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KOA to Sponsor 'Campground' at RVIA's Show

Entrance at the 2012 California RV Show

The Recreation Vehicle Industry Association (RVIA) has announced that Kampgrounds of America Inc. (KOA) will sponsor the mock campground entrance at the 61st Annual California RV Show and that KOA CEO Jim Rogers will be a featured speaker at the event.

The mock campground was very popular with attendees and guests after being unveiled as the main entry point at last year’s show. Show attendees walk through the exhibit to see RVs in a campground setting before moving on to the main exhibition areas, according to a news release.

This year’s mock campground will cover 15,000 square feet of exhibit space and feature 10 RV products, including two Fleetwood Class A motorhomes, two Tiffin Class A motorhomes, a Winnebago Class A motorhome, a Thor Class A motorhome, two Columbia Northwest folding camping trailers, and a Pleasure-Way Class B motorhome.

KOA will also have one of its Deluxe Cabins on display for attendees to visit. The 40-foot unit built by Cavco Industries Inc. features an upstairs sleeping loft, flat screen TVs, queen bed suite, full bath and full kitchen. KOA staff will be on hand to answer questions and help make reservations.

“We are delighted to be part of the California RV Show,” said Scott Corey, owner of the Ventura Ranch KOA. “Our cabins and teepees have been a huge hit with campers at our campground. The Deluxe Cabin that will be on display is a great example of ‘glamping.’ Attendees will see that they can enjoy a great outdoor vacation even if they don’t own an RV and be introduced to the RV and camping lifestyle.”

Aerial view of the 2012 show.

Rogers will be at the show on Saturday, Oct. 12 at 1 p.m. in the Seminar Tent to review the exciting things KOA is doing nationwide, discuss his appearance on the popular CBS program Undercover Boss, and meet and greet show attendees.

The 61st Annual California RV Show will take place at The Fairplex in Pomona, Calif., from Oct. 11 – 20. For more information visit www.TheBestRVShow.com or contact Tom Gaither, RVIA’s western whow director at (818) 248-6600 or tgaither@rvia.org.

 

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RVIA Kicking Off 60th California RV Show

60th Annual California RV Show opens today.

The Recreation Vehicle Industry Association's (RVIA) 60th Annual California RV Show kicks off today (Oct. 12) and runs through Oct. 21 at the Fairplex in Pomona.

The show will feature increased RV exhibit space and several enhancements to improve the show experience for attendees, according to a news release.

This year’s show will cover 572,100 square feet of exhibit space, well over the 467,000 square feet at the 2011 event. More than 925 RVs will be on display, including 150 RVs available for test drives by interested consumers.

The 60th California RV Show will also offer a number of elements and enhancements to inform entertain and engage attendees, including:

New Show Layout — A new floor plan will be unveiled this year that features one attendee entry point rather than four. A new mock campground and exhibitor tent will greet attendees upon entrance before they move onto the main show floor.

Extended Show Hours —Show hours will be extended by two hours on Fridays and Saturdays with the show open from 10 a.m.–8 p.m. The later hours will create a night time camping atmosphere with the RVs being displayed with their lights on. Show hours will continue to be 10 a.m.–6 p.m. from Sunday through Thursday.

Buy “N” Drive — Also new this year, guests who purchase an RV at the show will be able to take delivery of their RV the very next afternoon rather than needing to wait for a later delivery date. This also limits additional foot traffic in the RV and allows the consumer to begin RVing sooner.

The RV Factory Showcase — Different RV product types will be showcased in this popular area with RV manufacturer representatives on hand to meet with attendees and present product demonstrations showing how RVs work. There will be 12 product demonstrations in the McMahon’s RV Seminar Tent.

California RV Show App —In addition to the show website at www.TheBestRVShow.com, a new app for Apple and Android devices provides a new level of show interactivity. Users can view the RVs that will be on display as well as obtain information on seminars and other show events. The app is available for download at the show website.

Scavenger Hunt — The app will also feature a show scavenger hunt. Users can enjoy taking specific show pictures as directed by their smart phone and win gift cards.

