Pelland: Beaver Dam Campground’s New Look

September 9, 2013 by · Comments Off on Pelland: Beaver Dam Campground’s New Look 

With an extensive list of new work in production, Pelland Advertising announced the completion of the first two legs of a new marketing campaign for Beaver Dam Campground, in Berwick, Maine.

A website built by Pelland Advertising back in 2004 has been replaced by a new responsive website that complements the look of the park’s new advertising designed by Pelland for the 2014 MECOA (Maine Campground Owners Association) directory, according to a news release.

According to Michelle Burgess and Sheila Buck, co-owners of Beaver Dam Campground, “After we bought a campground with an obviously ‘broken’ website, we met Peter Pelland at a trade show and knew that Pelland Advertising was the one for our website and advertising needs. Peter is professional, knowledgeable, a perfectionist, has a great sense of humor, and is a pleasure to work with. His company created a new website for us which literally paid for itself within two weeks.”

This year, when new specifications forced the production of a new ad for the MECOA directory, “the new ad that Pelland Advertising produced far exceeded our expectations. We knew that the ad would effectively draw people to our website which, in turn, made us take a closer look at our existing site. We are thrilled with our new responsive website, and the reaction that we have received has been tremendous.”

According to Pelland Advertising’s Charles Davis, the designer on the Beaver Dam projects, “One of our tasks with the new website was to create a fully responsive, smart-device friendly table system with rows and columns that dynamically respond in width and height. On the Rates & Reservations page, for example, the table of information adjusts to the device view, producing a toggle with a plus/minus button. The result is that HTML tables look awesome on smaller devices, regardless of the number of columns of data.”

Additional legs of this new marketing campaign for Beaver Dam Campground will be gradually introduced over the coming months. Michelle Burgess and Sheila Buck continue, “As small business owners, resources are limited, so our brochures will be updated when we are running low. When it is time to produce those, along with our new business cards and site maps, we will once again turn to Pelland Advertising.”

For more information on Pelland Advertising contact Peter Pelland at or call
(413) 268-0100 / Fax: (413) 268-0173 / Toll-Free: 1 800 848-0501.

Virginia to Open New State Park Campgrounds on April 1

March 23, 2012 by · Comments Off on Virginia to Open New State Park Campgrounds on April 1 

The remodeled Beaver Dam Equestrian Campground at Douthat State Park is at the upper right portion of map. The new Whispering Pines Campground is off the map at left.

Douthat State Park, which opened June 15, 1936, as one of Virginia’s original six state parks, is now home to the newest state park campgrounds, opening April 1. Douthat is in the mountainous Bath and Alleghany counties along the western border of the state.

Two construction and renovation projects, totaling $2.43 million, converted the Beaver Dam Campground into an equestrian camping area and built the new 23-site Whispering Pines Campground, the Rockbridge Weekly reported. Virginia State Parks are managed by the Virginia Department of Conservation and Recreation.

Whispering Pines Campground offers 23 sites, including a universally accessible handicap site, dump stations, water and electric hookups, RV sites up to 50 feet and a bathhouse with showers.

The Beaver Dam Equestrian Campground features 14 campsites and 14 horse stalls, as well as a bathhouse. Renovations to the campground allow for larger trailers.

“Equestrian camping is extremely important to a growing number of our visitors,” said DCR State Parks Director Joe Elton. “With the development of bridle trails through the national forest, the proximity to the Virginia Horse Center in Lexington and private riding trails at the Homestead in Bath County, equestrian camping facilities are in great demand. We’re delighted to provide this new campground to this important group of visitors.”

The 52 acres of land at Whispering Pines was acquired in 2007 for $546,370. Funding for the acquisition and construction came from the $119 million Virginia Parks and Natural Areas General Obligation Bond, approved in 2002 by 69 percent of voters.

“Virginia voters overwhelmingly supported general obligation bonds to help finance land conservation and construction projects,” said DCR Director David A. Johnson. “I know our staff put a lot of effort into these projects, and I’m pleased to see this work completed. I’m glad our many park visitors will now have the opportunity to enjoy these facilities this year and for decades to come.”

The contractor that completed the work was Thor Inc. Construction of Roanoke.

Nestled in the Allegheny Mountains, Douthat State Park is on the National Register of Historic Places and was named one of the nation’s 10 best by the Outside Family Vacation Guide. The park features outstanding scenery as well as a 50-acre lake offering swimming, boating and seasonal trout fishing.