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Lieberman: NCA Show Was Great For Business

Art Lieberman The following column is by Art Lieberman. Long before the bagpipes started their wail at the Northeast Conference on Camping & Trade Show in New Hampshire last week, we knew this was gonna be special. Maybe it was because the vicious winter blizzard that had pummeled the northern tier states had subsided just in time to make the drive more than tolerable, or maybe it was because of the early setup of many exhibitors and the chatter that took place, but something was in the air that... Read more

Schmarder: Written Content Marketing Plan Key

March 20, 2017 by · Leave a Comment 

The following Modern Marketing column by Evanne Schmarder, principal of Roadabode Productions, appears in March’s issue of Woodall’s Campground Management. It’s no secret that businesses with a focused, written content marketing plan are more effective than those with a spoken plan, a plan existing only in their mind, or no plan at all. Interestingly, only about one-quarter of respondents to my Digital Marketing Benchmark Study for Outdoor Hospitality 2016/17 have a written content... Read more

Pickleball Courts Essential at Snowbird RV Parks

Night pickleball games are popular at Palm Creek When retiree Wayne Spong unwrapped a package of pickleball paddles from his wife a few years ago at Christmas, he found it appropriate since they had just purchased an RV site in Florida. After all, pickleball has practically become a requisite for the senior RVer.  “The truth is, when my wife bought the paddles, neither of us had any idea if we’d even like the sport,” he said, laughing. “But once we started hitting the ball around, we were... Read more

Ashley: Yankee Traveler Lures Canada Snowbirds

March 17, 2017 by · Leave a Comment 

The following “On Campgrounds” feature by Bob Ashley appears in the March issue of Woodall’s Campground Management. Ashley is a Central Indiana-based freelance writer/editor and a 25-year newspaper veteran who has focused on the RV industry and national recreation issues for the past 19 years. He received the 2013 “Distinguished Service in RV Journalism” award from the Recreation Vehicle Industry Association (RVIA).  Yankee Traveler RV Park in Largo, Fla., has become an outpost for Canadian... Read more

Calif. KOA Park Offers Variety Of Rental Options

March 16, 2017 by · Leave a Comment 

While many RV parks and campgrounds offer some sort of rental option, Scott Cory’s experience working for Kampgrounds of America Inc. (KOA) helped drive his choices to offer a range of rentals when he decided to leave the company and become a franchisee. Cory and Steven Bitter own the Ventura Ranch KOA, and they have taken it to a new level since purchasing it in 2009. “We bought the campground at the end of 2009,” Cory told Woodall’s Campground Management. “With my background at KOA corporate,... Read more

Bray: Operators See Benefits in Group Camping

Sue Bray The following column is authored by Sue Bray, a well-known personality in the RV community, primarily due to her lengthy term as vice president/executive director of the Good Sam Club. In 2009, she was inducted into the RV/MH Hall of Fame. The column appears in the March issue of Woodall’s Campground Management.  For many of us, the lure of RV travel brings independence. Unlike other forms of travel, we’re able to make our own choices — perhaps turning left rather than right... Read more

Luxury RV Resort Sector Continues Its Growth

Succeeding at providing a luxury RVing experience today can be summed up as old-school customer service that meets 21st-century needs, and it’s something more and more RV resorts aim to do. “Customer service has been paramount, which is why I think we have had such good success in the Gulf Shores area,” said Courtney Osborne of Bella Terra of Gulf Shores in Foley, Ala. “Typically in our area we have motorcoach competition, so we are always trying to offer that ‘crème de la crème’ experience,... Read more

Improvements Help O’Leary’s Resorts Succeed

January 31, 2017 by · Leave a Comment 

When Craig Dolbeer decided to become a snowbird, he knew he wanted to spend the winters at an RV resort in Tucson, Ariz. The challenge, he said, was deciding which resort would be the right fit for him. After all, many of them have swimming pools, spas, exercise rooms and other nice amenities. But when he arrived at Rincon Country West RV Resort, he knew in an instant that that’s where he would want to spend his winters. The reason? The 1,100-site park has a G-gauge outdoor railroad, complete with... Read more

On Campgrounds: Breezy Hill Gets A New Life

January 31, 2017 by · Leave a Comment 

When Jon Wiltzius and his wife Jennifer four years ago decided to buy Breezy Hill Campground, a 110-site park on 60 acres in Fond du Lac, Wis., they knew there was a lot of work ahead. “The campground needed attention,” Wiltzius said in a tone that indicated he was making an understatement. Among the first things the couple did was leave a franchise system to establish Breezy Hill’s independence. “When you buy into a franchise like that, they set the rules. We felt it was important that we... Read more

Pelland: Print Is Alive, But Know How To Use It

The following Smart Operations column by Peter Pelland, founder of Pelland Advertising, appears in the January issue of Woodall’s Campground Management. Peter Pelland I thought that it would be a good opportunity to share some of the key points from one of my marketing seminars at the recent National Association of RV Parks and Campgrounds Outdoor Hospitality Conference and Expo. In that seminar, I suggested that print marketing is very much alive and well in these days when most everybody... Read more

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