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TXAD Offering Free Website Check At OHCE

December 1, 2014 by · Comments Off on TXAD Offering Free Website Check At OHCE 

Campground operators often invest considerable time and effort into developing attractive websites for their parks because they know that websites can be powerful marketing tools.

Unfortunately, many websites go unnoticed by consumers because they don’t show up in the first couple of pages of a Google search, according to an announcement from Texas Advertising’s TXAD Internet Services.

“This happens when a website isn’t optimized to match the search criteria Google is looking for,” said Braden Walker, senior web developer for TXAD Internet Services, which will be offering free website diagnostic services Wednesday to Friday of this week during the National Association of RV Parks and Campgrounds (ARVC) Outdoor Hospitality Conference an Expo at the Rio All-Suites Hotel and Casino in Las Vegas, Nev.

“We will run search-engine optimization (SEO) reports for anyone that wants one,” Walker said. “These reports will provide park operators with information on what’s working on their website, what needs to be fixed, and where they rank on particular keyword searches.”

TXAD Internet Services will also provide information on its new SEO services, which can enable park operators to not only update their websites, but to develop content strategies that can help them achieve higher rankings on Google searches.

Walker said Google’s search engine not only looks for certain keywords in certain places of a website, but it examines the depth of information provided on a website and how frequently the website is updated with blog postings or other fresh content.

“Google doesn’t want stagnant websites,” Walker said. “They want to showcase websites that are constantly putting new information out there for their customers.”

Google is doing this, Walker said, because they have realized that many companies have tried to “game the system” simply by loading their websites with certain keywords.

So Google has raised the bar and developed sophisticated search tools that enable them to sort the stagnant websites from websites that are constantly being loaded with fresh content.

Pantera Sales Inc. Publishing 2013-14 Catalog

August 15, 2013 by · Comments Off on Pantera Sales Inc. Publishing 2013-14 Catalog 

Pantera Sales Inc.’s 2013-2014 catalog cover.

Pantera Sales Inc., a Fort Worth, Texas-based wholesale distributor that provides the RV dealers, service companies, RV parks and campgrounds with RV appliances, replacement parts and accessories, has published its 2013-14 catalog.

According to a news release, the 556-page, four-color catalog can be accessed online at www.panterasales.com and can also be ordered by calling (800) 456-0123. The 556 pages represent an 8% increase in number of pages from the last edition. Texas Advertising designed and published the catalog.

“We’re very pleased with Texas Advertising’s work in making our new catalog a success,” Charles Cozad, Pantera’s general manager, stated in a news release. He added that print and online versions of the catalog will help the company serve its clients and fulfill their company slogan — “Finding Things Just Got Easier!”

Brian Schaeffer, president of Texas Advertising, said this was the fifth time his company produced the Pantera catalog.

“While we’re well known for our work on rack cards, site maps and campground directories for private parks and for several state campground associations, not as many people know about our work in the RV industry, but we hope our work with Pantera will help change that,” Schaeffer said.

Texas Advertising also hosts numerous campground industry websites, including www.AccessCamping.com, a web portal with hundreds of links to databases of public and private campgrounds as well as RV clubs across North America. For more information about the Crowley-based company, please visit www.TexasAdvertising.net or call (817) 426-9395.

 

TXAD Internet Goes Live with 2 More Websites

August 12, 2013 by · Comments Off on TXAD Internet Goes Live with 2 More Websites 

TXAD Internet Services went live with two more websites this week averaging at least one new website a week in 2013.

One of the latest was Sundermeier RV Park (http://sundermeierrvpark.com/) in St. Charles, Mo. “I’ve been trying to get a new website live for years and Chris was the one to make it happen,” Owner Carolyn Strong said. “It looks great and now I have a mobile version too!”

Chris Brailsford is the website director for TXAD Internet Services. “With Sundermeier, we made a real effort to beef up the great photos Carolyn has of the park. We also incorporated her new logo and made the site wider to accommodate more content.”

Sundermeier has over 100 sites and sits just 20 miles west of St. Louis. Strong has her printed material produced by TXAD Internet’s parent company, Texas Advertising. Her guest area guide (site map) is produced by TXAD sister company AGS.

