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Ace Fogdall Transitioning to Camping World

September 26, 2013 by · Comments Off on Ace Fogdall Transitioning to Camping World 

A major recreational vehicle dealer in Cedar Falls, Iowa, is going on permanent holiday — but the business is going nowhere but up.

The Waterloo Cedar Falls-Courier reported that Jim Fogdall concluded 50 years in the RV business last week by closing the sale of his family business, Ace Fogdall RV, which was named for his father. The company is going to Camping World of Lincolnshire, Ill., which is launching a $1 million renovation of the Cedar Falls location and hiring staff.

Virtually all the employees will be retained, according to Fogdall. He is retiring because of his wife Judy’s health, however, and their daughter and general manager, Sara Fogdall Miller, is stepping away from the business. She intends to devote more time to her family, including two sons ages 7 and 11.

“I’m thankful for all the opportunities we’ve had,” said Fogdall, whose family has been in the automobile and RV business for 80 years.

Ace Fogdall started in RVs in 1963 and Jim worked alongside his father for 20 years.

“When the time came to retire and sell the business, I was fortunate to find a buyer that … would employ all my present staff,” Fogdall said. “One of my biggest objectives was to sell the business with a good feeling.”

Don King, a Fogdall employee for 28 years, is now the store general manager.

“I personally have a lot of admiration for the Fogdall family,” King said.

Camping World signs are on the business. A liquidation sale of Fogdall inventory is underway — parts and RVs — to make room for the new owner. The parts, sales and service departments are open.

The reconfigured sales area boasts 9,000 square feet of floor space, according to King.

“We retained 95% of the employees, plus we have already hired nine new employees,” he added.

To read the entire article click here.

Latest Briefs for RV Parks and Campgrounds

August 30, 2013 by · Comments Off on Latest Briefs for RV Parks and Campgrounds 

Marcus Lemonis in a promo for CNC’s ‘The Profit,’ which appears Tuesday nights on CNBC.

NEW YORK

From Broadway World:

On the Sept. 3 episode of CNBC’s “The Profit,” Marcus Lemonis travels to Keyport, N.J., to visit “Mr. Green Tea,” a family-run specialty ice cream company being torn apart by two competing visions.

Rich Emanuele is the second generation owner who makes great ice cream and keeps tight tabs on the budget. His son Michael has big ideas and wants to invest heavily and expand quickly. Can serial entrepreneur Marcus Lemonis take “Mr. Green Tea” to the next level or will this bickering father-and-son undermine their shot at big time profits?

Read more about Scoop: THE PROFIT on CNBC at www.broadwayworld.com.

NEW MEXICO

From The Associated Press:

A state agency proposes to improve a park along the blue-ribbon trout fishing water of the San Juan River in northwestern New Mexico.

The State Parks Division has scheduled a public meeting on Sept. 4 in Farmington on a draft park management plan for the river portion of Navajo Lake State Park.

The agency’s plan includes a new campground to accommodate larger recreational vehicles, paving a heavily used boat ramp in an area known as the Crusher Hole, and establishing a campground in an undeveloped section of land.

At the existing Cottonwood Campground, the agency proposes upgrading the water and electric systems as well as more spaces for tenting camping.

The public meeting is at the Farmington Civic Center starting at 6:00 p.m.

OREGON

From a news release:

Country Coach Friends Inc. (CCFI), an international chapter of Family Motor Coach Association (FMCA), recently raised $6,095 to benefit to Oregon-based charities who serve those in need.

Junction City Local Aid, Junction City, and God’s Storehouse, Harrisburg, were the beneficiaries of the charitable giving of 100 attendees at the 3rd annual CCFI Friendship Rally in Albany, Ore., Aug. 21-25 at Linn County Fair & Expo Center, according to a news release.

The designated charities, Junction City Local Aid & God’s Storehouse, addressed the group informing of the great need for supplemental food and services to families within the Lane and Linn county areas. This international FMCA chapter responded with their generous donations at a fun-filled charity auction held during the rally.

