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Former Daytona Exec Joins Morgan RV resorts

January 19, 2011 by · Comments Off on Former Daytona Exec Joins Morgan RV resorts 

Robin Braig

It took all of three months of retirement for Robin Braig to grow restless.

Braig, who spent the last eight years serving as president of Daytona International Speedway (DIS), recently joined Morgan RV Resorts as sales and marketing manager for the Florida Region, Auto Racing News reported.

Morgan RV Resorts is a chain of privately owned RV park corporation with over 40 RV resorts including NASCAR designated resorts.

While Braig’s thoughts are sure to be in Daytona on Feb. 20, his new position will deliver no less fun and exhilaration.

“It will be a different version of all that craziness. Morgan RV Resorts are open every day, seven days a week, 24 hours a day. There is plenty of excitement at those RV resorts to keep my attention. It’s like working with 50 race tracks around the country,” said Braig.

Before reaching the pinnacle of success in the motorsports management field, Braig started his career on the lowest rung one can imagine in the sports world: making cotton candy, driving the team bus and washing uniforms for the Los Angeles Dodgers’ Class A Team in Vero Beach. But Braig quickly advanced serving first as head of promotions for the Golden State Warriors and then, as Anheuser-Busch’s Sports Marketing Department head. After 16 years with Anheuser-Busch, Braig made the jump to NASCAR, managing Phoenix International Raceway for three years before taking helm of the most coveted motorsports facility management job in NASCAR.

At first glance, it might seem peculiar that the RV business would appeal to Braig. His business contacts are deep and his experience vast and so, he could have selected from a number of new, challenging ventures. However, as a lifelong camper and lover of the outdoors, when Braig decided that retirement was not for him, Morgan RV Resorts immediately came to mind.

Recalling memories of family camping trips with his parents and sisters in a converted school bus borrowed from his Uncle Brownie, Braig fondly remembered driving from Ohio to California thinking that they were “the bomb” as they rolled in to Yellowstone and Black Hills. “It was a blast at each destination with campfires and hikes and meeting new people. That stuck with me,” said Braig.

Braig had interacted with Bob Moser, president of Morgan RV Resorts, on the licensing deal that formed NASCAR RV Resorts. Admiring Moser’s energy and creative business instincts, Braig put on a courtship of sorts to Moser because in his words, “the squeaky wheel gets the oil.” Moser, after severally phone calls and even flowers, decided to give Braig a chance.

Characterizing it as “a wild ride already,” Braig is confident that the skill he most regularly employed while working as President of DIS that will bring the most value to his new role is guest services.

“There is no difference between race guests rolling in to The Daytona 500 or a Morgan RV Resort. We ask a fair price to experience our resorts and we have to deliver. From the first person our guests meet at check-in to the pool attendant to the activities director, we all have to be in sync,” explained Braig.

His goal, he continued, “is to make sure that our people always have the right answer for our guests, and if they don’t, they will be expected to get the right answer.”

After leaving Daytona, Braig set sail for the Florida Keys where he now lives in Key Largo with his rescue dog Schrader (who is named after race car driver Kenny Schrader).

About NASCAR RV Resorts

Featuring live satellite coverage of NASCAR race events on oversized jumbo screens, a tailgating atmosphere and family-friendly activities, NASCAR RV Resorts delivers an at-the-track experience for race fans of all ages. Guests will enjoy unique pre and post-race coverage, race day BBQ’s, special events such as driver appearances, and contests to win NASCAR officially licensed prizes and merchandise.

Nashville to You Tour to Visit 45 Morgan Resorts

May 25, 2010 by · Comments Off on Nashville to You Tour to Visit 45 Morgan Resorts 

Morgan RV Resorts announced today (May 25) that it will be hosting the 2010 Nashville To You Campground Tour at many of its 45 resorts throughout this summer and fall beginning with multiple performances during Memorial Day weekend at Morgan’s Indiana Beach RV Resort and amusement park in Monticello, Ind.

Many of the host resorts on the tour will mix the live country music performances with their new NASCAR-themed activities, which include live broadcasts of NASCAR races that feature exclusive broadcast content available only at their NASCAR RV Resorts, according to a news release.

The N2U Campground Tour is produced by Nashville, Tenn-based Nashville To You and features several of Music Row’s hottest emerging artists, including Columbia Records’ Jordyn Shellhart, N2U Artist Emma Jacob, Kate and Kacey and JB Rocket of Country Music Television’s “Can You Duet” fame and Dan Evans from Season 5 of the reality TV hit series “The Biggest Loser.” Other artists will join the tour throughout the summer.

