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Park Models Make Waves at ‘12 Louisville Show

December 19, 2012 by · Comments Off on Park Models Make Waves at ‘12 Louisville Show 

Skyline Corp.’s Shore Park on display at the 50th Annual National RV Trade Show in Louisville, Ky.

A perceptible change was afoot Nov. 27-29 at the Recreation Vehicle Industry Association’s (RVIA) 50th Annual National RV Trade Show at the Kentucky Exposition Center in Louisville, Ky.: The prevalence of park models set up among the sprawling 730,000 square feet of traditional motorized and towable RV’s.

Not since the mid-1990s when they parted company with RVIA had the park trailer manufacturers been such a serious factor as Louisville Show exhibitors. Now that their Georgia-based Recreational Park Trailer Industry Association (RPTIA) has been shelved and they’ve been welcomed back as RVIA members along with the rest of the U.S. recreational vehicle industry, a total of 10 park trailer builders were displaying 2013 product at the Kentucky Exposition Center (KEC).

The exhibitors were Skyline Corp., Forest River’s Park Model Division, Athens Park Homes/Champion, Breckenridge, Chariot Eagle, DNA Enterprises (Canterbury), Dutch Park Homes, Fairmont Homes, Kropf Industries Inc. and Woodland Park.

“The feeling was very positive. It goes to the whole notion they are part of the overall RVIA family again,” said Matt Wald, the RVIA’s recreational park trailer executive director. “Both psychologically and from the traffic flow, they felt it was a good deal for them.”

RVIA created a new membership category in July for park trailer builders, and, by year’s end, 18 manufacturers representing about 95% of annual park trailer production had joined the Reston, Va.-based trade association, with two other applications pending at press time. “We had anticipated having 15 members,” said Wald. “We have exceeded our expectations. Everybody is happy about that.”

All but two of the new members were affiliated with RPTIA, which still exists in name only. “A couple of OEMs are still not in the RVIA family, but we would love to have them aboard,” said Wald, noting that there’s a new page on the association’s www.rvia.org website pertaining to park trailers with a link to annual shipment figures and other information. “Some are waiting to see if this ‘marriage’ works before investing in it. We think it is a value proposition they can’t stay away from.”

Skyline’s display was as prominent as any at the 2012 Louisville Show. In fact, Skyline, headquartered in Elkhart, Ind., has opted to resume park model production at its manufactured housing plants in Wisconsin and Oregon based on the dealer response to its Louisville Show park model exhibit, reports Mike Scheid, division general manager of Skyline’s Leola, Pa., plant.

Skyline showed a Shore Park-brand unit built in a manufactured housing plant and using a host of manufactured housing componentry like residential-style drywall, said Scheid, adding that his plant picked up eight to 10 new dealers at Louisville and business looks to be up 25% to 35% again this year. Skyline’s Canadian business also is growing.

The Elkhart-based Forest River Park Model Division showed three new park model floorplans at Louisville. Even though the company’s display was in “an obscure corner of the northwest wing,” dealers came to buy. “Our product changes were well received,” reports account representative Gary Duncan. “Dealers came with a purpose.”

Forest River has targeted its marketing toward campgrounds, a hospitality arena that Wald calls “one of the hottest growth areas” for park models because of the fact that so many campgrounds are buying and leasing these units – many of them with rustic aesthetics — to first-time campers and others without RVs in what amounts to a burgeoning “cabin” style of accommodation.

 

GE’s Louisville Show Survey: 2013 Looks Good

December 10, 2012 by · Comments Off on GE’s Louisville Show Survey: 2013 Looks Good 

Kentucky Exposition Center

Four years after the height of the economic downturn, North American RV industry participants believe they’re heading in the right direction, according to results of a survey conducted by GE Capital’s Commercial Distribution Finance (CDF) business unit and reported today by RVBUSINESS.com.

The company surveyed 150 attendees at the Recreation Vehicle Industry Association’s (RVIA) 50th Annual National RV Trade Show in Louisville, Ky.

“I think the biggest thing I take away from this survey is that, as dealers are looking out at 2013, they feel relatively optimistic about their opportunities,” reports Tim Hyland, commercial leader of CDF’s RV group, upon on the release this morning (Dec. 10) of the results of a survey circulated Nov. 26-28 during the Louisville Show.