Jerry O’Connor and wife Sherry presented the donated funds to the two agencies. “It’s our privilege to support such valuable service organizations, giving back to the area where we have enjoyed so many years of motorcoaching memories,” Jerry O’Connor, club president noted.

The CCFI club’s next rally is scheduled for Oct 8-12 in Calistoga, Calif. Registrations are now being accepted. Visit www.CountryCoachFriendsIncorporated.com to download information and a rally registration form. For questions about this club or its rallies you may call Jerry O’Connor at (775) 742-4627.

GEORGIA

From the Gainesville Times:

Don Carter shared the spotlight Thursday afternoon (Aug. 29) with his wife, Lucile, a longtime community volunteer as friends and well-wishers poured into Peach State Bank to honor the couple as part of “Don and Lucile Carter Appreciation Day,” a mostly drop-in event recognizing the Carters’ accomplishments in Gainesville-Hall County.

The 1,316-acre Don Carter State Park off North Browning Bridge Road in North Hall, overlooking Lake Lanier’s northeastern reaches is named after Carter. The park opened July 15 after more than a decade in development. It was named after Carter in 2002, after he had announced he was stepping down from the Georgia Department of Natural Resources board after 29 years.

“We feel like, with Don Carter being an integral part of this community for the last 50 years-plus, he has brought a lot of great things to Gainesville, Hall County and Georgia,” said the bank’s president and CEO, Ron Quinn. “Lucile also has been involved in volunteer organizations in Gainesville and around the state over the years.

The park also features camping, boat ramps, fishing, picnicking, playgrounds, hiking and eight rental cabins. It’s the first state park in Hall County and on Lake Lanier, which otherwise has a privately operated resort, Lake Lanier Islands, and day-use parks and campgrounds operated by the Army Corps of Engineers and local governments.

Don Carter park was financed by a $14 million bond package, with construction costs running about $11.5 million.

A dedication ceremony for the park is set for Sept. 16.

 

 

 

Lemonis is Confronted on CNBC’s ‘The Profit’

August 28, 2013 by · Comments Off on Lemonis is Confronted on CNBC’s ‘The Profit’ 

Marcus Lemonis (left) has some harsh words with dog store owner Andrew Rosenthal. Photo courtesy of CNBC

LA Dogworks founder Andrew Rosenthal can be seen cuddling with a gorgeous German Shepherd on the website for his dog boarding and training center.

But Rosenthal seems to have a meaner, more explosive side to him — and it’s making his employees miserable, the Huffington Post reported. For reasons we can’t understand, this poisonous boss has opened his dysfunctional doors to CNBC Prime’s “The Profit,” a makeover show for struggling business in which Camping World CEO Marcus Lemonis uses a critical eye to determine how to save small companies from going under.

In a clip from Tuesday’s (Aug. 27) episode, a sad employee explains that he needs more compassion from Rosenthal when dogs bite him — instead of what he did get, which was a flurry of angry f-bombs.

“That’s not what I said, you ffffrickin’ moron!” screams Rosenthal, who seems to struggle when trying not to curse.

In another clip, Lemonis confronts Rosenthal about the terrible way he treats his company’s most precious resource: the employees. Things get heated when Rosenthal sneers about Lemonis’ own personal company, Camping World. Incredibly, Rosenthal insists that he’s changed for the better, while accusing Lemonis of stirring the pot.

Actually, everything’s personal for Lemonis. “The Profit” is a makeover show that puts $2 million of the host’s own money on the line, buying him a piece of the business (and profits) that he must then salvage.

Click here to watch clips from Tuesday’s episode.

Click here for information about the series.

 

 

 

 

 

 

 

Lemonis Looks Ahead to Season 2 Prospects

August 22, 2013 by · Comments Off on Lemonis Looks Ahead to Season 2 Prospects 

Marcus Lemonis, CEO of Good Sam Enterprises LLC, stars in “The Profit.” Photo courtesy of CNBC.

