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July Towable RV Sales Up 21.5%; YTD 13.6%

September 20, 2013 by · Comments Off on July Towable RV Sales Up 21.5%; YTD 13.6% 

Year-over-year retail towable sales gained 21.5% in July, while registrations for the first seven months showed a 13.6% increase. Every towable segment was up for the month while all but folding camping trailers recorded double-digit growth.

According to the latest report from Statistical Surveys Inc. as reported by RVBUSINESS.COM, results showed:

  • Sales for the high-volume travel trailer sector grew 24.2% in July and 15% for the seven months.
  • Fifth-wheel registrations rose 16.8% for the month and 14.1% year-to-date.
  • Folding camping trailer sales were up 4.4% in July, but dipped 2.2% year-to-date.
  • Recreational park trailer sales increased 32% for the month, but were down 9.6% year-to-date.

Thor Industries Inc. was the towable sales leader through the July with a 35.1% market share, followed by Forest River Inc. at 22.6% and Jayco Inc. with an 11.4% share.

By segment, Thor was No. 1 in travel trailer sales with a 32.4% share for the first seven months, ahead of Forest River (22.9%) and Jayco (13.2%). Thor held a commanding lead in fifth-wheel sales, capturing a 49.5% market share, while Forest River posted an 18.6% share and Palomino RV held a 6.7% share.

Forest River was the folding camping trailer sales leader for the seven months with a 44% market share while Jayco (17.3%) held the No. 2 position followed by Forest River’s Coachmen RV division (14.3%). In the park model segment, Thor was No. 1, posting a 22.2% market share, with Kropf Manufacturing Co. Inc. No. 2 at 10.9% followed by Skyline Corp. with a 9.9% share.

To subscribe to this or other SSI reports, contact Scott Stropkai, national RV sales manager, at (616) 281-9898 ext. 128, or (616) 446-8179 (cell).

SSI: Towable Sales Show 12.3% Gain in April

June 21, 2013 by · Comments Off on SSI: Towable Sales Show 12.3% Gain in April 

Year-over-year retail towable sales gained 12.3% in April while registrations for the first four months showed an 8.1% increase, RVBUSINESS.COM reported. According to the latest report from Statistical Surveys Inc., results showed:

  • Sales for the high-volume travel trailer sector grew 14% in April and 12.5% for the four months.
  • Fifth-wheel registrations rose 13.3% for the month and 11.3% year-to-date.
  • Folding camping trailer sales declined 5.7% in April and 2.2% year-to-date.
  • Recreational park trailer sales fell 32.5% for the month and 15.1% year-to-date.

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Towable RV Sales Declined by 1.1% in March

May 22, 2013 by · Comments Off on Towable RV Sales Declined by 1.1% in March 

Year-over-year retail towable sales were down 1.1% in March, while registrations for the first quarter showed an 8.1% gain, RVBUSINESS.COM reported.

According to the latest report from Statistical Surveys Inc. (SSI), results showed:

  • Sales for the high-volume travel trailer sector edged up 0.6% in March and rose 9.2% for the three months.
  • Fifth-wheel registrations slid 3.6% for the month but increased 7.8% year-to-date.
  • Folding camping trailer sales fell 12.7% in March and 3.6% year-to-date.
  • Recreational park trailer sales were up 3.4% but showed an 8.6% decline year-to-date.

Thor Industries Inc. was the towable sales leader through March with a 36.5% market share, followed by Forest River Inc. at 21.8% and Jayco Inc. with a 10.1% share.

By segment, Thor was No. 1 in travel trailer sales with a 32.7% share for the first quarter, ahead of Forest River (22.7%) and Jayco (12%). Thor held a commanding lead in fifth-wheel sales, capturing a 51.4% market share, while Forest River posted a 17.5% share and Palomino RV held a 6.8% share.

Forest River was the folding camping trailer sales leader for the three months with a 43.1% market share while Jayco (17.3%) held the No. 2 position followed by Columbia Northwest Inc./Aliner (14%) and Forest River’s Coachmen RV division (10.8%). In the park model segment, Thor was No. 1, posting a 20.9% market share, with Skyline Corp. No. 2 at 12.6% followed by Chariot Eagle Inc. with a 7.6% share.