Results showed:

  • 43% of survey respondents expect sales to increase 5% to 10% in 2013.
  • 27% were most optimistic about consumer demand going into next year.
  • 29%, a similar percentage, listed that same issue — consumer demand – as their biggest business concern followed by qualms over financing solutions and product affordability and availability.

Click here to read the entire story.

RVIA: Rising Shipments/Optimism at RV Show

December 5, 2012 by · Comments Off on RVIA: Rising Shipments/Optimism at RV Show 

The Recreation Vehicle Industry Association’s (RVIA) 50th National RV Trade Show, held Nov. 27-29 at the Kentucky Exposition Center in Louisville, Ky., showcased 2013 product lines, as well as the upbeat outlook and spirit of innovation that has seen the industry recover from the recession with three consecutive years of growth.

“Among exhibitors and attendees there was a real belief that the RV industry is strong and resilient and is well positioned for future success,” RVIA President Richard Coon stated in a news release. “We still have some challenges in the market, but RV shipments are growing because people love RVs — what they represent and what RVs allow them to do.”

The RV industry’s premiere event included 68 manufacturers and 235 suppliers displaying their newest and most innovative products across more than 725,000 square feet of exhibit space. Attendance totaled 7,658, down 6% from 2011. Total buying attendance, representing individual attendees in the RV dealer, accessory store, campground owner, and warehouse distributor categories, was off 9%, declining to 2,978.

While attendance was lower than in previous years, manufacturers reported steady traffic and sales.

“We had an outstanding show that exceeded our expectations,” said Matt Buckman of Navistar RV. “We had steady traffic in our booth, and our sales through the first two days exceeded our three-day sales from last year by 40%.”

“KZ had a good show,” said Andy Baer of KZ Recreational Vehicles. “Dealer traffic was lighter, but the quality was excellent. They were engaged with the product and were here in Louisville to buy.”

“We weren’t sure what to expect at Louisville because we had a big open house,” said Nate Goldenberg of Dutchmen Manufacturing, Inc. “But, we’re 52% ahead of last year’s Louisville show, and 2011 was a record year for us.”

At the National RV Trade Show, RVIA released details of a new shipments projection for 2013, prepared by Richard Curtin of the University of Michigan and RVIA’s Market Information Committee. The RV industry recovery from the economic downturn will continue to build strength in 2013, as shipments are expected to rise to 289,900 — a 4.5% increase over the projected 2012 total of 277,300 units.

The rise in shipments to 277,300 units by year-end 2012 would be a nearly 10% gain (9.9%) over the 2011 total of 252,300 and include double digit gains in conventional travel trailers and type A motorhomes. The expected increase in 2013 would mark four consecutive years of RV market growth.

The 51st National RV Trade Show will take place Dec. 3 -5, 2013 at the Kentucky Exposition Center in Louisville.

 

RV Industry Eyes 50th National Trade Show

November 26, 2012 by · Comments Off on RV Industry Eyes 50th National Trade Show 

Business friendships will be renewed this week when the makers of recreational vehicles and the dealers who sell them gather together in Louisville, Ky.

Bringing them together, along with dozens of suppliers to the industry, will be the 50th Annual National RV Trade Show at the Kentucky Exposition Center. This year’s show will be special because it is the 50th anniversary for the show, The Goshen (Ind.) News reported.

The anniversary recognition will be brief at the show, according to Bill Baker, senior director of communications for the Recreation Vehicle Industry Association (RVIA), the trade group that hosts the show.

“It will be something brief. We want people to get back to the business of selling RVs,” he said.

Leading up to the show the industry is in its fourth straight year of growth, with product shipments through the third quarter up 11% from 2011. Also, the withering recession and its consolidations and bankruptcies have been left behind.

“It will be something brief. We want people to get back to the business of selling RVs,” he said.

On Wednesday afternoon there will be a brief ceremony involving the cutting of a special RV-shaped cake, but other than that, the show will be about selling.

Leading up to the show the industry is in its fourth straight year of growth, with product shipments through the third quarter up 11 percent from 2011. Also, the withering recession and its consolidations and bankruptcies have been left behind.

“We are excited,” said David Boggs, marketing director for KZRV LP in Shipshewana.”We have had a good fall selling season and we want to capitalize on it as the Louisville show.”

KZRV will be showcasing its Sport Trek travel tailer. And there will be hundreds of other RVs made in LaGrange and Elkhart counties represented.