Editor’s Note: The following story about Marcus Lemonis, CEO of Good Sam Enterprises LLC, is from The Mother Nature Network. Visit www.mnn.com to read this and other stories about the environment.

Like a one-man “Shark Tank,” multi-mbillionaire Camping World CEO Marcus Lemonis has made it his mission to invest in and save struggling small businesses and make them profitable, something he’s done for over 100 companies in the past 10 years. Now he’s taking that mission to TV, putting $2 million of his own money on the line in his CNBC show “The Profit.” This week’s episode featured a green cleaning products company called Eco-Me that’s in debt, poorly marketed, and inefficient.

While Lemonis “found a void in the marketplace for all natural cleaning products” and believed in the company’s founder, Robin Levine, “what needed to change was their broken sales and distribution process, and the supply side of the business—manufacturing and distribution. I changed the packaging and branding, creating an identifiable brand. And I cleaned up the balance sheet, which ultimately changed the way they operate.”

The environmentally friendly aspects of Eco-Me appealed to Lemonis, who believes, “Green products work for everyone whether you are truly green or not. Who wants chemicals in their products? These products aren’t as niche as the original packaging made it out to be,” he says, noting that he uses them at home. “Sales are up tremendously since the episode taped,” adds the satisfied investor, “but I do see small tweaks that could make it even better.”

Not all of his “Profit” deals work out as well. “I don’t invest in every company featured, but I wish all the companies well whether I invested in them or not,” Lemonis says. “My biggest success actually with this series is meeting new people and helping them change their process and business for the better.”

Looking ahead beyond the two remaining “Profit” episodes this season, he adds, “While I am not specifically looking for green companies, if a company meets my criteria, then I would definitely consider for season two.” He has already invested in natural manufacturers like organic snacks and gluten-free products.

Armed with a “business mantra” he calls the “Three Ps: People, Process and Product,” Lemonis is always searching for new investment opportunities. Those interested in applying to be on “The Profit” can do so at www.theprofitcasting.com.

Camping World/Good Sam Rally Set in Atlanta

August 19, 2013 by · Comments Off on Camping World/Good Sam Rally Set in Atlanta 

Aerial view of Atlanta Motor Speedway, site of the Camping World/Good Sam RV Rally Oct. 17-20.

The Atlanta Camping World/Good Sam Rally America’s will run Oct. 17-20 at the Atlanta Motor Speedway, a first for the infield of the famed 1.54-mile quad-oval track.

According to a press release, the event will bring thousands of RV enthusiasts together to experience world-class evening entertainment along with slate of activities while shopping among hundreds of new RVs, outdoor products and camping accessories.

“We look forward to introducing new outdoor products and family fun to attendees of the Atlanta Camping World/Good Sam Rally,” said Marcus Lemonis, chairman and CEO of Camping World Inc. and Good Sam Enterprises LLC, who is also starring in “The Profit” on CNBC. “We are thrilled to offer a wide variety of towable and motorized RVs, as well as outdoor and RV products, to not only RV enthusiasts, but also to Georgia residents who are curious about the lifestyle and want an opportunity to learn more.”

Attendees who arrive early on Oct. 16 will get a sneak peek at the showcase of recreational vehicles. With the RV market at its best in the past seven years, an all-time high attendance is expected. Rally-goers will also be presented with many opportunities to learn about RVs and the RV industry from manufacturer representatives on-site and seminars.

Entertainment peaks at night with shows starting Oct. 18 as the iconic Beach Boys, with front man Mike Love, will perform the group’s classic surf tunes. On Oct. 19, 20-time Grammy winner Vince Gill takes the stage. As a member of the Country Music Hall of Fame, Gill has become the measure of excellence in country music with over 26 million albums sold and various Country MA and Academy of Country Music awards. This will be Gill’s second rally appearance, performing at the Oregon Camping World/Good Sam Rally in 2011.

