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SSI: March Motorhome Sales Post 25.5% Rise

May 17, 2013 by · Comments Off on SSI: March Motorhome Sales Post 25.5% Rise 

Year-over-year motorhome registrations jumped 25.5% in March while sales for the first quarter increased 23.5%, according to the latest report from Statistical Surveys Inc. (SSI), according to RVBUSINESS.COM.

Thor Industries Inc. held the No. 1 spot in year-to-date motorhome registrations with a 25.9% market share followed by Winnebago Industries Inc. (17.4%), Forest River Inc.’s Coachmen RV division (13%) and Forest River (11.5%).

In the Class A category, March sales climbed 10.8% compared with 2012 and were up 20.6% for the three months. Thor led the sector through March, posting a 21.4% market share, while Winnebago held a 21% share and Tiffin Motorhomes Inc. was No. 3 with an 18.6% share.

Class C sales soared 43.4% for the month and 27.1% year-to-date. Thor led the category for the three months with a 31.2% market share, followed by Coachmen RV (21.6%), Forest River (16.8%) and Winnebago (13.1%).

March rental registrations, primarily Class C sales, were up 96% in March.

To subscribe to this or other SSI reports, contact Scott Stropkai, national RV sales manager, at (616) 281-9898 ext 128, or (616) 446-8179 (cell).

Wisconsin Dealers Tout Industry Rebound

March 12, 2013 by · Comments Off on Wisconsin Dealers Tout Industry Rebound 

Wisconsin recreational vehicle dealers are optimistic that this will be a fourth consecutive year of sales growth, after the Great Recession put a dent in their industry — and many others – according to a report by the La Crosse Tribune.

Some said sales still haven’t returned to pre-recession levels, and each said higher fuel prices in the past few years have resulted in RV owners staying closer to home.

Wholesale shipments of RV units by manufacturers rose to 285,749 units in 2012, up 13.2% from 252,407 in 2011, the Recreation Vehicle Industry Association (RVIA) said. That was the highest annual total since 2007, when 353,400 units were produced. The association said 257,551 towable units were shipped in 2012, compared with 28,198 motorhomes.

“The industry was able to capitalize on an improving economy and strengthening consumer confidence to post substantial gains in 2012,” RVIA President Richard Coon said. “We anticipate this moderate growth continuing in the coming year.”

The 18-month recession officially began in December 2007 and ended in June 2009.

“Motorhomes got hit the most in the recession,” said Paul Pretasky, co-owner of Pettibone RV. The dealership added new motorhomes to its product line in the past few years “because they’ve started to come back,” Pretasky said. But travel trailers and fifth-wheel trailers remain its biggest sellers.

Pettibone RV felt the recession “big time” when it occurred, Pretasky said. But sales have increased in the past three years, he added.

The dealership’s sales peak from February through June, and most people want to have their new RV in time for Memorial Day weekend camping, Pretasky said.

“There’s better traffic this year” into his store, he said. “People seem to be in more of a buying mood.” But with high fuel prices, Pretasky predicts RV owners will continue to camp out closer to home than they did several years ago.

RV sales have increased for the past three years at FMB Trailer Sales in Holmen, owner Dan Howe said.

“We’re still not where we were before the recession,” he said. It probably will take two to three more years to get back to those sales levels, he said.

Motorhome Sales up 14% in Q3, 3.7% in Sept.

November 15, 2012 by · Comments Off on Motorhome Sales up 14% in Q3, 3.7% in Sept. 

Year-over-year motorhome registrations edged up 3.7% in September and 6.9% for the first nine months, according to the latest report from Statistical Surveys Inc. Sales increased 14.1% for the third quarter.

As reported by RVBUSINESS.COM, Thor Industries Inc. ranked as the motorhome sales leader year-to-date with a 20.4% market share, followed by Winnebago Industries Inc. (19.9%) and Forest River Inc. (12%).

In the Class A category, registrations in September dipped 3.5% compared with 2011, while sales were up 5.8% for the nine months. Winnebago led the category year-to-date, posting a 21.7% market share, while Tiffin Motorhomes Inc. held a 19.8% share and Thor was No. 3 with an 18.7% share.

Class C sales grew 16% for the month and 8.3% year-to-date. Thor led the category through September with a 22.5% market share, followed by Forest River’s Coachmen RV division (18.6%), Forest River (17.9%) and Winnebago (17.7%).

A low volume of rental registrations, primarily Class C sales, fell 57% in September.