“Ever since the downturn, the manufacturers have been more innovative,” Boggs said.

He said that innovation is the result of companies working with their customers and dealers and getting feedback on what they want in an RV product.

“The overall feeling is that the industry is doing pretty well heading into Louisville,” Baker said. “The industry is up (about) 10% and there is a lot of good feelings about the market.”

And, the show will go on in Louisville at least through 2015. The RVIA has signed an agreement with the Kentucky Exposition Center to host the show through that year.

This year’s show attendance is expected to be on par with last year’s, according to Baker. And many of those attending know each other.

“It is one event where you have the whole industry come together. you have the dealers, the supplier exhibits, the manufacturing exhibits, the whole industry is together,” Baker said.

What will attendees see at this year’s show? “In general terms, I think you will see the continued technological innovations we have seen over the past decade continue,” Baker said.

 

RVIA Touts Uniqueness of Its National Show

November 21, 2012 by · Comments Off on RVIA Touts Uniqueness of Its National Show 

Backed by four consecutive years of growing shipments and a steady recovery, the Recreation Vehicle Industry Association’s (RVIA) 50th National RV Trade Show is the “one place” where the latest products, manufacturers, suppliers and RV dealers convene, according to a news release.

The show will be held at the Kentucky Exposition Center (KEC) in Louisville, Ky., starting Tuesday (Nov. 27) and runs through Thursday.

“Our 50th annual trade show is a testament to both our industry’s strength, as well as evidence of the enduring appeal of the RV lifestyle,” said RVIA President Richard Coon. “This show brings the industry together in one place where attendees can see the best that our entire industry has to offer, meet with each other, conduct business and develop the relationships that drive the innovation that has kept RVs relevant with the American people for decades.”

The RV industry’s premiere trade event will feature 63 manufacturer and 222 supplier exhibitors displaying the latest RV products across more than 720,000 square feet of exhibit space. More than 8,000 attendees including RV dealers, warehouse distributors, accessory store owners, campground operators and exhibitor personnel are expected to be on hand for the show.

Outlook Breakfast Opens 50th Louisville Show

October 19, 2012 by · Comments Off on Outlook Breakfast Opens 50th Louisville Show 

Breakfast kicks off national RV show in Louisville, Ky.

“Outlook 2013 : A Golden Opportunity” will kick off the Recreation Vehicle Industry Association’s (RVIA) 50th National RV Trade Show on Tuesday, Nov. 27, with an informative, entertaining program that honors the rich heritage of the industry’s premiere trade event while also emphasizing the fundamental opportunity found an a new RV, a new show and a new year, the RVIA announced.

The free event will begin at 7:30 a.m. with a complimentary sit-down breakfast in the Kentucky Exposition Center’s (KEC) South Wing Mezzanine Ballroom. As one of the industry’s most anticipated annual events, an enthusiastic crowd of more than 1,000 is expected to be on hand at Outlook 2013, and attendees are urged to arrive early as lines form before the doors officially open.

Hosted by RVIA Chairman of the Board Doug Gaeddert, “Outlook 2013: A Golden Opportunity” will feature “Time to Shine” with RVIA President Richard Coon’s thoughts on the future direction of the RV industry.

In “Mining Media Gold” Go RVing Co-Chairmen Bob Olson and Tom Stinnett will team with RVIA Public Relations Committee Chairman B.J. Thompson and RVIA Vice President of Public Relations and Advertising James Ashurst to showcase high-impact advertising and public relations achievements in 2012 and preview what’s ahead for 2013.

RVIA will also welcome business expert Larry Winget to the Outlook lineup. Winget is a five-time New York Times/Wall Street Journal best-selling author whose books offer solid, common sense advice for improving your business and finances. With his direct, irreverent, dead-on approach, he is also a popular and frequent guest on Fox News, Fox Business, CNBC and MSNBC.

The “Outlook 2013: A Golden Opportunity” program and breakfast are free for attendees on a first-come, first-serve basis. All National RV Trade Show attendees are welcome, and no reservations are necessary. Show badge registration will be available in the South Wing Lobby C Entrance prior to the event.

 

 

RVIA Assigns Spaces for 50th National Show

July 25, 2012 by · Comments Off on RVIA Assigns Spaces for 50th National Show 

Fifty-nine manufacturers and 192 suppliers were assigned display space totaling 706,503 square feet for the 50th Annual National RV Trade Show during the annual space drawing held July 20 at Recreation Vehicle Industry Association (RVIA) headquarters in Reston, Va.