To subscribe to this or other SSI reports, contact Scott Stropkai, national RV sales manager, at (616) 281-9898 ext. 128, or (616) 446-8179 (cell).

 

 

Motorhome Retail Sales Up 15.6% in 2013

April 12, 2013 by · Comments Off on Motorhome Retail Sales Up 15.6% in 2013 

Consumers have helped boost motorhomes sales by 15.6% so far this year over this time a year ago.

Year-over-year motorhome registrations rose 7.9% in February, while sales for the two months increased 15.6%, according to the latest report from Statistical Surveys Inc. (SSI).

As reported by RVBUSINESS.COM, Thor Industries Inc. held the No. 1 spot in year-to-date motorhome registrations with a 26.7% market share followed by Winnebago Industries Inc. (19.2%), Forest River Inc. (11.9%) and Tiffin Motorhomes Inc. (10.8%).

In the Class A category, November sales climbed 16.6% compared with 2012 and were up 22% for the two months. Winnebago led the category through February, posting a 22.6% market share, while Thor held a 21% share and Tiffin was No. 3 with an 18.4% share.

Class C sales edged down 0.8% for the month but grew 7.6% year-to-date. Thor led the category for the two months with a 34.7% market share, followed by Forest River (19.7%), Winnebago (14.4%) and Forest River’s Coachmen RV division (13.7%).

February rental registrations, primarily Class C sales, fell 23% in February.

To subscribe to this or other SSI reports, contact Scott Stropkai, national RV sales manager, at (616) 281-9898 ext 128, or (616) 446-8179 (cell).

‘Solid Start’ for 2013 Towable RV Sales

March 21, 2013 by · Comments Off on ‘Solid Start’ for 2013 Towable RV Sales 

Editor’s Note: The investment firms of Robert W. Baird & Co. issued a client newsletter following this week’s release of the January retail RV sales report compled by Statistical Surveys Inc. (SSI). Excerpts from the Baird newsletter follow.

U.S. towable retail up 21% in January. According to data from Statistical Surveys, unit retail sales in major towable categories (travel trailers and fifth-wheels) jumped 21% in January — a solid start to the year after U.S. towable demand grew 10% in 2012. Winnebago U.S. towable demand grew 42% in January (with just 1% market share), pushing growth to 22% through the first two months of its February quarter. Thor already reported results for the January quarter.

January towable demand grew 21% (travel trailers and fifth-wheels). Travel trailer demand increased 21% while fifth-wheel retail sales jumped 23%. The growth is a solid start to the year after U.S. towable demand improved 10% in 2012. The towable market faces more difficult comparisons in February (+17%) and March (+22%).

Thor. Thor U.S. travel trailer and fifth-wheel retail grew 19% in January, bringing United States retail growth to 5% during fiscal Q2. Recall that Thor already reported fiscal Q2 results on March 7, so the January data are not incremental to the story.

Winnebago. Towables represent just 10% of revenue for Winnebago, which entered the towable market in 2011 with under 1% share. Nonetheless, demand for Winnebago units grew 42% in January, bringing Winnebago retail growth to 22% through the first two months of the February quarter. We model Winnebago North American retail growth at 45% for the February quarter — note that given Winnebago’s small market position, even a few incremental units can lead to large swings in growth rates. Our above-consensus revenue forecast for Winnebago is unchanged ($182 million vs. $171 million). We model 3% towable shipment growth on a 45% increase in towable retail volume and a 20% jump in dealer inventory. We expect Winnebago to report financial results Thursday, March 28.

Towable RV Sales Up 19.9% in January

March 20, 2013 by · Comments Off on Towable RV Sales Up 19.9% in January 

Year-over-year retail towable sales gained 19.9% in January, according to the latest report from Statistical Surveys Inc.

RVBUSINESS.com reported that data showed:

  • Sales for the high-volume travel trailer sector increased 20.8% for the month.
  • January fifth-wheel registrations grew 22.7%.
  • Folding camping trailer sales edged down 2.8% for the month.
  • Park model sales declined 25.2% in January.

Thor Industries Inc. was the towable sales leader for the month with a 37.1% market share, followed by Forest River Inc. at 20.6% and Jayco Inc. with a 9.4% share.