Other scheduled entertainment includes:

  • Bob Blumer, host of “Surreal Gourmet,” “Glutton for Punishment,” and producer and host of “World’s Weirdest Restaurants” on the Food Network, will perform Friday and Saturday at the “Day Stage.” Blumer shares his culinary skills by transforming ordinary ingredients into inspiring dishes through simple cooking methods, sponsored by Camping World.
  • Dog lovers can participate in the “Release the Hounds” dog show sponsored by Camping World and Good Sam Pet Insurance, and enjoy a professional performance by the K9 Kings Flying Dog Show, which includes the largest meet and greet pet area, the fastest Frisbee dog in the world and the first daredevil dog agility.
  • An array of optional activities are also organized by the rally, such as an excursion through Atlanta’s historic landmarks, rides in a Vietnam-era helicopter, RV safe driver training and tours of the World of Coca-Cola and the CNN Center.

Rallygoers are encouraged to get involved as “Blanketeers” for the 2013 Rally Blanket Drive to benefit Project Linus. Camping World/Good Sam is partnering with Project Linus to collect blankets for children who are seriously ill, traumatized, or otherwise in need. Campers can participate by knitting, crocheting, quilting, or creating “no sew” fleece blankets.

On Oct. 20, rally guests can partake in the Salute to Veterans, which has previously had over 600 veteran participants included in the moving tribute. All military veterans are invited to join in the longstanding tradition of pass and review and are encouraged to wear any part of the original uniform.

Gates open each day at 9 a.m. for the rally. Registration starts at $199 which includes four days of RV camping and all festivities. Daily passports are available to purchase for those that want to enjoy the festivities without camping onsite. Day passes start at $10 per person and parking and children 17 and under are free. For more information, visit www.TheRally.com or call (800) 701-1399.

 

 

Good Sam Posts Q2 Revenue & Income Gains

August 16, 2013 by · Comments Off on Good Sam Posts Q2 Revenue & Income Gains 

Good Sam Enterprises LLC reported revenues of $156.9 million for the second quarter, ending June 30, increased $10.6 million, or 7.2%, from the comparable period in 2012. Net income was $10.6 million for the second quarter compared to $7.2 million for the second quarter of 2012.

Membership Services revenues of $51.4 million for the second quarter of 2013 increased $4 million, or 8.5%, from the comparable period in 2012. This revenue increase was largely attributable to:

  • A $3.7 million increase from the extended vehicle warranty programs due to an increase in average revenue per contract and increased contracts in force.
  • A $1.4 million increase in revenue from the Good Sam Travel Assist program acquired in 2012.
  • A $0.7 million increase from additional online advertising revenue in the annual directory.
  • A $0.5 million increase from the roadside assistance programs primarily due to increased contracts in force.
  • A $0.5 million increase in marketing fee revenue from the vehicle insurance products.

These gains were partially offset by a $1.9 million reduction from the outdoor powersports magazine group primarily due to the sale of its remaining magazine titles and shows to EPG Media LLC in March, 2013, and an $0.9 million revenue reduction resulting from merging the President’s Club into the Good Sam Club. EPG Media is controlled by Mark Adams, the son of Chairman Stephen Adams.

Meanwhile, retail revenues for the second quarter grew 6.7% to $105.5 million from the comparable period in 2012. Store merchandise sales were up $8 million from the second quarter of 2012 due to a same store sales increase of $2.9 million, or 4.3%, and a $6 million increase from the opening of 19 new stores over the last 18 months, which were partially offset by a $0.9 million decrease in revenue from three discontinued stores that were closed in the last 18 months in order to consolidate operations within specific geographic areas.

Further, installation and service fees decreased $1.1 million, and catalog and Internet revenue decreased $0.3 million. Same store sale calculations for a given period include only those stores that were open both at the end of that period and at the beginning of the preceding fiscal year.

Six-Months Overview 

For the six months, revenues of $270.9 million increased $14.5 million, or 5.7%, from the comparable period in 2012. Net income for the first six months of 2013 was $15 million versus $7.2 million for the first six months of 2012.