Exhibit space assignment was completed by using a lottery system established by RVIA’s National Show Committee and approved by the board of directors, the RVIA reported.

The National RV Trade Show is scheduled for Nov. 27 – 29 at the Kentucky Exposition Center in Louisville, Ky.

Limited exhibit space is still available for the show. For manufacturer space, contact Mike Hutya, vice president of Meetings and Shows at (800) 336-0154 (ext. 332). For supplier space, contact Kelly Smith at ext. 365 at the same phone number.

RV Shows Rank High in 2011 Trade Show Survey

May 3, 2012 by · Comments Off on RV Shows Rank High in 2011 Trade Show Survey 

Several RV shows landed top 20 spots in a 2011 listing of 250 Top Trade Shows compiled by the Tarsus Group’s Trade Show News Network (TSNN), according to a news release.

The Florida RV SuperShow ranked No. 14, the Recreation Vehicle Industry Association’s (RVIA) National RV Trade Show in Louisville, Ky., was ranked No. 17 and the Pennsylvania RV and Camping Association’s Hershey Show in Pennsylvania was ranked No. 20.

CONEXPO-CON/AGG, held every three years in Las Vegas, Nev., topped the list. It showcases the construction industry’s latest equipment, technologies, products and services. It covers 2.4 million square feet.

The Florida show covered 771,000 square feet, the RVIA show 730,000 square feet and the Hershey Show 690,000 square feet.

Culled from show management and data supplied to TSNN, the list represents the top 250 trade shows held last year in the U.S. ranked by net square footage. The full list can be found at http://www.tsnn.com/datasite-us.

 

RVIA Corrects Louisville Show Number

January 17, 2012 by · Comments Off on RVIA Corrects Louisville Show Number 

Kentucky Exposition Center

The Recreation Vehicle Industry Association (RVIA) today (Jan. 17) revised a dealership attendancenumber from its National RV Trade Show held last year in Louisville, Ky.

The RVIA release follows:

“After completing our attendance audit for the 2011 National RV Trade Show, an error by the registration company in reporting RV dealership counts was identified and has now been corrected. The actual number of RV dealerships in attendance was 1,017, not the 1,641 reported onsite. The reporting error was limited to RV dealership company counts, and did not impact individual attendee counts or overall show attendance. A total of 8,159 people attended the 2011 National RV Trade Show, a decrease of 6.2% from the 8,696 that attended the 2010 event.

RVIA regrets the error. Controls have been adopted to ensure this sort of error does not occur again.”

The error led RVIA to initially report that the number of dealerships represented at the show was up 26.8% from a year earlier.

Click here to read the story posted on www.woodallscm.com where the incorrect information first appeared.

Louisville Show Generates Positive RV Media Coverage

December 9, 2011 by · Comments Off on Louisville Show Generates Positive RV Media Coverage 

The 2011 National RV Trade Show attracted local and national media, which published positive stories about the RV industry and its continuing recovery from the Great Recession, the Recreation Vehicle Industry Association (RVIA) reported in a news release.

The Associated Press reported that the RV industry was recovering despite “consumers made jittery by stubbornly high unemployment, sagging home values and a volatile stock market.”

“A lot of tough decisions were made by everybody in that room in order to be here today,” Winnebago chairman Bob Olson told AP after RVIA’s Outlook breakfast. “You didn’t find anybody in the RV industry getting a bailout. We did it the old-fashioned way, with some pretty tough decisions.”

AP reported that RV manufacturers and suppliers now employ about 375,000 people, up approximately 50 percent since November 2008.

The story was published in newspapers nationwide, including New York, Washington, D.C., Chicago, Miami, Atlanta, Kansas City, and more than 100 publications around the country.

The RV show also received coverage from three Louisville TV news stations. Crews from the FOX, ABC and CBS affiliates broadcasted stories from the Kentucky Exposition Center. WHAS, the ABC affiliate, did two live segments — one from inside a luxury motorhome, and the other from inside a 5th wheel — and taped a segment featuring an innovative travel trailer.

In addition, National Public Radio interviewed U.S. Secretary of the Interior Ken Salazar during his tour of the show floor after his remarks at the Outlook breakfast.

The strong media coverage shined a positive spotlight on the RV industry and the innovative products on display in Louisville.

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