By segment, Thor was No. 1 in travel trailer sales in January with a 31.5% share, ahead of Forest River (21.8%) and Jayco (11.2%). Thor held a commanding lead in fifth-wheel sales, capturing a 53.1% market share, while Forest River posted a 16.3% share and Palomino RV had a 6.5% share.

Forest River was the folding camping trailer sales leader in January with a 42.6% market share while Columbia Northwest Inc./Aliner (17.4%) held the No. 2 position followed by Jayco (13.6%). In the park model segment, Thor was No. 1, posting a 22.1% market share, with Skyline Corp. (18.2%) in the No. 2 slot and Chariot Eagle Inc. (11.7%) third.

To subscribe to this or other SSI reports, contact Scott Stropkai, national RV sales manager, at (616) 281-9898 ext. 128, or (616) 446-8179 (cell).

‘Sandy’ Victims Buying RVs for Homes

February 19, 2013 by · Comments Off on ‘Sandy’ Victims Buying RVs for Homes 

Hundreds of campers, trailers, and just about any type of mobile living unit you could imagine packed the Atlantic City Convention Center over President’s Day weekend for the Progressive Insurance 18th Annual Atlantic City RV Show, NBC News 40, Atlantic City, N.J., reported.

Allen Fennimore, a tech at Stone’s Camping World, said, “Well I’ve been in four shows in the last couple of years and this is our best yet. We sold more trailers than we really expected.”

And this market is gaining momentum – with over 200 recreational vehicles on display, shoppers had an enormous selection to choose from. Little Egg Harbor resident, George Tidman, said, “They just have such a broad selection of them. It’s really tough to pick one as being, you know, the best.”

Susan Maxeine added, “We were impressed actually. There are many campers at many levels and you can do a family outing and you can do this for permanent living or weekends. So it’s a really interesting – a lot of options.”

Officials from the RV show said they saw a record number of sales this year. They said they also had a large number of people asking to buy or rent an RV because they were displaced from their home after Hurricane Sandy.

Marybeth Tedesco, a show manager from GS Media and Events, said, “I do know there have been some RV dealers that have had people from Sandy buy RVs because their homes are gone.”

Fennimore said, “One particular person came in and he lost the bottom of his house, and he lost his trailer, and he did purchase a trailer from us.”

One shopper NBC40 spoke with said these RVs would be a nice option for someone that may still be struggling to get back on their feet. Maxein explained, “FEMA seems to be giving people certain amounts of money if you can’t get back into your home. It might be better than going to a hotel every two weeks where you don’t know where you’re going to be living. So for some people who can’t get back into their homes…it is an option.”

Whether casually browsing, or looking to replace their home, the RV show in Atlantic City was in full force this year.

“I hope we did help some people from Hurricane Sandy,” said Fennimore.

Report: RV Demand Grows, Dealers Confident

February 6, 2013 by · Comments Off on Report: RV Demand Grows, Dealers Confident 

Consumers such as these at the Florida RV SuperShow in Tampa last month are buying RVs in high numbers.

Editor’s Note: The investment firm of Robert W. Baird & Co. issued a client newsletter following this week’s release of the quarterly financial results of Thor Industries Inc., a leading RV manufacturer. Excerpts from the Baird newsletter follow.

Solid quarter consistent with our outlook. Thor reported solid preliminary sales and a healthy order backlog. Big picture, retail demand continues to improve, driving strong orders from confident dealers. Although inventory is expanding, we consider it balanced in light of better retail. At the margin, we note relative strength in motorhomes and intense competitive pressure in towables. We remain optimistic about the recovery as negative equity evaporates, but would be selective on valuation.

Revenue upside. Preliminary sales for the January quarter improved 24% to $741 million, just shy of our $748 million forecast but above the $716 million consensus forecast. RV sales improved 27% to $636 million, slightly below our $648 million estimate.

  • Towables. Towable revenue improved 18% to $522 million versus our $518 million estimate.
  • Motorhomes. Motorhome sales improved 100% to $114 million versus our $130 million estimate.
  • Specialty vehicles. Bus sales improved 10% to $105 million versus our $99 million forecast.

