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Wis. County Decides Against RV Park Consultant

Vilas County (Wis.) Parks and Recreation Administrator Dale Mayo told the Lakeland Times he received a bit of a shock at last week’s forestry, recreation and land committee meeting when committee member Jay Verhulst invited a consultant to review the Torch Lake RV Park business plan.

“Mr. Bud Styer is a consultant who I have talked with,” Verhulst said, “the chairman has talked with him. He looked at our campground, looked at our business plan and the projected revenues. After hearing what he has to say, there is a possibility we might want to have a consultant work with us on this.”

The consultant, Bud Styer of Bud Styer and Associates, has worked in the campground industry for more than 30 years and recently helped the state streamline its own campgrounds. According to Styer, the Torch Lake RV Park has a “good” design, however he suggested making a slight change to the first phase of the project.

That slight change can also be described as expensive.

“Bathhouses are big deals,” Styer said. “People like to take showers and I just didn’t see that in this plan.”

According to Mayo, the bathhouse is in fact in the second phase of the project and cannot be moved due to budget restrictions.

Styer also stressed marketing would be a key factor in drawing attention to the RV park. He described the ATV trail adjoining the park as a “jewel” and outlined several marketing strategies for the park.

“If you want to see big numbers, you’re going to have to get into social media,” Styer said. “You have to have events, you have to have giveaways. You have to get their attention and you have to get them to show up. If you were to open this park next summer, no one would know it’s there. The marketing time is now.”

The consultant pointed out the basic concept of the park was fine but added the statement, “Just because you build it, does not mean they will come.”

In the end, the committee did not take action to hire Styer as a consultant for the RV park, however Doyen said they would keep his information on hand if a future need arises.

For the full story, click here.

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