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O'Rourke: Adapt To Satisfy Changing Guest Needs

The following column by Kampgrounds of America Inc. (KOA) Chief Franchise Operations Officer Toby O'Rourke appears in the September issue of Woodall's Campground Management. There is a recent groundswell of interest in the outdoors. Everyone from outdoor retailers to RV manufacturers and dealers have been riding a wave of success — and campgrounds are no exception. In fact, at KOA, we have enjoyed five consecutive years of record growth and this year is on pace to once again be our strongest... Read more

Park Model RVs Keep Offering Nicer Park Rentals

September 22, 2016 by · Leave a Comment 

Once mainly relegated to private retirement communities or serving as the occasional vacation cottage, park model RVs (PMRVs) have been gaining in popularity and visibility for the last decade, among retirees as well as campground owners establishing rental units and most recently, among Millennials and others involved in the tiny home movement. “The park model industry is shifting toward a younger subset, at least we're seeing that with the people buying our units,” said Cletis Miller,... Read more

RV Park's New Owners Give It New Lease On Life

September 22, 2016 by · Leave a Comment 

The following On Campgrounds column by Bob Ashley appears in September's Woodall's Campground Management. Missy Trappe spent many years visiting Crystal Lake Campground and RV Park in Lodi, Wis., with her parents who stayed there as seasonal campers. A year-and-a-half ago, she and her husband, Nathan, who also spent a number of years at Crystal Lake, decided to buy the park. That was just in time. “We actually were in foreclosure,” said Patty Bennett, general manager for six years at... Read more

On Campgrounds: Look At These Three Operators

September 17, 2016 by · Leave a Comment 

The following On Campgrounds column by Bob Ashley appeared in Woodall's Campground Management. Most of Stateline Campresort and Cabins is in East Killingly, Conn., unless the kids go to the park’s playground. “That’s in Rhode Island,” said co-owner Nicola Leonietti, laughing. “We truly are on the state line.” Purchased in 1979 by her father, Anthony Newman Sr., Stateline has 235 sites — 80 of which are occupied by RVers who stay the summer — along with 16 park model cabins that... Read more

Schmarder: Interesting Marketing Can Be Simple

September 17, 2016 by · Leave a Comment 

The following Modern Marketing column by Evanne Schmarder appeared in Woodall's Campground Management. As I work through the soon-to-be-released “2016 Digital Marketing Benchmark Study for Outdoor Hospitality” survey responses it’s obvious that while some park owners and operators plan ahead, when it comes to their social media posts, many do not. And for those who do plan content, most do not utilize tools that automate the process. It came as a pleasant surprise to see that an almost... Read more

Millennials Offer Parks Challenges, Opportunities

September 17, 2016 by · 1 Comment 

Judging by the number of stories we’ve seen lately in the press, the U.S. news media seem to have developed an obsession with the Millennials – people from their late teens to mid-30s who reportedly harbor authentically different views of our culture, products and society. They, like countless generations before them, audaciously challenge conventional wisdom on many levels as marketers in a wide spectrum of commercial categories — including, of course, the recreational vehicle field — work... Read more

Pet Products Providers Help Parks Serve Guests

September 16, 2016 by · Leave a Comment 

It’s been well established through several Recreation Vehicle Industry Association (RVIA) surveys that just over 60% of RVers travel with their pets. Over the past two decades, campgrounds and RV resorts, always on the lookout for new ways to stand out in the amenities race, began adding pet-friendly features. From simple and relatively inexpensive options such as dog waste stations to specialized dog agility areas and full-service dog wash stations, the pet-friendly menu for outdoor properties... Read more

RVC Keeps Redefining The Camping Experience

September 16, 2016 by · Leave a Comment 

RVC Outdoor Destinations, the Memphis, Tenn.-based chain of 12 upscale RV resorts that brands itself as the “Hilton of outdoor hospitality,” is in expansion mode as of late — and in more ways than one. Founded in 2006, RVC is set to add two more properties, has two more nearly completed with their rebranding and is in preliminary plans to expand Catherine’s Landing, its 142-site resort in Hot Springs, Ark. . And this is in addition to RVC enjoying a great start to 2016 as Memorial Day Weekend... Read more

Gorin: There's A Lot Of Good News Happening

The following Insites column by David Gorin of Gorin + Cohen Consulting Group appeared in Woodall's Campground Management. David Gorin I can’t recall a time since I became associated with the RV park and campground industry that the air has been filled with such excitement and anticipation of incredible industry growth. I don’t know how things are going in your business life, but here it has been explosive. The time has rocketed by as my new partner Jayne Cohen and I have been inundated... Read more

Pelland: Be Sure To Get Good Photos In Season

The following Smart Operations column by Peter Pelland appeared in Woodall's Campground Management. Peter Pelland One of my company’s ongoing challenges is its attempt at working magic with photos that are supplied to us by clients. Rarely are we fortunate enough to be provided with high-quality photos taken by a professional commercial photographer. More often, we find that folks today think that owning a smartphone makes anyone a de-facto professional photographer. Nothing could be further... Read more

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