Seminars and Entertainment—The show will once again feature of number of entertainment options to keep attendees amused, including celebrity autograph sessions with off-road racers Jeremy McGrath and Corey Weller at the Eclipse RV display on Saturday, Oct 13, and appearances by the RV cooking and comedy team of Pat “Mac” Mac and Steve “The Big Cheese” Faverman. RV handyman and author Dave Solberg will offer informative RVing seminars throughout the show.

Affordable Admission Pricing — The daily show admission will remain at $10. Attendees can also purchase a wristband for $15 that provides for admission throughout the 10-day show. Also, military personnel will be admitted at no charge this year.

Daily RV PrizesTrailer Life, Roadtrek Motorhomes and Temecula RV will be giving away daily prizes inside the exhibitor tent.

For more information about the California RV Show, visit www.TheBestRVShow.com; “Like” the event on the show’s Face­book page — California RV Show; or download the new "California RV Show" app for Apple and Android devices from your app providers.

 

 

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Strong Consumer Sales Highlight RVIA’s California RV Show

2011 show deemed a success.

RV dealers reported encouraging sales numbers and strong consumer interest at the 59th California RV Show, held Oct. 14 – 23 at the Fairplex in Pomona, Calif.

Attendance was down slightly from last year with 19,541 people attending the 10-day event, a 4% drop from the 20,262 last year. However, paid attendance increased by 10%, jumping from 16,530 people last year to 18,266 this year, even with the cost rising from $6 to $10, according to a news release.

“We made several enhancements to this year’s show to provide a better experience for attendees and a better sales environment for our manufacturer and dealer exhibitors,” said Tom Gaither, western show director for the Recreation Vehicle Industry Association (RVIA). “I think we were successful on both fronts. Attendees were enthusiastic and energized, and I’ve heard nothing but very positive things about the selling environment.”

Improvements to the show included a totally revised layout to improve show navigation; admission wristbands to provide access throughout the show; free RV parking; and an RV factory showcase where RV manufacturer representatives were on hand to demonstrate the features and benefits of all RV types.

“We could not be happier with the results from the show,” said Scott Degnan, MVP RV vice president of sales. “We surpassed last year’s sales total in the first several days of the show. The new layout for the show was much better. Customers were better able to find their way around, and it really improved the flow of traffic.”

The California RV Show was an overwhelming success for us,” said Mark Rosenbaum, sales director for Mike Thompson’s RV, which has locations throughout southern California. “Booth traffic was up and people were coming to buy. It was an amazing show.”

Mike Lankford of McMahon RV, an RV dealer with locations in California and Arizona, added, “The retail activity was incredible. Smart consumers were out in full force. It was easily the best California Show in term of retail sales that I’ve seen in years.”

The California RV Show is the largest consumer show on the West Coast with exhibits spanning more than 450,000 square feet of exhibit space and more than 800 RVs on display.

The 60th California RV Show is scheduled to take place at the Fairplex in Pomona, Calif. from Oct. 12 – 21.

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Brad Herzog Promotes RV Show, Industry

RV spokesman Brad Herzog in front of TV camera to promote California RV Show.

The Recreation Vehicle Industry Association (RVIA) helped kick off the 59th Annual California RV Show with more than a dozen media interviews conducted via satellite with local network affiliates and national outlets from around the country.

The satellite media tour featured RVIA spokesman and Go RVing blogger Brad Herzog, who recently completed his 12th RV media tour this summer, according to a news release.

RVIA produced the media tour to encourage consumers to visit RV shows this fall and winter, and to promote key RV industry messages about affordability, quality family time, and the array of options available to RV buyers.

In a dozen interviews, Herzog delivered these messages and put a friendly, accessible face on RVing for audiences around the country. Herzog appeared via satellite in an array of media markets, including Atlanta, Portland, Sacramento, Las Vegas, Baltimore and Harrisburg, Pa. National news distribution outlets NBC Newschannel and News Watch (which provides content to 200 Ion stations nationwide) also interviewed Herzog.

“There are smaller RVs for smaller families, and larger RVs for larger families,” Herzog told a Sacramento morning show. “The best way to sample all the options is to go to an RV show.”

Herzog said consumers could find a show near them by visiting GoRVing.com.

“The reason there are 8.9 million families that now own an RV is because it’s an affordable way to travel,” Herzog said. “There’s an RV for every budget and family, from a $6,000 folding camping trailer to a $600,000 luxury motorhome, and everything in between.”

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