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Pelland Clients Get CONY Marketing Awards

November 21, 2014 by · Comments Off on Pelland Clients Get CONY Marketing Awards 

Two Pelland Advertising clients took top marketing awards at the 51st Annual Campground Owners of New York (CONY) Exposition for the Outdoor Hospitality Industry, held at the Turning Stone Resort in Verona, N.Y. According to an announcement from Pelland Advertising, at the annual banquet on Saturday evening, Nov. 8, Brook n Wood Campground was honored with the Best Website marketing award, and Copake Kampgrounds of America (KOA) was honored with the Best Brochure marketing award. Both campgrounds are located in New York’s Hudson River Valley, and the owners consider themselves not only friendly competitors but very good friends.

Peter Pelland, Pelland Advertising CEO; Joe & Vanessa Leto, Brook n Wood Campground Owners; Mike Papp, CONY Chairman; Don Bennett, CONY President/CEO pose at the CONY awards ceremony.

Peter Pelland, Pelland Advertising CEO; Gary and Cathy Reinard, Copake KOA Owners; Mike Papp, CONY Chairman; Don Bennett, CONY President/CEO pose at the CONY awards ceremony.

Copake KOA owners Gary & Cathy Reinard are veterans of the campground industry and have just completed their fifth season at their park. According to Cathy, “We purchased a diamond in the rough, and spent the next five years shaping and polishing every facet of the park. In 2014, we were sufficiently satisfied with the results of our labor to hire a professional photographer and to produce a full-color brochure that will showcase our park at the upcoming camping shows.”

A companion rack card was produced for distribution throughout the KOA network of parks. She continued, “We are anxious to see the impact our new marketing materials will have upon business. In the meantime, the affirmation that we have received at the CONY convention has been really encouraging and satisfying.”

Peter Pelland, Pelland Advertising CEO; Joe & Vanessa Leto, Brook n Wood Campground Owners; Mike Papp, CONY Chairman; Don Bennett, CONY President/CEO, pause for a picture at the CONY awards ceremony.

Peter Pelland, Pelland Advertising CEO; Joe & Vanessa Leto, Brook n Wood Campground Owners; Mike Papp, CONY Chairman; Don Bennett, CONY President/CEO, pause for a picture at the CONY awards ceremony.

Brook n Wood Campground owners Joe and Vanessa Leto purchased their park in 2004 and soon had the opportunity to meet and welcome their new peers from a few miles down the road, since Joe was serving as a CONY regional director at that time. According to Vanessa, “We bought our park as the culmination of a dream where we could work together and build something for the future to hand down.”

With respect to the Reinards, she continued, “We are all actively involved in our communities. We have children in the same age bracket, turning into young adults with their own dreams and struggles. We share similar philosophies, and feel that the entire industry is elevated as we improve our parks.”

The parks have a practice of providing mutual referrals, though each park is unique and targets slightly different niche markets. As Vanessa Leto said, “We like each other and wish each other all the best in life.” Carrying that level of mutual commitment one step further, Gary Reinard is currently CONY’s region 12 director and Joe Leto is the alternate director. It is no surprise that they were each honored for their professional accomplishments.

According to Pelland Advertising CEO Peter Pelland, who was called up to join the winners during their award presentations, “We are pleased to be of service to the owners of these two fine parks and really appreciate the fact that Pelland Advertising is a key component that they share in common,” recalling how last year’s Best Website marketing award winner was Copake KOA – this year’s Best Brochure award winner. He continued, “We are thrilled to see Brook n Wood Campground and Copake KOA so deservedly recognized.”

Copake KOA’s Ride Raises $5,000 for Charity

September 16, 2013 by · Comments Off on Copake KOA’s Ride Raises $5,000 for Charity 

Riders gather prior to this year’s fundraiser organized by the Copake KOA.

Motorcycle riders throughout the Northeast began their charity poker run at Copake KOA for Third Annual Copake, N.Y. KOA Fall Poker Run.

The event was a fundraiser to benefit KOA Care Camps for children with cancer. KOA Care Camps is a network of 44 specialized summer camps throughout North America that provide a safe, quality summer camp experience for children undergoing treatment for cancer.

The Poker Run was extremely successful and allowed the Campground to meet their total season goal of $5,000 raised for the charity, according to a news release.

Copake KOA extended thanks to Ronnie’s Harley Davidson – Pittsfield, Mass., Freihofer Independent (Jim Troeger), Copake Lake Realty and The Copake Country Club. Also a super special thanks to all of the riders for helping support a great cause!

For information on Next Year’s Run on Sept. 15 email camp@copakekoa.com or call the Copake KOA Campground at (518) 329-2811 and ask for Cathy Reinard.

For camping reservations visit www.koa.com/camp/Copake.

 

Copake, N.Y., KOA Hosts Heartland RV Rally

September 17, 2012 by · Comments Off on Copake, N.Y., KOA Hosts Heartland RV Rally 

First Heartland RV Rally at Copake KOA.

The Heartland Owners Club will hold its first Northeast region rally Sept. 28 to Oct. 1 at the Copake, N.Y., Kampgrounds of America Inc. (KOA) campground.

The club comprises owners of RVs made by Heartland RV who live in Delaware, New Jersey, New York, Maryland or Pennsylvania.

“We would like to extend our deepest gratitude to (campground owners) Gary and Cathy Reinard for all their assistance with this event. Their KOA is a first-rate facility and their belief in customer service is unmatched in my experience,” Deb Bylinski, Northeast region director, stated in a news release.

In addition to the Heartland Owners Club, Jim Beletti, president of Heartland Owners Club and director of owners’ interests for Heartland, maintains the Heartland Owners Forum. The forum is an online community of product owners where organized conversation and 24-hour assistance can be obtained on almost every topic related to Heartland RV and the RVing lifestyle. The Heartland Owners Forum is at www.heartlandowners.org.

For more information about Heartland RV visit www.heartlandrvs.com to see their full line of travel trailers, fifth-wheels and extended stay RVs.

 

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