Membership Services revenues gained 3.6% to $99.9 million from the comparable period in 2012.

Retail revenues of $171.0 million for the first six months increased by $11 million, or 6.9%, from the comparable period in 2012. Store merchandise sales increased $13 million from the first six months of 2012 due to a same store sales increase of $4.6 million, or 4.2%, and a $10.4 million increase from the opening of 19 new stores over the last 18 months, which were partially offset by a $2.0 million decrease in revenue from three discontinued stores that were closed in the last 18 months in order to consolidate operations within specific geographic areas.

 

Lemonis’ ‘The Profit’ Lost Viewers by 2nd Show

August 9, 2013 by · Comments Off on Lemonis’ ‘The Profit’ Lost Viewers by 2nd Show 

“The Profit” loses market share between premier and Week 2.

After a decent premiere a week ago, CNBC’s new weekly primetime business-makeover reality show “The Profit” took a tumble in the ratings Tuesday (Aug. 6).

Variety reported that Nielsen estimates that “The Profit,” in which entrepreneur Marcus Lemonis pumps his own cash into a struggling business in a bid to turn it around, averaged 56,000 viewers in the adults 25-54 demo in its second episode — down a steep 64% from the 157,000 it pulled for its premiere. It held up better in total viewers, but the show’s overall audience of 173,000 still represented a 32% decline from the premiere’s 254,000.

By comparison, in the month of July, stripped weeknight series “American Greed” averaged 112,000 adults 25-54 and 252,000 viewers overall in the same 10 o’clock hour for CNBC. And in the 11 p.m. hour during July, “Mad Money” averaged 41,000 adults 25-54 and 103,000 viewers overall.

“The Profit” is CNBC’s latest attempt at finding an unscripted hit, having yanked “Crowd Rules” in May after just two low-rated outings. “Crowd Rules” premiered to a mere 47,000 viewers, though, so by that low bar, “The Profit” is still looking OK.

 

Lemonis’ Secret to Success: ‘Go Get It Yourself’

August 6, 2013 by · Comments Off on Lemonis’ Secret to Success: ‘Go Get It Yourself’ 

Marcus Lemonis in a promo for CNC’s ‘The Profit,’ which appears Tuesday nights on CNBC.

Editor’s Note: Most small businesses start with a dream, but getting rich off an idea isn’t easy. As CEO of Camping World Inc. and Good Sam Enterprises LLC, Marcus Lemonis, the host of CNBC Prime’s “The Profit,” shares how he made millions by taking the phrase “go get it yourself” to heart. The following store is courtesy of CNBC.com. Click here to watch a video.

As the CEO of Camping World Inc. and Good Sam Enterprises LLC, Marcus Lemonis became a multimillionaire and a trailblazer in the recreational vehicle (RV) industry.

Born in Beirut and adopted by a family that owned two car dealerships in Florida,Lemonis, who hosts CNBC Prime’s new reality series “The Profit,” says he definitely did not grow up with a silver spoon in his mouth.

“I would say that my parents, they’re very generous,” he said. “They gave me an education. They took me on vacations. But they were very matter-of-fact that if you want something, don’t come asking us for it, go get it yourself.”

And so he did. Lemonis always knew he wanted to be in business because he likes cash, and after graduating from college, he began working at a car dealership. But it was a conversation with family friend Lee Iacocca that set him on his current path.

Lemonis recalls Iacocca telling him, “Look, you can be in the car business forever; you’re just going to be a number.”

Then Iacocca pointed Lemonis toward the RV industry.

Find a great opportunity and seize it

When Lemonis dove into the RV business in the early 2000s, it was ripe for the picking.

“At the time, the RV business was very fragmented. And … the actual brand Camping World [was] started in 1966 by somebody else. And it started as a catalog business with very few stores,” Lemonis said.

With few barriers for entry, and operating with the thought that people will always want to enjoy the outdoors and camping, Lemonis began buying private RV dealerships, eventually rolling them into the Camping World brand, which had only 30 stores at the time.