The other TXAD Internet website that went live this week was for Texas 281 RV Park (http://www.texas281rvpark.com/) in Bulverde, Texas.

“We wanted to use more vibrant colors to make it stick out. We also cleaned up the current logo and added several new pages,” said Brailsford.

According to a recent survey, 20% of all Internet traffic comes from phones, tablets and other mobile devices. Now with a mobile site, Texas 281 RV Park has 150-plus sites in the Texas Hill Country.

TXAD Internet Services, a Crowley, Texas-based division of Texas Advertising, TXAD offers a full range of Internet marketing services, including website design, blogging, search engine optimization (SEO), analytics and statistics tracking. For more information, please visit www.TXADInternet.com and www.TexasAdvertising.net.

 

 

AGS Extols Its Own Mobile Company Website

July 31, 2013 by · Comments Off on AGS Extols Its Own Mobile Company Website 

Nearly 25% of all website traffic came from mobile devices during the first quarter of 2013, up 78% from the same period a year earlier, according to a published report by Walker Sands Communications, a Chicago-based SEO company.

“We felt this was a logical move for us,” AGS President Brian Schaeffer said of the site at www.agspub.com, which now automatically displays specially formatted content for mobile device users. “We create mobile websites every day for our clients. So we felt it was about time we make our company website mobile as well.”

According to a news release, Texas Advertising, AGS’s parent company, launched its own mobile website for www.TexasAdvertising.net roughly one year ago.

The mobile websites are among the latest developments for both AGS and Texas Advertising, which are experiencing record growth.

AGS specializes in the production of guest guides or site maps, while Texas Advertising offers a full range of advertising and marketing services, including website design, blogging, search engine optimization, analytics and stat tracking through its TXAD Internet Services division.

“2012 was an outstanding year for AGS and we anticipate twice as much growth this year, which will be our best year ever,” Schaeffer said. He said AGS expanded its guest guide business by 65 parks in 2012, which was AGS’s first full year of business following the company’s acquisition by Texas Advertising from Good Sam Enterprises LLC in June 2011.

Texas Advertising has launched, enhanced or redesigned nearly 300 websites since its founding in 1994, though most of its website business has taken place during the past five years with a heavy concentration in the campground business.

Texas Advertising also launched, enhanced or redesigned 48 websites in 2012 through its TXAD Internet Services division, a company record, and 2013 is shaping up to be even busier than last year.

Based in Crowley, Texas Advertising is a leading provider of marketing, advertising and website design services with a customer base of 816 campgrounds, RV parks and resorts in the U.S. and Canada. For more information, please visit www.TexasAdvertising.net, www.TXADInternet.com and www.agspub.com.

 

Hidden Valley Rebounding from May 25 Flood

July 8, 2013 by · Comments Off on Hidden Valley Rebounding from May 25 Flood 

Hidden Valley RV Park in Van Ormy, Texas, has been owned by the Coleman family and operated by family members Teri and Mark Blaschke for 40 years.

But the family business was almost completely destroyed May 25 when a flood swelled the Medio Creek into a raging river that buried the 25-site park under 12 feet of water, according to a news release.

“The flood waters completely uprooted the electrical utilities, including the poles that were set in the ground four feet deep,” Teri Blaschke said. “It filled the sewer lines and septic tanks with silt from the creek and gravel from the roads. Our water faucets were all cut off at the ground. Even our camping pads with gravel and other types of materials were destroyed.”

To make matters worse, the Blaschkes’ insurance was of no benefit.

“When you have a body of water on your property, getting flood insurance is close to impossible to obtain,” Blaschke said.

“I thought we might at least have insurance coverage on the RVs we rent out, but our insurance company wouldn’t even cover that because of the flood,” she said.

But despite the obvious financial hardship, the Blaschkes are rebuilding and hope to have Hidden Valley RV Park back in operation by the time the Winter Texans return to Hill Country in the fall.

“That’s what we’re shooting for,” Blaschke said, adding that construction will be underway as soon as they obtain the necessary building permits.

Despite the obvious hardship, Blaschke said the flood may have been a blessing in disguise for the park, which was founded by her father, Jack Coleman, in 1973.

The Medio Creek when not in flood stage.

“When he built the park, RVs were a lot smaller. Now, they are much larger and we need bigger campsites.”

