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Pelland: Print Is Alive, But Know How To Use It

January 31, 2017 by · Comments Off on Pelland: Print Is Alive, But Know How To Use It 

The following Smart Operations column by Peter Pelland, founder of Pelland Advertising, appears in the January issue of Woodall’s Campground Management. Peter Pelland I thought that it would be a good opportunity to share some of the key points from one of my marketing seminars at the recent National Association of RV Parks and Campgrounds Outdoor Hospitality Conference and Expo. In that seminar, I suggested that print marketing is very much alive and well in these days when most everybody... Read more

Gorin: Park Owners Need To Attend Conferences

January 31, 2017 by · 1 Comment 

The following Insites column by David Gorin of Gorin+Cohen Consulting  appears in January’s Woodall’s Campground Management. David Gorin As a very turbulent year wound down, and we were all facing what is likely to be an equally dynamic year in 2017, it struck me that the major campground associations and marketing groups issued very positive and upbeat reports on their annual conventions. The National Association of RV Parks and Campgrounds (ARVC) reports that 500 people attended its... Read more

Bray: These Wash. Park Owners Inspire Guests

January 31, 2017 by · Comments Off on Bray: These Wash. Park Owners Inspire Guests 

The following Campsite Vistas column by Sue Bray, consultant and former executive director of the Good Sam Club, appears in the January edition of Woodall’s Campground Management. Sue Bray It’s not often, but every now and again I find myself infused with someone else’s infectious energy. This happened a couple of times on our RV trip last summer at two Washington RV parks — and it all seemed to stem from the energetic attitudes of two very different park owners. I recently contacted... Read more

Schmarder: Six Marketing Trends For This Year

January 31, 2017 by · Comments Off on Schmarder: Six Marketing Trends For This Year 

The following Modern Marketing column by Evanne Schmarder, principle of Roadabode Productions, appears in January’s Woodall’s Campground Management. Call them resolutions, goals or roadmaps, as is tradition, the New Year prompts us to start fresh, conjure ideas, and make plans for the upcoming 12 months. It’s a time to reflect on what did and did not work in the previous year and lay the groundwork for how we will conduct our business (and our lives) as the year unfolds. Because of... Read more

After Decades, Club Royal Oak Hits A Golden Age

December 23, 2016 by · Comments Off on After Decades, Club Royal Oak Hits A Golden Age 

The Degenhardt family has loved the park for generations. Alan Degenhardt and his parents dreamed of owning and operating Royal Oak Resort near Kingsburg, Calif. ever since his family started vacationing there in the 1970s. But it was a dream that didn’t come true until 2012 — after both of his parents had passed away — and not until after Degenhardt himself had invested more than a decade of his life in a labor of love to rescue the resort from mismanagement by its previous owners and built... Read more

Northgate Resorts Enjoying Successful Formula

December 22, 2016 by · Comments Off on Northgate Resorts Enjoying Successful Formula 

Caleb (from left) Zach and Greta Northgate Resorts, a Grand Rapids, Mich.-based firm that owns nine RV parks nationwide — eight of them Jellystone Park Camp-Resorts — has enjoyed the type of return on investment officials had hoped for back when they entered the campground industry about four years ago. And after seeing a 20% growth in overnight stays last year coupled with incremental revenue following the spring launch of Campspot, its proprietary campground reservation software system that... Read more

Gorin: Real Story About The Value Of A Customer

December 22, 2016 by · Comments Off on Gorin: Real Story About The Value Of A Customer 

The following InSites column by David Gorin of Gorin+Cohen Consulting Group appears in the December issue of Woodall’s Campground Management. Recently, I had a very early morning flight and I was about 45 minutes from the airport. Rather than set up a cab for 5:15 a.m. and hustle to the airport, I decided to get a room right near the airport and spend the night about 300 yards from the terminal. So, reservation made, I arrive to check in and casually ask the clerk what time I need to get the... Read more

Q&A With Producer, Park Owner Scott Swanson

December 21, 2016 by · Comments Off on Q&A With Producer, Park Owner Scott Swanson 

Scott Swanson and his dog Winston. With 20 years of experience as a freelance producer for Paramount Studios, ABC Studios and Warner Bros., Scott Swanson never had any trouble finding work in Hollywood. His credits include various episodes of the “Gilmore Girls,” “Everwood,” “Person of Interest” and “Eli Stone,” as well as numerous other TV shows and pilot productions. But when Swanson took a break from Hollywood six years ago to run his family’s RV park in Buckeye, Ariz., with... Read more

Schmarder: Instagram Snaps Marketers’ Stories

December 21, 2016 by · Comments Off on Schmarder: Instagram Snaps Marketers’ Stories 

The following Modern Marketing column by Evanne Schmarder of Roadabode Productions appears in the December issue of Woodall’s Campground Management. Every digital marketer worth their salt has heard of and even experimented with Snapchat, today’s passion platform with the younger generation, especially those 18-25. But let’s face it, Snapchat is a challenging network to figure out, doesn’t allow users to search for and follow others on the platform (though there are third party apps that... Read more

W.Va. KOA Holiday Grows Into A Family Attraction

December 15, 2016 by · Comments Off on W.Va. KOA Holiday Grows Into A Family Attraction 

The following On Campgrounds column by Bob Ashley appears in the December issue of Woodall’s Campground Management. After 25 years in banking, Brent Andrews decided he needed to get out of the corporate culture. He looked into opening a marina or a restaurant, but decided instead to buy a moribund campground in Milton, W.Va., which today is 110-site Huntington/Fox Fire KOA Holiday. “The infrastructure was there,” Andrews said. “We just had to grow the business.” When Andrews and his... Read more

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