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Go RVing Vignettes Expand Advertising Reach

February 4, 2013 by · Comments Off on Go RVing Vignettes Expand Advertising Reach 

Country Singer Chuck Wicks strums for Go RVing.

RV travel and camping vignettes custom-produced by Go RVing’s media partners will once again be a key element of the industry’s national “AWAY” advertising campaign when it kicks off its second year in February.

According to a press release, these vignettes will air on popular networks throughout the year, including Great American Country (GAC), SPEED and the Outdoor Channel.

Filming was just completed in Nashville on the two 60-second “On the Road with GAC” vignettes featuring country music recording artist Chuck Wicks. The spots showcase how Wicks uses his RV to escape the bright lights and pressure of Music City by camping, hunting and fishing with his father, John, and his dogs.

A Forest River Inc. XLR Hyperlite sport utility RV, selected through a lottery, is featured in both vignettes, which will air on GAC between Feb. 18 and June 30, and on GACtv.com.

Go RVing is once again teaming up with SPEED personality Rutledge Wood for a 60-second vignette that features Wood interviewing RVers at Texas Motor Speedway about why RVs are great for family travel and how their units are ideal for tailgating at NASCAR races. It will air 546 times throughout racing season on SPEED, beginning Feb. 18.

The Outdoor Channel will air four vignettes with network talent Pat Reeve and Nicole Jones, hosts of the hunting show Driven, and angler Mark Zona, host of Zona’s Awesome Fishing Show, talking about the appeal of RVs with outdoor enthusiasts. These will air throughout April as part of the network’s “Spring Fever” sweepstakes.

The Outdoor Channel will also be promoting the benefits of RV travel and the sweepstakes through outdoorchannel.com, targeted e-mails and the network’s social media outlets, including a Go RVing co-branded trip itinerary widget. The network will award four National Park RV vacations and the grand prize for the sweepstakes is a Forest River Flagstaff Classic folding camping trailer, also selected in a Recreation Vehicle Industry Association (RVIA) lottery.

“These vignettes add tremendous value to the campaign by reinforcing the messages in our television commercials as popular network personalities enjoy and endorse RV travel and camping in an entertaining and informative way,” said RVIA Vice President of Public Relations and Advertising James Ashurst.

 

GO RVing Vignettes Entertain, Inform Consumers

February 13, 2012 by · Comments Off on GO RVing Vignettes Entertain, Inform Consumers 

SPEED personality Rutledge Wood and family.

Custom-produced RV travel and camping vignettes will be a key element of Go RVing’s all-new “AWAY” campaign launching in February.

There will be a dozen vignettes airing on popular networks throughout the year, including SPEED, Great American Country, the Cooking Channel, the Outdoor Channel, National Geographic, Nat Geo Wild, the NFL Network and CBS Sports, according to a news release from Go RVing.

Go RVing teamed up with SPEED personality Rutledge Wood for a 60-second vignette featuring his family enjoying a beach getaway in a Vesta provided by Monaco RV LLC. It will air throughout racing season on SPEED beginning Feb. 21.

In early February, two 60-second vignettes featuring country music artist Chuck Wicks were shot in Nashville utilizing a Lance travel trailer that will be awarded as the grand prize in “Go RVing’s Ultimate Country Music RV Giveaway” sweepstakes with Great American Country. Wicks is featured enjoying a weekend getaway with friends in one spot and on a hunting trip with his dad in the other. The custom spots begin airing on March 19 on Great American Country to promote the sweepstakes.

Chuck Wicks

Four vignettes featuring Outdoor Channel talent Pat Reeve and Nicole Jones, hosts of the hunting show Driven, and angler Mark Zona, host of Zona’s Awesome Fishing Show, will start airing Feb. 27 to promote the “Spring Fever” sweepstakes being sponsored by Go RVing. This promotion will award a 2012 Columbia Northwest Somerset folding camping trailer to an Outdoor Channel viewer. Outdoor Channel will also promote the advantages of RV travel to their audience through outdoorchannel.com, targeted emails and their social media outlets.

In a continued partnership with both National Geographic Channel and Nat Geo Wild, the networks will promote the new series, Untamed Americas, with three 30-second vignettes that include RV targeted messaging accompanied by b-roll footage. The vignettes air Feb. 28 through May 28 on both networks.

A first-time venture with the Cooking Channel includes a 30-second custom vignette highlighting simple, RV-friendly recipes in conjunction with The Perfect 3, a new show featuring recipes made from three ingredients. This will air during the program from April through June, including a Memorial Day marathon.

To promote RV tailgating, a vignette on the dedication of NFL tailgating enthusiasts will air in the fall of 2012 on NFL Network. Meanwhile, CBS Sports will celebrate college football traditions with an in-studio feature about the unique tailgating traditions of each team’s fans during Inside College Football or SEC Studio Show. A Go RVing Football Series will feature on-screen custom RV animations and factoids during SEC football match-ups.

C&W Star Chuck Wicks to Perform at RVIA Breakfast

November 4, 2011 by · Comments Off on C&W Star Chuck Wicks to Perform at RVIA Breakfast 

Chuck Wicks

Country music artist Chuck Wicks will perform at “Outlook 2012: Up and Away,” RVIA’s popular all-industry pep rally kicking off the 49th National RV Trade Show on Tuesday morning, Nov. 29, at 7:30 a.m. in Louisville, Ky.

Wicks is a young singer/songwriter whose 2007 debut album “Starting Now” included the fastest climbing debut country single of the year, “Stealing Cinderella.” His other hits include “All I Ever Wanted,” “Hold That Thought,” and “Old School.”

He logs hundreds of miles on the road touring in an RV each year.

According to a news release, Wicks is appearing to officially kick off the partnership between Go RVing and the Great American Country (GAC) television network in 2012. Beginning next spring, Go RVing ads will appear on GAC. In addition, there will be a co-sponsored sweepstakes to win an RV trip to the Country Music Association (CMA) Music Festival in Nashville June 7 – 10. Custom TV vignettes, and online concert and travel guides for country music fans will support the promotion.

“We are excited to have Chuck Wicks with us to entertain the crowd at Outlook 2012,” said James Ashurst,  vice president of public relations and advertising for the Recreation Vehicle Industry Association (RVIA). “He is an energetic, compelling artist who will help us celebrate the strong connection between country music and RVing.”

Hosted by RVIA Chairman of the Board Gregg Fore, “Outlook 2012: Up & Away” will also feature “What’s Up!” with RVIA President Richard Coon’s providing his thoughts on key RV industry issues and detailing how RVIA is working to help the industry soar.

In “Away We Go!,” Go RVing Co-Chairs Bob Olson and Tom Stinnett will team with RVIA Public Relations Committee Chairman B.J. Thompson and Ashurst for a for a joint multimedia presentation recounting 2011 accomplishments in the advertising and public relations arenas and reviewing new approaches for the upcoming year.

The program culminates with Stan Richards, founder and creative principal of the Richards Group, unveiling the agency’s new Go RVing “AWAY” national advertising campaign and sharing marketing insights drawn from his long career as one of the advertising industry’s respected leaders.

As always, surprises and special guests will be part of the show lineup, including Rutledge Wood, SPEED Network racing analyst and co-host of History’s Top Gear. As passionate fan of racing and RVing, he will share tales from the track and the road.

The “Outlook 2012: Up & Away” program and breakfast are free for attendees on a first-come, first-serve basis. All National RV Trade Show attendees are welcome, and no reservations are necessary. Show badge registration will be available in the South Wing Lobby C Entrance prior to the event.

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