Schmarder: 5 Google Tools to Help Build Your Business

If you're new here, you may want to subscribe to my RSS feed. Thanks for visiting!Evanne Schmarder Editor’s Note: Evanne Schmarder is the creator of the RV industry’s first Digital Marketing Workshop – www.DigitalMarketingWorkshop.info. She’s also the owner of Roadabode Productions – outdoor hospitality communication consultants specializing in digital marketing strategy, social media program development, seminar facilitation, educational presentations, business writing services and... Read more

ARVC Agenda: Sign Up for ‘Hill Day’ May 8-9

Editor’s Note: The ARVC Agenda is written by Evanne Schmarder and is a regular feature of Woodall’s Campground Management. Jeff Sims, CPO, ARVC’s director of state relations and program advocacy, encourages all association members to make their voices heard at the 2012 National Issues Conference to be held in Washington, D.C., May 8-9. Attendees will work with government affairs consultants McDermott, Will & Emery (MWE) to help make time spent with congressional representatives... Read more

ARVC Agenda: ARVC Focuses on What Really Matters

The following column was prepared by Evanne Schmarder for the National Association of RV Parks and Campgrounds (ARVC) and appears in the April issue of Woodall’s Campground Management.   As Paul Bambei, ARVC president and CEO, and his staff continue to deliver their membership practical, money-saving National Partner Pricing Programs such as the Just In Time/DIRECTV, Ford Motor Co., and recently announced Club Car member benefits, Bambei reports being mindful of a passage from the book... Read more

ARVC Agenda: Schutter Outlines ARVC Transformation

Rob Schutter Jr., new ARVC chairman Editor’s Note: New ARVC Chairman Rob Schutter Jr. wrote the opening portion to this installment of the ARVC Agenda. Nearly two years ago with the retirement of ARVC’s then President/CEO Linda Profaizer, past ARVC Chairman David L. Berg saw an opportunity to address the question raised by members – the association’s purpose and direction. The ARVC Board of Directors embarked upon a thorough review of the association, leading ARVC toward refocusing efforts... Read more

Modern Marketing: 20 Trade Show Tech Tips

Evanne Schmarder Editor’s Note: Evanne Schmarder is a columnist for Woodall’s Campground Management. She is the creator of the RV industry’s first Digital Marketing Workshop – www.DigitalMarketingWorkshop.info. She’s also the owner of Roadabode Productions – outdoor hospitality communication consultants specializing in digital marketing strategy, social media program development, seminar facilitation, educational presentations, business writing services and the producer and... Read more

ARVC Agenda: Highlights from the Outdoor Hospitality Conference

Editor’s Note: The ARVC Agenda is prepared by industry publicist Evanne Schmarder and appears monthly in Woodall’s Campground Management. ARVC Annual Meeting Highlights The 2011 ARVC Membership Annual Meeting was held at the Outdoor Hospitality Conference on Dec. 1 and association leadership addressed a full house. Chairman David L. Berg, CPO, spoke about upcoming conference venues in regards to a more traditional outdoor recreation setting to great audience interest. Conference dates... Read more

Modern Marketing: Content & Relevancy — E-Mail Royalty

Evanne Schmarder Evanne Schmarder is a columnist for Woodall’s Campground Management. She is the creator of the RV industry’s first Digital Marketing Workshop – www.DigitalMarketingWorkshop.info. She’s also the owner of Roadabode Productions – outdoor hospitality communication consultants specializing in digital marketing strategy, social media program development, seminar facilitation, educational presentations, business writing services and the producer and host of the RV Cooking... Read more

ARVC Chairman Berg Bids Farewell, Excited About Association’s Future

David L. Berg This is my last report as Chairman of the ARVC board. It is hard to believe but the past two years have flown by. I was “excited” to step up to the role in 2009 but not half as excited as I am today. Why? Because I have first-hand knowledge of the hard work and dedication the board and staff offer the membership and the industry. This past year their commitment has resulted in a new CEO/president onboard, the purchase of a new headquarters, new staff has been hired and there are... Read more

Virtual Expo II Enters Crucial Analysis Period

Expo available in archival form until early January. After months of promotion and preparation, the live portion of Virtual Outdoor Hospitality Expo II came to a close on Friday (Nov. 11). When asked how it went, show producer Art Lieberman remarked, “It’s not over yet, we still have 58 days to go – in on-demand.” He notes that with nearly 300 unique attendees, the numbers are better than last year’s Virtual Expo – even without a big name keynote speaker opening the session – and... Read more

Modern Marketing: The Courtship of Your Customer

Evanne Schmarder Not too long ago I was visiting with a state association leader and the topic turned to social media marketing. He’s well aware of Facebook and wants a presence on this growing network. I couldn’t have agreed more. And then he said this: “We just have to find time to build the Page.” Cue the screeching tires. To the untrained eye “build it and they will come” seems a reasonable expectation. After all, our websites are souped up with (Search Engine Optimization) SEO-rich... Read more

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