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Campground Directories: Solid Marketing

February 3, 2016 by · Leave a Comment 

For 2016, the Michigan Association of RVs and Campgrounds (MARVAC) has turned to a new company, VP Demand Creation of Traverse City, Mich., to produce a new printed directory, revamp the website and conduct its social media efforts. Gary Becker, president of Indigo Bluffs RV Resort in Empire, Mich., and a member of the MARVAC board of directors, told Woodall's Campground Management the goal is to create a synchronized experience for consumers who can now not only make reservations at a member... Read more

New Vendors Are Sign Of The Good Times

January 29, 2016 by · Leave a Comment 

The following Editor's Notes column by Woodall's Campground Management Editor Justin Leighty appears in January's WCM. Justin Leighty While the 2015 boost has been well documented in statistics and anecdotes from various private campground providers across North America, the push outdoors was bigger than that. The U.S. National Park Service saw a record in visitation to the 409 national parks in 2015 with roughly 300 million visitors. And this year promises to be another record breaker,... Read more

Pelland: Create Camping Show Goals

The following Smart Operations column by Peter Pelland, CEO of Pelland Advertising, appears in January's Woodall's Campground Management. Peter Pelland I recently wrote about how campground owners might select the most appropriate camping shows to attend, where they can best pursue both existing and new markets, and I also wrote about how to make the best possible impression when exhibiting at those events. The next step in a logical progression is to determine how to make the most of your... Read more

Beaver Dam Wins With Its Guest Focus

January 26, 2016 by · Leave a Comment 

Michelle Burgess (left) and Sheila Buck Seventeen years ago, when Michelle Burgess and Sheila Buck were deciding to go into business together, they thought their new venture might be something along the lines of a bed and breakfast. With backgrounds in sales, operations management and human resources, they thought that it would fit well with their customer-oriented skills and training. So they took a long trip east from their home in Ohio, visiting some B&B establishments along the way to Acadia... Read more

WCM Sits Down With KOA's Pat Hittmeier

January 21, 2016 by · Leave a Comment 

Pat Hittmeier, KOA President and CEO, sees lots of reasons for optimism in the new year. The network of parks in the Kampgrounds of America Inc. (KOA) system of franchisee-operated and company-owned parks had a huge year in 2015. Not only were revenues up for an impressive 92% of KOA parks, the number of parks grew, edging closer to the 500 mark. In fact, at year’s end, KOA reported that there were 490 parks in the system across North America — 29 of them owned by Billings, Mon.-based KOA. “Things... Read more

New Owners Growing Compass RV Park

January 21, 2016 by · Leave a Comment 

The following On Campgrounds column by Bob Ashley appears in January's Woodall's Campground Management. January means that Florida campground owners are enjoying the arrival of Northern snowbirds to roost in warmer climes of the south. Having come under new ownership on Dec. 1, at newly named 105-site Compass RV Park (formerly Indian Forest Campground) four miles west of historic St. Augustine, the opening of the winter season is even more hectic. “We are installing a new laundry facility... Read more

Gorin: Major Things Happening Outdoors

January 21, 2016 by · Leave a Comment 

The following Industry Insites column by David Gorin appears in January's Woodall's Campground Management. Amazing Things Keep Pumping Up the RV World Just when you think things couldn’t get much brighter for the RV industry, another bit of outstanding news comes along. Ford Motor Company announced it is licensing Livin’ Lite to create a line of Ford-branded camper trailers, camper shells and toy haulers. Ford-branded slide-in truck campers will be offered for six- and eight-foot truck... Read more

Schmarder: Craft A 2016 Marketing Plan

January 20, 2016 by · Leave a Comment 

The following Modern Marketing column by Evanne Schmarder appears in January's Woodall's Campground Management. As the calendar turned to the New Year many of us were reviewing our business practices, making adjustments and tweaks. We look to see where we’re strong and where we have an opportunity to grow. Are we reaching our customers and motivating them to make purchasing decisions? Are we being as efficient with our time as possible? What images of our business are we presenting to... Read more

Experts Offer Advice On RV Park Topics

January 20, 2016 by · Leave a Comment 

One of the key features of major campground-sector gatherings is the amount of education and training available for attendees, on a wide variety of topics from a host of experts. While there’s no substitute for actually being there, Woodall’s Campground Management chose some key sessions to distill from the National Association of RV Parks and Campgrounds (ARVC) Outdoor Hospitality Conference and Expo, the Kampgrounds of America (KOA) 2015 Convention — both at the Ocean Center in Daytona Beach,... Read more

KOA Announces Leadership Change

The Olendorf Family from the Point South/Yemassee KOA Journey accepts the 2016 KOA Franchisee of the Year Award, presented by KOA President Pat Hittmeier (L) and CEO Jim Rogers After 15 years at the helm of Kampgrounds of America Inc., Jim Rogers will be stepping down as KOA’s chairman and CEO. KOA President Pat Hittmeier has been promoted to the role of president and CEO, effective Jan. 1. “In Jim’s tenure, he has transitioned KOA into a dynamic and progressive company and built a foundation... Read more

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