32 - February 2018 Woodall’s Campground Management a hectic city area can also be seen as an amenity. Although Bluewater Key is open year-round, its high season is the winter, from Oct. 15 through April 30. “Ourgueststypicallyuseourresortas a ‘safe haven and respite’ to escape all theactivitiesandhooplagoingoninthe area,” he said. “Seldom is there a week wherethereisnotamajoractivitygoing on in the Lower Keys, ranging from a host of festivals to Fantasy Fest and off- shore championship boat racing.” At Normandy Farms, amenities include a 20,000-square-foot post-and- beamrecreationlodgewithadultandac- tivitylofts,anarcade,heatedindoorpool, sauna, and wellness and fitness center. “We also have three outdoor pools, three Jacuzzis, a gift shop, camp store, business center, snack bar, restroom and laundry, two playgrounds, a stocked fishing pond, horseshoes, shuf- fleboard, 18-hole disk golf course, bike park, bocce, basketball, tennis and vol- leyball courts, soccer field, nature trails, and two softball fields,” said Normandy have a parade and talent show,” said Daniels. “Additionally, we have a Wellness Weekend where you can indulge in a massage, facial, reflexology and a restorative yoga class.” Providingstructured,organizedrecre- ationalactivitiesisanotherwayhigh-end resorts make campers feel taken care of. “If all our activity areas don’t keep you entertained,” joked Daniels, “our recre- ation schedule includes an extensive array of activities including ceramics, pickle ball, paint night and much more.” Polson Motor Coach & RV ResortlocatedinPolson,Mont., boasts sites suitable for big rigs and is in close proximity to a national park. “We have 61, 40-foot wide sites that are all full service with 50-amp electricity,” said Polson Motor Coach’s Carlisa London. “We have paved roads and stunning scenery. Most of our sites are privately owned and have been up- gradedwithbeautifuloutdoorkitchens, fire pits and upscale furniture. We are Farms’ Manager Kristine Daniels. Catering to furry friends can also en- hance the resort for high-end travelers. Normandy Farms’ spacious “Freedom Trail Park” for dogs, offers agility equip- ment, dog wash, picnic areas and a water fountain. Canine Coops, a day kennel, is another service provided. The park has special events through- out the entire season, ranging from Christmas Week and Luau Weekend, to several Food Truck Festivals, a Hal- loween week and three Halloween weekends. “We also have an entire weekend dedicated to dogs where we • Who am I after? “The demographic is fromage55-75,withanumberofpeoplethat are still working and able to do so while on theroad.”—CarlisaLondon,PolsonMotor Coach • What are they looking for? “Normandy Farms’ typical luxury guest is someone who enjoys the outdoors, yet still wants the option to be pampered and prefers cleaner, more modern amenities.” — Kristine Daniels, Normandy Farms’ manager • Create your own “exclusive” location withluxurysites.Anycampgroundhassites that are prime. It could be 10 drive-through ClassAsitesonahillsideor20sitesnexttoa scenic lake. Once these sites are dedicated as “high-end” in your marketing and camp- ground maps, add the additional amenities you are staffed for to make these sites more exclusive. This can result in higher income per site and add-on services that add up to higherprofits.Marketingsitesas“Platinum,” “Gold Club” or “The Hillside Village” will attract the luxury camper as well. • Designate staff to become onsite “concierge.”Addingextraserviceslikehelp with parking, hooking up utilities, boat launching, laundry services, pet care and any number of services featured by these high-end camping resorts can set your campsite apart from the rest. • Make the campground a destination. Many campgrounds take their locations for granted. Making your location more attrac- tive as a destination can help draw more high-end campers. Positioning the camp- ground as a relaxing respite in approxima- tion to local rivers, lakes, festivals, historic towns, landmarks, state or federal parks, sportingevents,greatrestaurants,orcounty or state fairs creates a destination worthy of visiting. • Dedicate assets to improve the camp- ground’sonlineandsocialmediapresence. All of the luxury campgrounds mentioned herehaveasuperioronlinepresence.Once a quality webmaster is secured, showcase all location facts, amenities, services, facil- ities online where each can come up in searches. Have a blog that is updated weekly to keep the site fresh on online search engines such as Google. WCM TakeAdvantageoftheLuxuryRVResort‘Cache’ PlaygroundsatNormandyFarmsensureeveryonehasfun. Normandy Farms’ lodge offers a chance for the resort to offer activities for guests.