In 2010, he combined Camping World with the travel club Good Sam Enterprises. The consolidated company is expected to earn $3 billion in 2013. Under his leadership as chairman and CEO, Camping World is set to expand to 115 locations.

“Today, what we have is the single-largest RV and camping company that the world has ever known. Bigger than any manufacturer, bigger than anything,” Lemonis said.

Remaining successful by being accessible

Lemonis intentionally makes himself accessible to his customers and employees, including his email on posters in stores and in catalogs and magazines.

“It’s been a secret recipe of ours. If the customer feels they can access you, they feel closer to you, and they have an affinity to do business with you,” he said.

Congruently, if employees know customers can easily reach the boss, the associates perform better because they’re being held accountable, he said.

“It’s a very dangerous marketing plan, but it’s one that I’ve had for years and I’ll never get away from it,” Lemonis said. “It’s just the secret.”

 

Update: Lemonis Formally Acquires ‘Car Cash’

August 2, 2013 by · Comments Off on Update: Lemonis Formally Acquires ‘Car Cash’ 

Marcus Lemonis

Marcus Lemonis, chairman and CEO of Camping World and Good Sam and star of CNBC’s “The Profit,” has acquired Car Cash, an automobile buying service founded by Bruce Baron, that has been servicing the New York City metropolitan area since 1977.

The fast, simple and hassle-free service provides a direct method for consumers to sell their vehicle by receiving a free quote online, in person or via telephone and accepts almost any car, truck or SUV, including those financed and/or leased, according to a news release.

“I am very excited to be involved with this vibrant business. With nearly 50 million new and used vehicles sold in this country each year, people have a need to sell their vehicle and many don’t have the time to rely on classified ads or possibly lose money on a trade. At Car Cash, we will provide that service and expand the business model nationwide with over 70 locations coming in the next few months,” said Lemonis. “Car Cash has historically beaten trade-in prices and customers can receive their money fast. I look forward to expanding the legacy that Bruce Baron founded with the original location in New York and to have his sons, Jon and Andrew, continue assisting with the business.”

The first episode of “The Profit,” which aired Tuesday night (July 30) on CNBC, featured Lemonis stepping in to assist the Car Cash team turn around their failing business. When Lemonis isn’t running his multi-billion dollar company, Camping World, he goes on the hunt for struggling businesses that are desperate for cash and ripe for a deal. In the past 10 years, he’s successfully turned around over 100 companies. Now he’s bringing those skills to CNBC and doing something no one has ever done on TV before … he’s putting over $2 million of his own money on the line.

“We look forward to providing a fast, consistent and convenient experience for customers to sell their car, truck, or SUV. You can get a quote for your vehicle in minutes online at www.carcash.com or by calling 1-800-CarCash and then receive your cash in minutes from a Car Cash location,” remarked Randall Rahe, Car Cash Division president. “In the next 12 months, Car Cash will be available nationwide through a combination of licensees and our existing platform.”

From Car Cash website

Businesses interested in becoming licensees should contact Randall.Rahe@carcash.com or visit www.carcash.com and click the licensee info tab to be contacted with additional information.

Key features to the CarCash.com business include:

  • Providing clients with the easiest, fastest and most profitable way to sell your car.
  • Unprecedented customer service and a staff of trained purchasing professionals.
  • Guaranteed highest possible instant cash price for a car SUV or pick-up truck regardless of their year, make, model or mileage.
  • 24/7 live car quote service from their website www.carcash.com makes it one of the most advanced car buying services.

CNBC’s “The Profit” airs Tuesday nights at 10 p.m. ET/PT. The rebroadcast of the Car Cash episode will air throughout the week. Check local listings for more information.

Camping World’s Lemonis Stars in ‘The Profit’

July 31, 2013 by · Comments Off on Camping World’s Lemonis Stars in ‘The Profit’ 

“The Profit” debuts on CNBC.

RV industry executive Marcus Lemonis Tuesday night (July 30) offered a primer on how to run a business in CNBC’s new business-based reality show “The Profit.”