To subscribe to this or other SSI reports, contact Scott Stropkai, national RV sales manager, at (616) 281-9898 ext 128, or (616) 446-8179 (cell).

Report: U.S. Motorhome Sales Remain Strong

September 13, 2012 by · Comments Off on Report: U.S. Motorhome Sales Remain Strong 

Year-over-year motorhome registrations increased 13.8 percent in July while sales rose 4.2 percent for the first seven months, according to the latest report from Statistical Surveys Inc. (SSI).

As reported by RVBUSINESS.COM, Thor Industries Inc. ranked as the motorhome sales leader year-to-date with a 20.7 percent market share, followed by Winnebago Industries Inc. (19.4 percent) and Forest River Inc. (12.1 percent).

In the Class A category, registrations in July gained 10.8 percent compared with 2011, while sales were up 4.5 percent for the seven months. Winnebago led the category year-to-date, posting a 21.5 percent market share, while Tiffin Motorhomes Inc. held a 20.5 percent share and Thor was No. 3 with an 18.1 percent share.

Class C sales grew 17.7 percent in July and 3.9 percent% for the seven months. Thor led the category through July with a 23.6 percent market share, followed by Forest River’s Coachmen division (19.5 percent) and Forest River (17.6 percent).

Rental registrations, primarily Class C sales, fell 12 percent in July.

To subscribe to this or other SSI reports, contact Scott Stropkai, national RV sales manager, at (616) 281-9898 ext 128, or (616) 446-8179 (cell).

RV Towable, Travel Trailer Sales Flat in June

August 21, 2012 by · Comments Off on RV Towable, Travel Trailer Sales Flat in June 

Year-over-year retail towable sales were flat in June, up 0.4 percent, while registrations for the first six months increased 7.1 percent, RVBUSINESS.COM reported. According to the latest report from Statistical Surveys Inc. (SSI), results showed:

  • Sales for the high-volume travel trailer sector edged up 2.1 percent in June while year-to-date registrations rose 10.5 percent.
  • Fifth-wheel registrations increased 0.7 percent for the month and 4.3 percent through June.
  • Folding camping trailer sales declined 16.4 percent in June and 13.2 percent year-to-date.
  • Park model sales were flat for the month, up 0.4 percent, and declined 17.3 percent through June.

Thor Industries Inc. was the towable sales leader year-to-date with a 36.1 percent market share, followed by Forest River Inc. at 21.7 percent and Jayco Inc. with a 12.1 percent share.

By segment for the first six months, Thor was No. 1 in travel trailer sales with a 32.6 percent share, ahead of Forest River (21.8 percent) and Jayco (13.8 percent). Thor held a commanding lead in fifth-wheel sales, capturing a 53.3 percent market share, while Forest River posted a 17.5 percent share and Jayco had a 6.3 percent share.

Forest River was the folding camping trailer sales leader for the six months with a 43.5 percent market share while Jayco (19.2 percent) held the No. 2 position followed by Forest River’s Coachmen RV division (10.8 percent). In the park model segment, Thor was No. 1, posting a 26.5 percent market share, with Kropf Manufacturing Co. at No. 2, holding a 10.7 percent share, and Skyline Corp. third at 10.1 percent.

To subscribe to this or other SSI reports, contact Scott Stropkai, national RV sales manager, at (616) 281-9898 ext. 128, or (616) 446-8179 (cell).

Towable RV Sales Rose 8.8% in May, 7.8% YTD

July 23, 2012 by · Comments Off on Towable RV Sales Rose 8.8% in May, 7.8% YTD 

Year-over-year retail towable sales gained 8.8 percent in May while registrations for the first five months increased 7.8 percent, RVBUSINESS.com has reported. Based on the latest report from Statistical Surveys Inc. (SSI), results showed:

  • Sales for the high-volume travel trailer sector rose 12.9 percent in May while year-to-date registrations were up 11.9 percent.
  • Fifth-wheel registrations grew 4.2 percent for the month and 3.7 percent through May.
  • Folding camping trailer sales declined 9.7 percent in May and 13.7 percent year-to-date.
  • Park model sales fell 26.8 percent for the month and 22.7 percent through May.

Click here to read the entire story.

Report: Motorhome Retail Sales Dipped 4.2% in May

July 12, 2012 by · Comments Off on Report: Motorhome Retail Sales Dipped 4.2% in May 

Retail sales of motorized RVs dipped 4.2 percent in May compared to May 2011, Statistical Surveys Inc. (SSI) has reported.