“Providing live country music performances for many of our 4 million guests this summer will add to the quality of the camping experience they have come to expect at our resorts,” said Robert J. Moser, owner and CEO of Morgan RV Resorts.  “Our guests have always enjoyed the multiple amenities that our resorts provide like golf, fishing and swimming and now they’ll cap off their days with the great live family entertainment that this tour will provide.”

“We are grateful to Morgan RV Resorts for their support in opening their campgrounds to us and allowing our emerging artists access to hundreds of thousands of their campers,” said Rick Barker, president of Nashville to You. “Performing live is critical to the development of a new artist, not just for the development of their performance skills, but for the development of their fan base as well. We are doing multiple performances over a weekend and that means increasing the playing time and the opportunities to build a connection between the artists and the fans.”

The concept and execution of the Tour is a result of the collaboration between Barker and Kurt Hunt, a former marketing director for RV industry leader Camping World. Hunt is a recent addition to the Nashville To You team and will direct the marketing and sponsorship programs for the Campground Tour and other Nashville To You artists and properties.

In addition, the 2010 N2U Campground Tour will make stops at racetracks hosting NASCAR events throughout the racing season including weekend dates at Road America, Chicagoland, Dover and Miami Homestead race tracks.

A complete schedule for the 2010 Country Campground Tour will be released soon.

NASCAR Goal: 500 Branded U.S. Campgrounds

December 18, 2009 by · Comments Off on NASCAR Goal: 500 Branded U.S. Campgrounds 

NASCAR RV ResortsNASCAR plans to roll out up to 500 branded campgrounds in the United States in a move to build consumer loyalty to the U.S. auto racing circuit and attract a new generation of fans.

The sports organization, known for its three stock car and pickup truck racing series, said today (Dec. 18) it is teaming with Morgan RV Resorts and real estate investor and developer Silver Companies to open 13 locations this spring. The goal is to expand over the next decade, according to Reuters.

“The NASCAR fan is an avid camper. Some numbers have put it over 60% are RVers. It’s a perfect fit,” Robert Moser, CEO of NASCAR RV Resorts and co-owner of Morgan RV Resorts, said in a telephone interview. “When you drive through our properties, you see that there’s avid NASCAR fans.Morgan RV Resorts logo

“It’s going to be a lot bigger for NASCAR than everybody’s thinking right now,” he added, saying the new facilities would introduce the sport to millions of consumers. “NASCAR and camping, you can’t get more American than that.”

Morgan RV Resorts, the largest private owner and operator of recreational vehicle facilities in the country, also sees this as a way to stand out in the $5 billion campground industry, he said. About 30 million Americans go camping every year, according to the National Association of RV Parks and Campgrounds (ARVC).

Terms of the deal were not disclosed, but it is a licensing agreement under which the National Association for Stock Car Auto Racing would get a royalty.

NASCAR, with an estimated 75 million fans, is one of the most popular U.S. sports, but it has been hurt by the recession as consumers cut back on attending races and companies reduce their sponsorship spending with race teams.

The RV sector also has felt the pain as U.S. motorhome makers saw demand for their vehicles evaporate as a result of the weak economy and related credit crunch. Still, Winnebago Industries Inc said on Thursday that demand for its biggest motorhomes showed signs of life.

While some tracks that host NASCAR races own adjacent campgrounds, the plan is to roll out the NASCAR RV Resorts further away from racing facilities in order to bring the racing experience to campers not at or near the tracks.

NASCAR, citing data from Simmons National Consumer Survey and Scarborough Research, sees opportunity as its fans are twice as likely to stay at campgrounds and twice as likely to own a motor home.

“In a sense, NASCAR has been in the camping business for more than 60 years,” said Blake Davidson, NASCAR’s managing director of licensed products. “The infield of any NASCAR Sprint Cup track demonstrates NASCAR fans’ strong association with camping and RV ownership.”

Before the 2009 racing season, NASCAR signed Camping World as the title sponsor for its truck racing series and officials said they would explore ways to leverage that relationship at the new campgrounds.

The branded venues will offer campers live NASCAR races shown on giant screens through DirecTV, tailgate parties, race weekend content available only at the campgrounds such as driver meetings, and NASCAR-themed activities, games and merchandise.

Morgan RV owns about 45 campgrounds, but the NASCAR campgrounds will be rolled out at non-Morgan facilities as well, Moser said. The plan is to rebrand existing campgrounds as well as build new ones.

