Navistar Sniffing Out Buyer for RV Operations

February 14, 2013 by · Comments Off on Navistar Sniffing Out Buyer for RV Operations 

Navistar International Corp. officials said Wednesday (Feb. 14) they are looking into selling the company’s Navistar RV unit based in Wakarusa, Ind.

According to a report by WSBT-TV, South Bend, Navistar is in the preliminary stages of its effort to possibly sell the company. In a statement, Navistar representative Steve Schrier said:

“Navistar is conducting a comprehensive review of all of our non-core businesses — including our Navistar RV business — to evaluate their potential to drive long-term profitability and significantly improve our return on invested capital (ROIC).

“As a result of our ROIC analysis, Navistar is listening to offers for the sale of its RV business and the sale of the business is a possibility. However, we are still early on in that process and not accepted any offers at this time.”

Schrier added that Navistar is not in a position where it has to sell the RV portion of the company.

“We have a credible turnaround plan for the RV business under way and sufficient cash to continue funding operations, so we have the option to reject any offers that don’t have value,” Schrier told WSBT, emphasizing the company was not cash-strapped.

The company laid off 29 temporary workers in September. At that time, Schrier said that there were no plans to lay off any of the 500 permanent employees who work at the Wakarusa motorized manufacturing facility.

In 2008, Monaco Coach Corp. laid off nearly 1,500 people and filed for bankruptcy. Then Navistar bought Monaco Coach in 2009. When Navistar acquired Monaco, there were only 20 employees left.

In August 2011, Monaco decided to consolidate its Oregon factory with the factory in Wakarusa. That brought about 400 new jobs to Elkhart County. There are currently about 600 workers between the Elkhart and Wakarusa plants.

Monaco RV is Changing Name to ‘Navistar RV’

August 7, 2012 by · Comments Off on Monaco RV is Changing Name to ‘Navistar RV’ 

Editor’s Note: In a move that had been whispered around the industry for several weeks ever since Navistar International Corp. executives told consumers at a rally held by their Monaco RV LLC motorhome-building division, Navistar’s management announced in the following letter to dealers on Monday (Aug. 6) that the company is changing Monaco RV’s name to Navistar RV, reported. Here, in its entirety, is that dealer letter signed by Navistar’s Mike Snell, senior vice president for sales and customer service:

Dear Monaco RV Dealer,

I am happy to inform you that effective Aug. 6, Monaco RV will be re-named Navistar RV. With Navistar technology, personnel and design now integrated with Monaco RV, it is the natural next step in Navistar’s commitment to the RV business. The Monaco, Holiday Rambler and R-Vision brands will remain distinct and intact under the Navistar RV business.

We did not reach the decision to change our name lightly. We investigated and pursued this name change with strong stakeholder involvement at the forefront of our effort. We worked with all of our key stakeholders, including dealers, customers, and employees, to assess this opportunity. Of note, our dealers provided the input and direction that supported and accelerated our name change efforts. We listened to your comments and are excited to share with you this announcement.

The Navistar RV name demonstrates Navistar’s clear commitment to the RV business. And under the new Navistar RV name, we are better able to separate and build strong, distinct, and valued Monaco and Holiday Rambler product brands.

Since the acquisition in 2009, we have streamlined our motorized operations in one plant and appointed a new executive management team. And Navistar has brought a wealth of vehicle development and design experience to the Monaco, Holiday Rambler and R-Vision brands. You’ll see the benefits of this marriage embodied in the 2013 product lineup. As Dan Ustian, CEO, Navistar, states in our press release, “When a customer buys a Navistar RV, they know they’re getting Navistar products with proven components, many of which are used in our other vehicles— vehicles that move American goods, help keep troops safe, and ensure the safe transportation of schoolchildren.”

Navistar RV products will continue to be built with Navistar’s technology and design DNA. We have integrated the design, development, testing and validation of our recreational vehicles with Navistar’s commercial truck and bus product development organization, delivering vehicle engineering expertise unmatched in the RV industry. We maintain our manufacturing operations for R-Vision and Holiday Rambler towable units in Harrisburg, OR and Elkhart, IN, and our Monaco and Holiday Rambler brand motorized production in our integrated manufacturing facility located in Wakarusa, Ind. with powertrain, chassis and body assembly in one dedicated facility.

A press release will be distributed later today, August 6th, announcing our name change to the media and RV trade press.

Thank you for your continued support of Navistar RV and the Monaco, Holiday Rambler, and R-Vision brands and products. If you have any questions about this change, please contact your regional sales manager for more information.

Thank you,

Mike Snell