Schmarder: Avoid 3 Instagram Rookie Mistakes

October 25, 2016 by · Leave a Comment 

The following Modern Marketing column by Evanne Schmarder, principal of Roadabode Productions, appears in the October issue of Woodall's Campground Management. Evanne Schmarder There’s a reason Instagram continues to be at the top of the social media food chain. This six-year-old visual platform continues to capture the imagination of its 400 million global daily users. It’s reported that smart modern marketers participating on Instagram are enjoying per-follower engagement rates at nearly... Read more

Events Grow Exposure And Community Goodwill

October 25, 2016 by · Leave a Comment 

Whether it's weekly movie nights under the stars in the summer or full-blown music festivals attended by thousands, most campgrounds and RV resorts these days offer some type of activities or events for guests beyond the self-driven entertainment of campfires, swimming pools and hiking trails. Some properties hold events for free, aiming to gain exposure or simply provide campers with added value, while others charge for certain events that become draws for the general non-camping public. Deciding... Read more

Q&A With The Escapees' Travis & Melanie Carr

October 25, 2016 by · Leave a Comment 

Travis and Melanie Carr have taken over management of the Escapees RV Club. It wasn’t just any ordinary summer for the Escapees RV Club, one of North America’s largest RV owners groups. During the opening ceremony of Escapees’ 56th Escapade in July at the Champlain Valley Exposition Center in Essex Junction, Vt., it was announced that both Cathie Carr, president of the Escapees, and her husband, Bud Carr, president of Escapees’ Rainbow Parks campground facilities, were retiring. Cathie and... Read more

ARVC's OHCE Includes A 50th Anniversary Bash

October 18, 2016 by · Leave a Comment 

Fort Worth, Texas, will be the backdrop to the National Association of RV Parks and Campgrounds (ARVC) Outdoor Hospitality Conference and Expo (OHCE) this year, an event that will be as big as ever and will also provide a celebration of the association’s 50th anniversary. When ARVC members, ARVC staff, vendors and other industry leaders get together at the Fort Worth Convention Center Nov. 8-11, they’ll find a streamlined event that still manages to pack more in than ever before. “This year’s... Read more

KOA's Convention Will Cap Another Record Year

October 18, 2016 by · Leave a Comment 

As the summer camping season came to a close, it ended on track to be another record-breaking year for Kampgrounds of America Inc. (KOA) and its franchisees, who will get together in Chattanooga, Tenn., for the 2016 KOA Convention Nov. 14-17. That gathering in the Chattanooga Convention Center is on pace to be at least as big as last year’s convention, which was second only to the chain’s 50th anniversary event earlier this decade. “In terms of attendance, the numbers are pretty well on track... Read more

Jellystone Operators Readying For Symposium

October 18, 2016 by · Leave a Comment 

The Emirbayer Family poses with some of the themed decorations at last year's symposium. When the owners and operators of Yogi Bear’s Jellystone Park Camp-Resorts from across North America get together in Covington, Ky., Nov. 6-10, they’ll be coming off a major season. It’s been a record-breaking year for the chain, according to franchisor Leisure Systems Inc. (LSI), and this year’s LSI Symposium and Trade Show at the Embassy Suites Hotel Cincinati-RiverCenter and the Northern Kentucky... Read more

Cruise Inn Gears Up For 3rd Annual Conference

October 18, 2016 by · Leave a Comment 

The independent owners and operators of Cruise Inn RV Parks will get together Nov. 11-13 in Fort Worth, Texas, for the third Cruise Inn Conference. And just as the brand has continued its steady growth, Woodall’s Campground Management has learned, this year’s conference will be the largest yet. The event will kick off at the Sheraton Fort Worth Downtown hours after the conclusion of the National Association of RV Parks and Campgrounds (ARVC) Outdoor Hospitality Conference and Expo (OHCE). It... Read more

O'Rourke: Adapt To Satisfy Changing Guest Needs

The following column by Kampgrounds of America Inc. (KOA) Chief Franchise Operations Officer Toby O'Rourke appears in the September issue of Woodall's Campground Management. There is a recent groundswell of interest in the outdoors. Everyone from outdoor retailers to RV manufacturers and dealers have been riding a wave of success — and campgrounds are no exception. In fact, at KOA, we have enjoyed five consecutive years of record growth and this year is on pace to once again be our strongest... Read more

Park Model RVs Keep Offering Nicer Park Rentals

September 22, 2016 by · Leave a Comment 

Once mainly relegated to private retirement communities or serving as the occasional vacation cottage, park model RVs (PMRVs) have been gaining in popularity and visibility for the last decade, among retirees as well as campground owners establishing rental units and most recently, among Millennials and others involved in the tiny home movement. “The park model industry is shifting toward a younger subset, at least we're seeing that with the people buying our units,” said Cletis Miller,... Read more

RV Park's New Owners Give It New Lease On Life

September 22, 2016 by · Leave a Comment 

The following On Campgrounds column by Bob Ashley appears in September's Woodall's Campground Management. Missy Trappe spent many years visiting Crystal Lake Campground and RV Park in Lodi, Wis., with her parents who stayed there as seasonal campers. A year-and-a-half ago, she and her husband, Nathan, who also spent a number of years at Crystal Lake, decided to buy the park. That was just in time. “We actually were in foreclosure,” said Patty Bennett, general manager for six years at... Read more

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