SSI: Towable Sales Climb 6.4% For First 8 Months

Travel trailer and fifth-wheel sales continued to post gains for the first eight months of 2018, as overall retail registrations grew 6.4%.

According to the latest report from Statistical Surveys Inc. (SSI), results by category showed:

  • Travel trailer sales climbed 6.5% for the eight months.
  • Fifth-wheel registrations rose 8.4% through August.
  • Folding camping trailer sales dropped 11.1% for the eight months.
  • Park model RV edged up 3.8% through August.

Thor Industries Inc. was the towable sales leader for the eight months with a 48.4% share of the market, ahead of Forest River Inc. owning a 35.2% share and Grand Design RV Co. (5.7%).

By segment, Thor was No. 1 in travel trailers through August with a 48.5% market share, followed by Forest River (36.6%). Thor led fifth-wheel sales with a 53.2% market share, followed by Forest River (26.9%) and Grand Design (13.6%).

In folding camping trailers, Forest River led the category for the first eight months with a 72.3% market share while Columbia Northwest/Aliner Inc. garnered an 11.8% share and Thor held a 9.7% share. Skyline Champion led the park model segment with a 30.2% market share, followed by Cavco Industries Inc. (19.7%) and Kropf Industries Inc. (17.6%).

To subscribe to this or other SSI reports, contact Scott Stropkai, national RV sales manager, at (616) 281-9898 ext. 128, or (616) 901-8335 (cell). 


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