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RVIA Added PR Firm to Tout RVs with Media

June 14, 2013 by · Comments Off on RVIA Added PR Firm to Tout RVs with Media 

RVIA PR Chairman B.J. Thompson

Members of the Recreation Vehicle Industry Association (RVIA) Public Relations Committee were informed of the hiring of another consultant to promote the RV industry among national trade publications during RVIA Committee Week June 2-6 at the Mayflower Renaissance Hotel in Washington, D.C.

James A. Boyle of Boyle Public Affairs, McClean, Va., has joined Diane McNamara of Fire it Up, PR, Boston, under contract to generate publicity for the RV industry. McNamara has already been promoting the RV lifestyle in consumer periodicals.

Both have stepped up to help fill the void left by the untimely March 2 passing of Jon Tancredi, 46, who served RVIA for 20 years as a PR professional with Barton Gilanelli & Associates and more recently as president of Tancredi Public Relations.

The committee also recommended approval of partnership packages with ESPN, CBS Sports and Sports Illustrated to promote RV tailgating at upcoming NCAA and NFL football games along with other sporting events.

James A. Boyle

The tie-in to sports is a natural connection for promoting the RV lifestyle, said committee Chairman B.J. Thompson of BJ Thompson Associates, Elkhart, Ind. ”Tailgating with an RV enhances a person’s interest when they attend sporting events,” Thompson said.

Thompson reported that the RV industry has received a large amount of attention from national media outlets including NBC, ABC, Fox and CNN in addition to exposure in Sunset and Midwest Living magazines, USA Today and the Wall Street Journal.

”Because of recent strong consumer demand for RVs, we’ve had quite a bit of interest from the national media,” Thompson told RVBUSINESS.com.

Additionally, the PR Committee asked the RVIA staff to coordinate an updated vacation cost comparison by San Francisco-based PFK Consulting LLC, the most recent of which was conducted three years ago.

The committee also heard that RVIA’s most recent Campfire Canvass of about 400 RV owners found that 71% intend to use their RVs more through the summer months than they did last year and that 78% cited outdoor activities as the reason they intend to use their RVs.

”Those are pretty good numbers,” Thompson said. ”Rather than us speaking in general terms about how great RVing is, we can go to the media with specific information.”

Brad and Amy Herzog

The Campfire Canvass is a biannual survey  conducted by Internet-based Cvent, McLean, Va.

The committee also recommended that Brad and Amy Herzog continue to be RVIA’s traveling spokespersons for the 14th year.

The programs recommended for approval by the committee are pending until final approval by the RVIA Executive Committee at its August budget meeting and the RVIA board at its annual meeting in September.

 

Herzogs Take RV Story to Midwest, Southeast

April 30, 2013 by · Comments Off on Herzogs Take RV Story to Midwest, Southeast 

The Herzog family plan their next trip.

Brad and Amy Herzog, spokespersons for the Recreation Vehicle Industry Association (RVIA), will hit the road to put a friendly face on the the RV lifestyle in local media markets for a 14th straight year.

This year’s two-month media tour has the Herzogs traveling to cities in the Midwest and Southeast.

The RV industry’s “Explore America Family” will be traveling in a motorhome provided by Winnebago Industries Inc., which features the type of amenities that appeal to consumers and are fueling the growth in motorhome sales, according to RVIA’s RVIA Today Express.

The Herzogs provide an accessible example of an RVing family. At each stop, they deliver messages of family togetherness, health and wellness benefits of RV travel, and the freedom, fun and flexibility offered by RV travel. They emphasize that RVing is a convenient way to travel, and that it’s a great option for young families with children.

The 60-day tour launches June 19 in Terre Haute, Ind. The tour includes stops in Nashville, Tenn.; Jacksonville, Fla.; Savannah, Ga.; Charleston, S.C.; Charlotte, N.C.; Norfolk, Va.; Richmond, Va.; Washington, D.C.; Louisville, Ky.; Indianapolis, Ind.; and Milwaukee, Wis.

Herzogs Draw Media Interest During National Tour

July 13, 2012 by · Comments Off on Herzogs Draw Media Interest During National Tour 

Brad and Amy Herzog

The National Explore America Family is driving their way through their 13th annual RV spokesperson tour for the Recreation Vehicle Industry Association (RVIA), winding through America’s Midwest and Southwest and generating positive media coverage in the process.

After setting out from Chicago in early June in a Winnebago Via motorhome, Brad and Amy Herzog have been featured in local TV and newspaper stories in 13 media markets, including Kansas City, Memphis, Albuquerque and Des Moines. They are expected to visit 22 media markets in 18 states during the tour with stops in Minneapolis and Chicago remaining, according to an RVIA news release.

During interviews, the Herzogs talk about their passion for RVing which coincides with RVIA’s message that RVing is not only family friendly but eco and budget friendly as well.

The Herzogs also discuss the freedom they feel when traveling by RV. “We have been to 48 states and never run out of things to see,” Brad told Oklahoma’s Fox 25 Morning News. “It’s like a big, huge, windshield movie of America unfolding in front of you and time you want you can pause the film and enter the picture.”

In addition to the media interviews, Herzog also posts updates to his Go RVing travel blog “You Are Here” while on the road.

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