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Pop-Up Resorts Adding Camping For Festivals

Pop-up resorts are setting up shop near the Empire Polo Club in Indio, Calif., this spring to accommodate the already sold-out Coachella festival taking place over two weekends in April, the Press-Enterprise reported.

“It’s something we feel is needed,” said Derek Boucher, co-founder of Base Camp, a company that for its second year is offering nearby campsites over the two festival weekends.

Music festivals and camping go hand in hand, Boucher said, and hotels and on-site festival camping tend to sell out fast. Even the official Coachella festival website provides links to camping accommodations outside its site.

What these pop-up campgrounds, such as Base Camp in Thermal and the new Cloud 9 Village in Coachella, a luxury hotel that opens in March, seek to offer is more than just a place to just sleep.

The 40-acre Base Camp site is six miles south of the Polo Fields and offers RV, tent and car camping, as well as swimming. A restaurant, cocktail and wine bar, will also be on-site. Lunch and dinner will be provided. Rates start at $59 per night.

Nikki Obra, of San Diego, who has been going to the Coachella festival for years, decided make reservations for Base Camp this year. She’s stayed in hotels, Airbnb properties, and other luxury campsites in the past.

“It’s just something new,” Obra said. “I heard great things about it from people who did it last year and wanted to give it a try.”

Boucher said they experienced a spike in reservations Wednesday, Jan. 4, when Coachella tickets went on sale. Festival tickets sold out in three hours. Many repeat customers already reserved spots, also people from across the world, like New Zealand and Australia, Boucher said.

This year, Base Camp partnered with Shelter Co. – a San Francisco-based company offering rentals to music festivals and weddings – to offer luxury tents, some of which are fully furnished with one or two beds, coffee tables, rugs, and seating areas.

“We are offering something a bit more unique and more creative than your typical RV park,” Boucher said.

For the full story, click here.

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