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ASV is Emerging as Major Motorhome Player

May 20, 2013 by · Comments Off on ASV is Emerging as Major Motorhome Player 

In the wake of its announced acquisition of Navistar Inc.’s RV operations, Allied Specialty Vehicles (ASV) has begun assembling the pieces for its emergence as a major player in the motorhome segment, RVBUSINESS.COM reported.

Faced with a raft of organizational and engineering challenges, ASV has mapped out a strategy that will consolidate the building of four high-profile motorhome brands at its campus in Decatur, Ind., while also realigning its corporate structure.

“We will be manufacturing four very iconic motorhome brands – Fleetwood, Monaco, Holiday Rambler and American Coach – all with strong recognition in the marketplace, a loyal customer base and tremendous dealer networks,” noted John Draheim, president and CEO of Fleetwood RV Inc., a division of Orlando, Fla.-based ASV.

As part of the buyout, ASV purchased all of the equity interests of Navistar RV, including manufacturing operations for Navistar’s R-Vision and Holiday Rambler towable units in Harrisburg, Ore., and Navistar’s Monaco and Holiday Rambler brand motorized RVs in Wakarusa, Ind. ASV, which is owned by private equity firm American Industry Partners, has also entered into a multiyear leasing agreement for Navistar RV’s Elkhart, Ind., plant, a former Roadmaster chassis facility that houses towable operations. The sale does not include Bison Coach, Navistar’s horse trailer manufacturing business.

“Towable operations will not be impacted,” said Draheim. “The Roadmaster chassis is currently being assembled in an out-building in Wakarusa. We haven’t made a decision if we will continue to build chassis.”

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Holiday Rambler RV Club Convenes in Indiana

May 6, 2009 by · Comments Off on Holiday Rambler RV Club Convenes in Indiana 

The owners of about 190 Holiday Rambler diesel pusher motorhomes manufactured by Monaco Coach Corp. — members of the Ramblin’ Pushers chapter of the national Holiday Rambler RV Club — are gathered this week at the Elkhart County Fairgrounds in Goshen, Ind. 

“We don’t call it a rally,” said chapter President Dick Reidenbach of Indianapolis. “We call it a maintenance session and we will have almost 100 technical sessions over the course of the week.” 

“The mission of our chapter is to help educate members on the operation and repair of Holiday Rambler diesel pushers,” Reidenbach said. 

Roundtable discussions were conducted Monday night among owners of the various Holiday Rambler brands. “One of the greatest sources of information for resolving problems with a motorhome are people who own the same coaches that you do,” Reidenbach said. 

All this as Monaco Coach Corp., Coburg, Ore., which filed for chapter 11 bankruptcy in March, awaits finalization of a $52 million deal in bankruptcy court through which most of Monaco’s assets are to be sold to Chicago-area based for Navistar International Corp. 

Pat Carroll, Monaco Coach Corp. vice president of product development, was in attendance at the Elkhart rally as was Veurink’s RV Center, Grand Rapid, Mich., the oldest Holiday Rambler dealership in the country. 

“Pat Carroll told us that it’s been a long six months, but that there is light at the end of the tunnel and that Monaco is definitely on the uptick,” said Reidenbach, who three weeks ago bought a Holiday Rambler Navigator for cash from Lazydays RV SuperCenter in Seffner, Fla., was pleased with the turnout. 

“I felt like Monaco is big enough and that the Navistar thing is down the road far enough so that something good is going to happen,” Reidenbach said. 

Although turnout for the gathering is about 10% less than it was last year, Reidenbach said those attending are in good spirits. “Honestly, the mood here is pretty upbeat,” he said. 

And he is equally pleased that the club was able to draw nearly 400 people to Elkhart. 

“We are absolutely delighted with the attendance, given the condition of the RV industry,” said the Eli Lilly Co. retiree. “We feel like it’s a big success.”

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