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WCM’s Q&A With Europe’s LeadingCampings

April 12, 2018 by · 1 Comment 

Eicke Schueuermann Editors Note: Much like here in the U.S., outdoor hospitality in Europe is booming. Many of the same trends are appearing on both sides of the pond. Millennials are getting outdoors in a big way, but questions of sustaining that market segment remain. Parks are seeing record occupancy, not only during peak season, but also throughout the year. It’s these similarities that Woodall’s Campground Management discussed with Eicke Schueuermann, executive director of LeadingCampings... Read more

Schmarder: Written Content Marketing Plan Key

March 20, 2017 by · Comments Off on Schmarder: Written Content Marketing Plan Key 

The following Modern Marketing column by Evanne Schmarder, principal of Roadabode Productions, appears in March’s issue of Woodall’s Campground Management. It’s no secret that businesses with a focused, written content marketing plan are more effective than those with a spoken plan, a plan existing only in their mind, or no plan at all. Interestingly, only about one-quarter of respondents to my Digital Marketing Benchmark Study for Outdoor Hospitality 2016/17 have a written content... Read more

Schmarder: Six Marketing Trends For This Year

January 31, 2017 by · Comments Off on Schmarder: Six Marketing Trends For This Year 

The following Modern Marketing column by Evanne Schmarder, principle of Roadabode Productions, appears in January’s Woodall’s Campground Management. Call them resolutions, goals or roadmaps, as is tradition, the New Year prompts us to start fresh, conjure ideas, and make plans for the upcoming 12 months. It’s a time to reflect on what did and did not work in the previous year and lay the groundwork for how we will conduct our business (and our lives) as the year unfolds. Because of... Read more

Schmarder: Instagram Snaps Marketers’ Stories

December 21, 2016 by · Comments Off on Schmarder: Instagram Snaps Marketers’ Stories 

The following Modern Marketing column by Evanne Schmarder of Roadabode Productions appears in the December issue of Woodall’s Campground Management. Every digital marketer worth their salt has heard of and even experimented with Snapchat, today’s passion platform with the younger generation, especially those 18-25. But let’s face it, Snapchat is a challenging network to figure out, doesn’t allow users to search for and follow others on the platform (though there are third party apps that... Read more

Schmarder: Be Smart In Marketing To Millennials

November 21, 2016 by · Comments Off on Schmarder: Be Smart In Marketing To Millennials 

The following Modern Marketing column by Evanne Schmarder, principal of Roadabode Productions, appears in November’s Woodall’s Campground Management. Evanne Schmarder Baby Boomers have long been the defining target market for the outdoor hospitality industry. From tent camping as a young family to traveling the country in a motorhome in their golden years, park owners and operators have successfully managed to attract and retain this valuable customer demographic. There’s even been... Read more

Schmarder: Avoid 3 Instagram Rookie Mistakes

October 25, 2016 by · Comments Off on Schmarder: Avoid 3 Instagram Rookie Mistakes 

The following Modern Marketing column by Evanne Schmarder, principal of Roadabode Productions, appears in the October issue of Woodall’s Campground Management. Evanne Schmarder There’s a reason Instagram continues to be at the top of the social media food chain. This six-year-old visual platform continues to capture the imagination of its 400 million global daily users. It’s reported that smart modern marketers participating on Instagram are enjoying per-follower engagement rates at nearly... Read more

Schmarder: Interesting Marketing Can Be Simple

September 17, 2016 by · Comments Off on Schmarder: Interesting Marketing Can Be Simple 

The following Modern Marketing column by Evanne Schmarder appeared in Woodall’s Campground Management. As I work through the soon-to-be-released “2016 Digital Marketing Benchmark Study for Outdoor Hospitality” survey responses it’s obvious that while some park owners and operators plan ahead, when it comes to their social media posts, many do not. And for those who do plan content, most do not utilize tools that automate the process. It came as a pleasant surprise to see that an almost... Read more

Schmarder: Don’t Mix Camping With Politics

June 20, 2016 by · Comments Off on Schmarder: Don’t Mix Camping With Politics 

The following Modern Marketing column by Evanne Schmarder appears in June’s Woodall’s Campground Management. I’d like to interrupt this typically technological column with a bit of timely political straight talk. No, I’m not going to reveal my political leanings any more than I’m going to tell you my dress size, but I do have something to say that I think resonates with the camping public and could affect your bottom line. The U.S. population is vast and diverse with varying beliefs... Read more

Schmarder: Clean Up Social Media Profiles

May 30, 2016 by · Comments Off on Schmarder: Clean Up Social Media Profiles 

The following Modern Marketing column by Evanne Schmarder, principle of Roadabode Productions, appears in the May issue of Woodall’s Campground Management. Most likely your loyal and longtime customers are aware of your digital presence. Terrific. But ask yourself: Are you making the best impression possible on those visiting your social media sites for the first time? In the few seconds you have to register interest in your brand, are you tickling their travel-buds and cementing brand recognition? Are... Read more

Schmarder: Embrace Glamping At Parks

April 26, 2016 by · Comments Off on Schmarder: Embrace Glamping At Parks 

The following Modern Marketing column by Evanne Schmarder, principal of Roadabode Productions, appears in April’s issue of Woodall’s Campground Mangement. Not too long ago one of my European colleagues contacted me asking to Skype. He was tasked with delivering a presentation on the very popular subject of glamping and wanted to get my U.S. take on the topic. While I was delighted to talk with him I had very little to share. Here in America glamping – glamour camping – is not typically... Read more

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