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Column: Give Guests Personal Touch

This column by Peter Pelland appears in October's issue of Woodall's Campground Management. The more that we get caught up in believing that mass marketing and technology are the sole keys to bringing in new business, the more that we might miss out on basic, time-proven principles that work. When a campground is looking to expand its customer base and occupancy rates, it is fine to put effort into growing your sphere of influence within social media or building your website’s search-engine... Read more

Column: Asking The Important Questions

October 17, 2014 by · Leave a Comment 

Evanne Schmarder Do you remember the 1992 vice-presidential debate where Ross Perot’s running mate, Admiral James Stockdale, began his opening statement with “Who am I? Why am I here?” It was an unfortunate turn of phrase, one that was picked up by comics nationwide, and, combined with his debate performance, was the beginning of the end of any political aspirations he may have had. Thud!! When a business owner asks me to review their digital marketing program and provide insight for growth... Read more

Aussie Caravanning In Schmarder's Eyes

October 14, 2014 by · Leave a Comment 

Woodall’s Campground Management contributor and columnist Evanne Schmarder spent three months in Australia. Schmarder and her husband Ray headed to Australia’s east coast to explore and film the food and caravan travel culture for their 90daysdownunder TV/website series. Episodes can be seen on Rollin’ On TV as well as at RVCookingShow.com. Here — and in October's WCM — she presents her first-hand view of the Australian caravan industry through the eyes of a North American RVer and... Read more

WCM's Q&A Session With Bob MacKinnon

October 10, 2014 by · Leave a Comment 

Bob MacKinnon Bob MacKinnon, a former Walt Disney Co. executive who spent more than 30 years in resort management, founded GuestRated LLC in 2008 as the nation’s first guest-satisfaction-rating program covering all independent, privately owned RV parks and campgrounds in the U.S. Still in use today, the online survey program was launched in cooperation with the National Association of RV Parks & Campgrounds (ARVC) as a member benefit to provide parks with the opportunity to measure and improve... Read more

2014 Shaping Up To Be Great For RV Parks

October 8, 2014 by · 1 Comment 

Full sites, like these at J&H RV Park in Flagstaff, Ariz., have been common this year across North America (photo by Jeff Crider). It has been a good year so far for campground and RV parks in the Midwest. And in the western U.S. And the northeast, and in snowbird havens, and, well, all around. Last winter was good for the snowbird parks, and for the northern tier, the summer finished off more than making up for a late start. Not only that, most early indications are that it’s going to be a... Read more

October's Issue of WCM Is Now Available

The October issue of Woodall's Campground Management is online. Inside you'll find news stories about the Northeast Campground Association (NCA), the National Association of RV Parks and Campgrounds (ARVC), Thousand Trails, TripAdvisor and Leisure Systems Inc. (LSI), among others. You'll find columns with insights from Peter Pelland, Bob Ashley and Evanne Schmarder — plus Evanne Schmarder's first-hand report on her three-month trip to Australia. You'll read about how... Read more

Quartzsite Is An Unusual Snowbird Roost

October 2, 2014 by · Leave a Comment 

Shawn and Randie Farish When Randie Farish and his wife, Shawn, decided to buy an RV park, they wanted a Snowbird park. They considered Florida, Texas and California, but settled on Arizona. “We spent a summer visiting parks,” said Shawn Farish. They looked around the Phoenix area, but “we found that we could get a lot more bang for our buck in Quartzsite. We bought a fixer-upper,” she said, and named it The Scenic Road RV Park. While people in other parts of the country may find it a strange... Read more

RVillage.com Seeks To Build Community

September 24, 2014 by · 1 Comment 

Curtis Coleman “Wouldn’t you rather be running a village and not just a parking lot?” That’s a question posed to campground owners in a video about RVillage.com, a social networking site specifically for RVers launched last March. Founder and RVer Curtis Coleman has been getting the word out to consumers about RVillage – it topped 10,000 registered members (“Villagers”) in the first four months – and now he wants to have a word with campground owners. They’re already on the RVillage... Read more

RV Parks Readying For Power-Hungry RVs

September 23, 2014 by · Leave a Comment 

Today’s RVs are on a power trip and, if they haven’t already, campground owners need to make sure their parks are ready to meet the demand. Wade Elliott RVs with multiple air conditioning units, televisions, microwaves, residential-size appliances and washer and dryers – even in floor radiant heat – are quickly upping the electrical ante. “RVs are always looking for more power – some manufacturers are even talking about 100 amps – and RVs are being made with way more amenities than... Read more

New Splash Pad's A Hit, Opens To Public

Eight-year-old Aiden Roberts gave Strawberry Park’s new splash pad a ringing endorsement Friday (July 18) as the Preston, Conn. facility’s first guest customer, The Day of New London, Conn., reported. “I think instead of spending most of the day in the pool, I’ll be spending most of the day in here,” Aiden said. His announcement surprised grandparents Lori and Jay Barry of Warren, R.I. “He’s a big pool man,” Jay Barry said. Aiden, also of Warren, got his grandparents up early Friday... Read more

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