CALENDAR OF EVENTS February 2018 - 40 FEBRUARY 2018 4-6: Carolina’s Annual Membership Convention & Expo Beach Cove Resort North Myrtle Beach, S.C. Contact: [email protected] 27: Kansas Association of RV Parks & Campgrounds Annual Meeting Four Seasons RV Acres Abilene, Kan. Contact: [email protected] 28: California Association of RV Parks and Campgrounds Spring Getaway Penchanga Resort & Casino Temecula Valley, Calif. Contact: 530-885-1624 MARCH 2-3: Ohio Campground Owners Association Spring Conference and Trade Show Embassy Suites Columbus Airport Columbus, Ohio Contact: 614-221-7748 7-8: Colorado Campground and Lodging Owners Association Spring Meeting Colorado Springs Kampgrounds of America (KOA) Holiday Fountain, Colo. Contact: 970-573-0320 12-14: New Jersey Campground Owners Association Dover Downs Casino Hotel Dover, Del. Contact: 609-545-0145 13-18:Wisconsin Association of Campground Owners 2018 Convention Holiday Inn & Convention Center Stevens Point, Wisc. Contact: 608-525-2327 16-18: Northeast Campground Association 54th Northeast Conference on Camping Double Tree by Hilton Danvers, Mass. Contact: [email protected] APRIL 22-24: Texas Association of Campground Owners Spring Conference Lake Conroe KOA Montgomery, Texas Contact: 877-518-1989 26: Arizona Association of RV Parks & Campgrounds Spring Convention Vee Quiva Resort & Casino Laveen, AZ Contact: [email protected] MAY 8-10: Florida Association of RV Parks & Campgrounds Annual Conference Daytona Shores Resort Daytona, Fla. Contact: 850 562-7151 WCM Straight Outta Compton, offers some fantastic lessons in successfully market- ing a brand, while engaging an audi- ence. In it, individuals were prompted tocreatetheirownStraightOuttaimage and message. Think about this concept and how you can create a meme station (short videos perhaps?) that promotes thewonderfulworldofcampingatyour property. Google these campaigns to learn more. Thereisnotimelikethepresenttoup yourvisualcontentmarketing.Whether you are in the midst of your high season or gearing up for the summer, begin thinking about your brand visually. What does you and your guests’ story looklikeinimages?Committoconnect- ing to your market in a manner that theyrelateto.Developanimagecapture team, learn from others’ successes and get busy telling your tales. Like what you see in Modern Marketing? Stay abreast of the latest digital marketing trends for the out- door recreation industry by sub- scribing to Schmarder’s bi-weekly trend digest Digital Marketing for the Outdoor Recreation Industry at Ask her about her digital marketing/social media diagnostics and tune-ups, content strategy and marketing plans, and more at [email protected] or 702-460-9863. WCM Modern Marketing —from page 8 VendorScapes —from page 37 Redi-Tray Kamp-Rite, an outdoor gear accessories company, has developed a solution for campersthatdon’thaveaconvenientplaceto set their food and drinks when seated around the RV or campfire. TheRedi-Trayisamulti-functional,tabletop accessory that creates a convenient, stable surface for din- ing, holding a computer and other items. The patent-pending Redi-Tray easily attaches onto most quad-style and director- style chairs, and can be easily adjusted to the desired height and incline while still on the chair. “People who have used the Redi-Tray love it for its ease of use and, most importantly, being able to get the plate of food off of their lap,” said Victoria Vlahos, Kamp-Rite representative. “Since space is limited in most campgrounds, this can take the place of bringing an extra table for seating, too.” Assembly takes seconds thanks to the Redi-Tray’s gator teeth locking system and mounting bracket. The tray dimensions are 16-by-10 inches and the post length is 8¼ inches. While it only weighs a little more than 2 pounds, it has a 10-pound capacity. Thewholesaleprogramincludescasesof12 and price breaks based on quantity ordered. Hang tags, a colorful POP display and social mediamarketingpartnershipsalsoareavailable.•(916)383-9460 WCM