Lemonis, the engaging 39-year-old chairman and CEO of Camping World Inc. and sister division Good Sam Enterprises LLC, wasted little time in the show’s season premier in throwing his weight – and money – around in helping to fix a struggling Manhattan used car buyer called Car Cash.

Run by brothers Jon and Andrew Baron, whose father, Bruce, founded the business in 1977, Car Cash was near bankruptcy when Lemonis entered the picture with bold new ideas for how to turn it around. The brothers grossed $13 million in sales in 2012 but posted a loss of $200,000 and are $200,000 in debt.

“I’m here to fix this business,” says Lemonis, who’s shown driving his red Jaguar at one point in the episode along a picturesque stretch of oceanfront. “If you want people to listen, you put money on the table.”

And that he did, writing a check for $200,000 and providing a line of credit for up to $300,000 at 7.5% interest – a rate that represents a compromise between the 5% offer from overbearing brother Jon Baron and the 10% Lemonis initially requested.

Lemonis, a well known personality in the recreational vehicle business, noted early on in “The Profit” that he was selling cars by the time he was a teenager, and he takes an instant liking to the concept of buying used cars at the West 55th Street location and then turning around and selling them to car dealers. But the brothers’ policy of selling them through car wholesalers doesn’t sit well with Lemonis who wants to eliminate the middleman and improve on the average margin of $500 per sale.

When Jon Baron ignores Lemonis’ directive to change the company’s traditional way of doing business and get rid of the wholesalers, Lemonis, who has now taken over the company, declares, “You’ve got to the end of the day: they go or I go!”

Much to Jon’s chagrin, Jon reluctantly ends his relationship with the wholesalers. Lemonis also coaches Jon on his people skills. Lemonis, who oversees the $2.5 billion CW/GS operations from his Lincolnshire, Ill., headquarters, then instructs him on how to make the customer feel satisfied with his offer for their car by remaining with the customer and talking him through the deal during the appraisal process.

Lemonis spends another $350,000 for 40 contractors to gut and refurbish the tired old building and bring it up to modern-day standards. To underscore his determination to clean house, Lemonis in one scene throws a chair Bobby-Knight-style across the showroom floor. He’s also seen cleaning a toilet.

Viewers do see a warmer side of Lemonis, who takes an instant liking to brother Andrew Baron. Andrew has allowed his controlling older brother to walk over him on numerous day-to-day decisions and is brought to tears when explaining to Lemonis the brothers’ less-than-ideal relationship. As part of the turnaround, Lemonis urges Andrew to write his own TV commercials, and he arranges with a recording studio to tape them. Andrew surprises Jon with a slick 15-second spot that depicts a bolder version of Andrew trumpeting the merits of Car Cash.

Lemonis’ intervention seems to spark a genuine turnaround in the brothers’ relationship with each other.

Viewers soon see Lemonis coaching Jon on negotiating the sale of their newly purchased cars to car dealers and stands by, beaming, when Jon successfully flips a BMW he bought from a couple for $14,000 to a dealer for $17,200. The profit of  $3,200 far exceeds the $500 average that Jon had been accustomed to.

In the show’s finale, filmed three months after Lemonis entered the fray, the brothers’ reconciliation is complete with sales up 30% and the business profitable – complete with a new mobile site and a fledgling nationwide franchise operation based out of the same West 55th Street location.

The franchise was Lemonis’ idea, and while the brothers realize a return on each new franchise sold, the inference is there that Lemonis’ upfront investment will be recouped several times over through the franchise initiative.

So, while there’s a happy ending for this — the first of the season’s six episodes – various promotional trailers for subsequent episodes suggest their endings may be less copacetic.

Next week, Lemonis, who offers business advice in a staged studio setting throughout the segments and invites businesses that are in over their heads to visit www.theprofitcasting.com, enters the flower shop business.

“I hope anyone who has a small business will learn things from this show,” says Lemonis. “So many small businesses fail when they don’t have to.”

 

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