SSI: Towable Sales Gain 5.2% for Nine Months

Towable sales were up slightly for the first nine months of 2018 as overall retail registrations gained 5.2%

According to the latest report from Statistical Surveys Inc. (SSI), results by category showed:

  • Travel trailer sales climbed 5.2% for the nine months.
  • Fifth-wheel registrations rose 7.2% through September.
  • Folding camping trailer sales dropped 11.4% for the nine months.
  • Park model RV sales edged up 2.1% through September.

Thor Industries Inc. was the towable sales leader for the nine months with a 48.5% share of the market, ahead of Forest River Inc. owning a 35.1% share and Grand Design RV Co. (5.7%).

By segment, Thor was No. 1 in travel trailers through September with a 48.6% market share, followed by Forest River (36.5%). Thor led fifth-wheel sales with a 53.3% market share, followed by Forest River (26.8%) and Grand Design (13.6%).

In folding camping trailers, Forest River led the category for the first nine months with a 72.4% market share while Columbia Northwest/Aliner Inc. garnered an 11.8% share and Thor held a 9.7% share.

Skyline Champion led the park model segment with a 30.1% market share, followed by Cavco Industries Inc. (19%) and Kropf Industries Inc. (17.5%).

To subscribe to this or other SSI reports, contact Scott Stropkai, national RV sales manager, at (616) 281-9898 ext. 128, or (616) 901-8335 (cell). 


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