And when the park reopens, it will have larger sites that are big enough for today’s RVs, an improvement that will make the park more competitive and better able to accommodate RVers with vehicles of any size.

Help is also on the way from the Texas Association of Campground Owners (TACO), which is donating the company’s Silver marketing package to help them step up their marketing efforts as they rebuild.

The package, valued at nearly $3,500, includes 3,000 rack cards; 3,000 cooperative promotional placements in RV shows and other venues; a free link to their website at www.hiddenvalleyrv.net from www.TexasCampground.com; a free month on blogging on their behalf; plus 1,000 custom coupons and 1,000 car tags. Peter Pelland of Haydenville, Mass.-based Pelland Advertising (http://pelland.com  has also offered to print the rack cards, which will be designed by Crowley-based Texas Advertising.

 

Warrick: Schaeffer ‘Distorted’ Court’s Ruling

April 4, 2013 by · Comments Off on Warrick: Schaeffer ‘Distorted’ Court’s Ruling 

Wally Warrick, president and CEO of Southeast Publications Inc., has issued a brief response to a press release distributed earlier this week by Brian Schaeffer, president of Texas Advertising and AGS, concerning litigation involving Southeast Publications and Schaeffer and his two firms.

In response to an inquiry from Woodall’s Campground Management, Warrick stated, “While we do not wish to try this case in a public forum, nor impose this entire industry with any issues that two competitors may have, I will ask you to remind your readers that press releases are submitted by those most favorably impacted by it, in this case AGS and Schaeffer, who in our opinion have distorted the import of the recent, intermediate ruling, in a case that has yet to reach the trial stage.”

He added, “Just to be clear, we certainly have no objection to you following the cases in Florida or Texas, if you genuinely think they are of interest to your readers.  However, we just would prefer not to make out-of-court statements while the dispute is ongoing. Instead, we’ll just let the court filings speak for themselves and let the process take its course.”

On March 28, Judge Carol-Lisa Phillips granted the dismissal of all claims asserted by Southeast Publications USA Inc. against Texas Advertising Inc. d/b/a AGS and Schaeffer.

The case was pending in Florida state court and generally alleged that TXAD and Schaeffer, a former Southeast Publications Inc. employee, had misappropriated trade secrets and interfered with Southeast’s contracts and business relationships.

Florida Court Finds In Favor of Schaeffer et al

April 2, 2013 by · Comments Off on Florida Court Finds In Favor of Schaeffer et al 

On March 28, Judge Carol-Lisa Phillips granted the dismissal of all claims asserted by Southeast Publications USA Inc. against Texas Advertising Inc. d/b/a AGS (TXAD) and Brian Schaeffer.

The case was pending in Florida state court and generally alleged that TXAD and Schaeffer had misappropriated trade secrets and tortuously interfered with Southeast’s contracts and business relationships, according to a news release.

The lawsuit was originally filed last year by Southeast in Florida federal court but it was dismissed shortly after filing by United States District Judge William J. Zloch based on Southeast’s failure to include certain jurisdictional allegations in its complaint.

Judge Zloch also denied Southeast’s request to reinstate the federal lawsuit. Therefore, Southeast turned to Florida state court and filed the identical lawsuit in the apparent hopes of finding a more favorable forum. As before, Southeast brought various claims against TXAD and Schaeffer for unfair business practices.

TXAD and Schaeffer are represented by Casey Erick who immediately sought the dismissal of all of Southeast’s claims on a number of grounds including:

  • Southeast did not provide sufficient allegations or evidence which would state a legal claim against TXAD, AGS or Schaeffer.
  • Southeast did not adequately allege or provide evidence which would permit jurisdiction in a Florida state court.

A hearing was held on March 18 in Ft. Lauderdale, Fl., before Judge Phillips regarding the request for dismissal by TXAD, AGS and Schaeffer. On March 28, Judge Phillips signed an order granting TXAD’s, AGS’s and Schaeffer’s motion and dismissed of Southeast’s claims.

