Club, appears in the January edition of Woodall’s Campground Management. Sue Bray It’s not often, but every now and again I find myself infused with someone else’s infectious energy. This happened a couple of times on our RV trip last summer at two Washington RV parks — and it all seemed to stem from the energetic attitudes of two very different park owners. I recently contacted... Read more

Schmarder: Six Marketing Trends For This Year

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The following Modern Marketing column by Evanne Schmarder, principle of Roadabode Productions, appears in January’s Woodall’s Campground Management. Call them resolutions, goals or roadmaps, as is tradition, the New Year prompts us to start fresh, conjure ideas, and make plans for the upcoming 12 months. It’s a time to reflect on what did and did not work in the previous year and lay the groundwork for how we will conduct our business (and our lives) as the year unfolds. Because of... Read more

Ariz. Parks Find Activities Draw Snowbirds Back

Southern Arizona’s RV parks offer snowbirds an increasingly diverse range of activities and special events during the winter months, according to the Arizona Association of RV Parks and Campgrounds. At the two Rincon Country RV Resorts, for example, snowbirds can choose from more than 50 different types of classes, clubs and activities each week, from bocce ball, hiking and swimming pool exercises to line dancing, square dancing, golf and pickleball. There are classes in creative writing, digital... Read more

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