Class A motorhome sales rose 6 percent in May, but Class C sales fell 13.7 percent, dragging down the overall performance of motorized sales.

Forest River Inc. topped all manufacturers and reported nearly a 25 percent market share, followed closely by Thor Industries Inc. Winnebago Industries Inc. was third.

For year-to-date, Class A and Class C sales are ahead of the 2011 pace by 2.1 percent.

In a companion report, SSI noted that the sale of motorized RVs for use in rental fleets was off 50 percent in May and are down 10 percent for the year-to-date.

In a separate report, SSI reported that Class B or camper van sales soared 54.3 percent May. The market for these vehicles is much smaller than the more conventional Class A and C units, and just six companies reported retail sales during the month. Kitchener, Ontario-based Roadtrek dominates the Class B market with 34.5 percent of all sales recorded during the month.

For the year-to-date, Class B sales are up 28.1 percent over 2011.

 

Report: Towable RV Sales Rose 12.3% in March

May 18, 2012 by · Comments Off on Report: Towable RV Sales Rose 12.3% in March 

Retail sales of towable RVs increased 12.3 percent in March over March 2011, Statistical Surveys Inc. (SSI) has reported.

The performance puts year-to-date sales ahead of the 2011 pace by 8.9 percent.

Travel trailer sales paced the surge, gaining 17.4 percent in March ahead of a year earlier. Year-to-date sales for these products are  up 14.2 percent.

Sales for other product segments were as follows:

  • Fifth-wheel sales increased 7.2 percent in March and 3.4 percent for the first quarter.
  • Folding camping trailer sales fell 14.9 percent in March and 17.7 percent for the first quarter.
  • Recreational park trailer (RPT) or park model sales plummeted 25.9 percent in March and 24.7 percent for the first quarter.

Thor Industries Inc. was the towable sales leader year-to-date with a 37.1 percent market share, followed by Forest River Inc. at 20.6 percent and Jayco Inc. with an 11.2 percent share.

Thor, parent company of Breckenridge, was the No. 1 RPT builder, posting a 23.2 percent market share. Skyline Corp. was No. 2 at 10.2 percent and Kropf Manufacturing Co. Inc. was third at 7.9 percent.

To subscribe to this or other SSI reports, contact Scott Stropkai, national RV sales manager, at (616) 281-9898 ext. 128, or (616) 446-8179 (cell).

RV Retail Sales: Towables Up, Motorized Declines

April 16, 2012 by · Comments Off on RV Retail Sales: Towables Up, Motorized Declines 

Editor’s Note: Robert W. Baird & Co. recently conducted a survey of 125 RV dealers to assess recent trends during the first quarter. Sales increases would likely lead to more RVs on the road and more people camping. Excerpts from that survey follow.

Retail mixed as early spring drives traffic. Traffic was strong as mild winter drove customers to the lot earlier. Retail was mixed, however, with double-digit growth in towables muted by motorhome declines. Inventory is healthy, with fewer dealers concerned about stocking levels heading into the selling season.

  • Mild winter drives traffic. Traffic was strong throughout Q1, according to dealers, supported by a milder winter and early start to spring. Retail remained mixed, with growth in towables (+10-12 percent) and declines (-2-4 percent) in motorhomes.
  • Inventory remains lean. Dealers report 103 days of towable inventory (down from 109 days last year) and 102 days of motorhome inventory (down from 118 last year). Recall, many dealers were concerned with inventory heading into 2012, having stocked up during the early fall promotions. Currently, just 18 percent of motorhome dealers and 26 perccent of towable dealers consider inventory “too high.”
  • Dealer sentiment improving. Sentiment among dealers improved again, hitting 61 in our survey of current conditions (50 is neutral) – the highest reading in six years of tracking the metric. The improved attitude is probably attributable to better consumer confidence, lower unemployment and a good start to the season, supported by better weather.
  • Financing stable. Credit availability is largely unchanged. Customers with good credit scores don’t have trouble obtaining financing, but higher credit risks are still difficult to get financed. Many dealers are concerned about wholesale financing, and are frustrated with lack of availability and competition.
  • Outlook. The RV stocks ran up in late 2011 and early 2012, but have pulled back in recent days as part of a broader market correction.

Survey: Motorhome Sales Flat in November

January 12, 2012 by · Comments Off on Survey: Motorhome Sales Flat in November 

Year-over-year motorhome sales were flat in November and the 11 months, up 1.5% and 0.3% respectively, according to the latest report from Statistical Surveys Inc. (SSI).

Click here to read the entire story from RVBUSINESS.com.

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