Morgan Partner in New ‘NASCAR RV Resorts’

December 18, 2009 by · Comments Off on Morgan Partner in New ‘NASCAR RV Resorts’ 

NASCAR RV ResortsNASCAR, Morgan RV Resorts and Silver Companies have announced a license to create “NASCAR RV Resorts,” a new branded concept to bring the sights, sounds and thrills of NASCAR to family camping locations across the country.

The first 13 locations include sites in eight different states and future expansion goals are for hundreds of additional locations in the next 10 years, according to a news release.

Beginning in the spring, the first NASCAR RV Resorts will come online and incorporate a full NASCAR experience for campers, including live NASCAR races shown on giant screens. These locations are: Stonebridge Park in Maggie Valley, N.C.; NASCAR RV Resort of Mays Landing, N.J..; Indian Creek RV Resort in Geneva-on-the-Lake, Ohio; Westward Ho Campground in North Kettle Moraine, Wisc.; Adirondack Gateway RV Resort in Saratoga Springs, N.Y.; Indiana Beach Campground in Monticello, Ind.; Wild Acres in Old Orchard Beach, Maine; Virginia Park RV Resort in Old Orchard Beach, Maine; Wagon Wheel in Old Orchard Beach, Maine; Megunticook Campground by the Sea in Rockport, Maine; Camden Hills RV Resort in Rockport, Maine, Endless Caverns and RV Resort, New Market, Va.; and Blueberry Hills RV Resort in Bushnell, Fla.

These locations will be rebranded and include activities providing the camper a full NASCAR experience away from the track such as tailgate events, televised race coverage on jumbo screens through NASCAR Media Group and DirecTV, including exclusive content from the race weekend only available at a NASCAR RV Resort. Additionally, campers will enjoy games, activities and retail opportunities with NASCAR themes every weekend, all season long.

“In a sense, NASCAR has been in the camping business for more than 60 years with NASCAR events representing some of the country’s largest campgrounds 38 weeks out of the year. The infield of any NASCAR Sprint Cup track demonstrates NASCAR fans’ strong association with camping and RV ownership,” said Blake Davidson, managing director, licensed products for NASCAR. “That passion extends beyond the track and this partnership bringing our sport to these locations through a NASCAR RV Resort is a natural connection with our fan base.”

The creation of NASCAR RV Resorts further solidifies NASCAR’s position with the camping industry. Prior to the 2009 season, Camping World was named the title sponsor for the sports truck series as well as the top weekly developmental series.

“There are tremendous synergies between what Camping World does today and the NASCAR RV Resorts and we are looking forward to bringing our partners together to maximize the benefits for the NASCAR fans,” said Davidson.

Race fans and their families and friends as well as non-racing families and friends will benefit as well with clean, safe, family friendly parks in some of the best locations in America.

“This is great news for RV Park owners and developers around the country. These new RV/Entertainment Centers will give the owner/developer the ability to convert or build their RV Park or site into a unique, one of a kind recreation and entertainment venue that fans and families alike will find exciting.” said Robert J. Moser, president and CEO of NASCAR RV Resorts. “There is no better combination of two more American sports/lifestyles/pastimes then NASCAR and camping.”

About NASCAR

The National Association for Stock Car Auto Racing, Inc. (NASCAR) is the sanctioning body for one of North America’s premier sports. NASCAR is the No.. 1 spectator sport – holding 17 of the top 20 highest attended sporting events in the U.S. and is the No. 2 rated regular season sport on television. NASCAR races are broadcast in more than 150 countries and 20 languages. NASCAR fans are the most brand loyal in all of sports, and as a result more Fortune 500 companies participate in NASCAR than any other sport.

NASCAR consists of three national series (the NASCAR Sprint Cup Series, NASCAR Nationwide Series and NASCAR Camping World Truck Series,) four regional series, and one local grassroots series, as well as two international series. Also, part of NASCAR is Grand-Am Road Racing, known for its competition on road courses with multiple classes of cars. NASCAR sanctions more than 1,200 races at 100 tracks in more than 30 U.S states, Canada and Mexico.. Based in Daytona Beach (Fla.), NASCAR has offices in New York, Los Angeles, Charlotte (N.C.), Concord (N.C.), Bentonville (Ark.), Mexico City and Toronto.

About Morgan RV resorts

Morgan RV Resorts is the largest private owner and operator of RV parks in the U.S. Family owned and operated, the company provides quality, unique, affordable vacation accommodations in some of the country’s most beautiful and family-friendly destinations.

About Silver Companies

Established in 1941, Silver Companies is a diversified real estate investment and development company. Silver Companies and private real estate investment funds that are organized and managed by the company are involved in the ownership and development of commercial, office, retail, hotel, residential and apartment properties.

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