Solid backlog. Total backlog improved 27%, to $822 million, slightly above our $793 million forecast. The RV backlog improved 49% to $617 million, significantly exceeding our $554 million estimate.

  • Towables. The towable backlog improved 25% to $375 million versus our $415 million estimate.
  • Motorhomes. The motorhome backlog jumped +114% to $241 million, well above our $138 million estimate.
  • Specialty vehicles. The bus backlog fell 12% to $205 million, well short of our $240 million estimate.

Strong early retail. Early RV shows have been promising, consistent with our view that consumers are spending in key discretionary categories as negative equity evaporates. Thor retail demand improved 7% in towables and 19% in motorhomes during the first month of the January quarter, according to industry data that likely will be revised higher.

Inventory remains top investor concern. Thor has been shipping more product to dealers in hopes of better retail results. Meanwhile, confident dealers are more than willing to oblige (the Baird Dealer Sentiment Index is near a record high). After a long destocking cycle that left the cupboards nearly bare, a recent restocking effect has inventory closer to balanced, in our view.

Cautious margin outlook. The towable market remains “very competitive” resulting in “elevated incentives,” according to Chairman and CEO Peter Orthwein. We are lowering our F2013 EPS estimate to $2.80 from $2.83.

Retail Sales of Towable RVs Up 8.2% in October

December 20, 2012 by · Comments Off on Retail Sales of Towable RVs Up 8.2% in October 

The retail sales of towable RVs in October rose 8.2% ahead of October 2011, Statistical Surveys Inc. (SSI) has reported.

The October performance put retail sales through the first 10 months of the year ahead of the 2011 pace by 8.5%.

Travel trailer and fifth-wheel sales were ahead of the October 2011 performance, while folding camping trailer and park model sales trailed 2011.

Year-to-date, travel trailer sales are up 11.6%, fifth-wheel sales are up 6.2%, folding camping trailer sales are down 10.7% and park model sales are off 16.3%.

Thor Industries Inc. remains the overall towable leader with a 38% market share, with Forest River Inc. second with a 32.1% share.

Thor is the travel trailer leader with a 34.1% share, the fifth-wheel leader with a 53.6% share and the park model leader with a 24.2% share. Forest River is the folding camping trailer leader with a 47.7% share. Forest River is runner-up in travel trailer and fifth-wheel sales and Jayco Inc. is runner-up in folding camping trailer sales.

 

Travel Trailers Push Sept. Towables to 5.4% Gain

November 16, 2012 by · Comments Off on Travel Trailers Push Sept. Towables to 5.4% Gain 

Year-over-year retail towable sales increased 5.4% in September and 6.9% for the third quarter, while registrations were up 8.4% year-to-date.

According to the latest report from Statistical Surveys Inc., as reported by RVBUSINESS.com, results showed:

  • Sales for the high-volume travel trailer sector gained 9.5% in September, while year-to-date registrations rose 11.7%.
  • Fifth-wheel registrations were flat for the month, up 0.7%, and rose 5.7% through September.
  • Folding camping trailer sales declined 14.9% in September and 10.9% year-to-date.
  • Park model sales declined 20.5% for September and 17.6% for the nine months.

Thor Industries Inc. was the towable sales leader year-to-date with a 36.3% market share, followed by Forest River Inc. at 21.6% and Jayco Inc. with a 12% share.

By segment for the first nine months, Thor was No. 1 in travel trailer sales with a 33% share, ahead of Forest River (21.6%) and Jayco (13.4%). Thor held a commanding lead in fifth-wheel sales, capturing a 53.6% market share, while Forest River posted a 17.3% share and Jayco had a 6.1% share.

Forest River was the folding camping trailer sales leader for the nine months with a 44.4% market share while Jayco (19.1%) held the No. 2 position followed by Forest River’s Coachmen RV division (10.9%). In the park model segment, Thor was No. 1, posting a 27.7% market share, with Kropf Manufacturing Co. at No. 2, holding a 10.8% share, and Skyline Corp. third at 9%.

To subscribe to this or other SSI reports, contact Scott Stropkai, national RV sales manager, at (616) 281-9898 ext. 128, or (616) 446-8179 (cell).

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