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ACTIVE Network Outdoors Rebranding as Aspira

December 15, 2017 by   - () Comments Off on ACTIVE Network Outdoors Rebranding as Aspira

The former Outdoors division of Dallas, Texas-based ACTIVE Network unveiled its new company named Aspira, according to a press release.

With eight additional offices worldwide, the new company and its near 1,000 employees are led by CEO Mark Trivette, formerly CFO of ACTIVE Network.

Aspira is set to provide intuitive technology and service solutions that connect federal, state, provincial and local government park and conservation agencies, as well as private campground owners, to outdoor adventure seekers from around the world.

The company will continue to support and manage ReserveAmerica, the online marketplace for outdoor recreation activities, which guides more than 17 million annual unique visitors in discovering, booking and navigating park and campground destinations.

“We are excited to introduce Aspira to the world and with it, a renewed dedication to the outdoors community,” said Trivette. “This next chapter in the life of the company enables us to continue to serve and innovate on behalf of our customers, connect new communities and cultures, and accelerate our contribution to the outdoor recreation industry itself.”

Aspira’s customers manage 76% of the state-governed park, recreational, natural and historic sites in the U.S. and span across 32 of the 50 United States, according to the release. The company’s customers also include conservation agencies across the U.S. and Canada, processing nearly one-third of the hunting and fishing licenses, tags, permits and stamps in the U.S. alone.

In addition, Aspira recently expanded its technology offerings to support local government-run and privately-owned campground operations, and as the company looks to 2018, it will continue to invest in solutions that extend digital reach for natural, historic and educational sites in North America.

“As a team, we’ve been serving the outdoor recreation and conservation markets for decades,” continued Trivette. “Aspira’s technology and support services are the backbone for many of our customers’ operations and we are committed to connecting them with new opportunities to serve their communities and engage with their patrons for the long-term. In partnership with our customers, we look forward to growing our service offerings under the Aspira brand.”

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