“We have held firm in our belief that the Southeast lawsuit was without merit. Although we recognize that the court’s dismissal may be challenged, we are nonetheless grateful for Judge Phillips’ ruling as well as the prior ruling by Judge Zloch,” said Schaeffer, president of Texas Advertising Inc. “This is a great day for our company. We consider this vindication and look forward to returning our focus to growing our business and providing excellent products and services to our customers, without the threat of legal action from our larger competitor.”

Since Texas Advertising Inc. purchased AGS, formerly Affinity Guest Services LLC, in June 2011, the company has ramped up its marketing efforts with 2012 being the best year in company history.

“I believe that our success was the driving force behind the Southeast litigation. We feel blessed to have the amount of business we have and will continue to bring new ideas, products and services to the industry,” Schaeffer said.

According to Erick, “We are extremely pleased with the court’s ruling and remain confident that it will be upheld by the court and, if necessary, at the appellate level. I am personally grateful for the careful consideration of the evidence and arguments by Judge Phillips in making her decision. Judge Phillips and her staff were always courteous and graciously provided assistance to us while we became familiar with Florida court procedure.”

Wally Warrick, president and CEO of Southeast Publications, was unavailable for comment.

 

Parks Tout Upgraded Websites through TXAD

February 6, 2013 by · Comments Off on Parks Tout Upgraded Websites through TXAD 

Port O’Connor RV Park in Texas and America’s Best Campground in Missouri are among the growing number of private parks across the country that are starting the New Year with newly upgraded or redesigned websites, according to a news release.

“We just went live this week,” said Donna Watson of Port O’Connor RV in Port O’Connor, Texas, who hired TXAD Internet Services to redesign her website at www.pocrv.com so that she could better market her 46-site park. “I had to totally rebuild the site.”

But while redesigning a website can be a daunting task for park operators, Watson said TXAD Internet Services made it easy. “I told them what I was looking for and they took care of it,” she said.

In addition to making her website pleasing to the eye, TXAD Internet Services developed new written content for the site to make it search engine friendly, said Chris Brailsford, TXAD Internet Services’ website developer. “We also created a Facebook page for them and added that to the sidebar on their homepage,” he said.

Sue Alkire of America’s Best Campground in Branson, Mo., was similarly pleased with the work TXAD Internet Services did on her website at www.abc-branson.com, which she uses to market her 160-site park.

“I like the format,” she said. “It’s different and very updated. It looks more contemporary. They captured the feel that I was looking for.”

In addition to giving the website for America’s Best Campground a new look, Brailsford said TXAD Internet Services made it so that it scales down for mobile and tablet devices. “We have the technology now to make it so that a single website will conform to whatever device you’re using, so you no longer have to have different websites for different devices,” he said.

A Crowley, Texas-based division of Texas Advertising, TXAD Internet Services offers a full range of Internet marketing services, including website design, blogging, search engine optimization, analytics and statistics tracking. For more information, please visit www.TXADInternet.net and www.TexasAdvertising.net.

 

Texas Advertising Continues Growth Spurt

January 29, 2013 by · Comments Off on Texas Advertising Continues Growth Spurt 

Texas Advertising experienced dramatic growth in its guest guide and website design businesses in 2012 and expects to set company records this year, according to a news release.

“2012 was an outstanding year for us and we anticipate twice as much growth this year, which will be our best year ever,” said Brian Schaeffer, president and CEO of Texas Advertising, which produces guest guides through its AGS division, capitalizing on the name of the formerly independent company, which Texas Advertising acquired in June 2011.

“We expanded our guest guide business by 65 parks in 2012, which was AGS’s first full year of business following the company’s acquisition by Texas Advertising, “Schaeffer said.

Texas Advertising also launched, enhanced or redesigned 48 websites in 2012 through its TXAD Internet Services division, a company record, and 2013 is shaping up to be even busier than last year.

“People want mobi sites that are optimized for tablets and cellphones,” Schaeffer said. “We’re also providing blogging services for parks that don’t have the staffing resources to blog on their own.”

Texas Advertising has launched, enhanced or redesigned nearly 300 websites since its founding in 1994, though most of its website business has taken place during the past five years with a heavy concentration in the campground business.

“That’s our primary focus because of our expertise and experience in the campground industry,” said Schaeffer, who also publishes the Texas RV Travel Guide and serves as executive director of the Texas Association of Campground Owners (TACO).

Vineyards Testimonial

Private park operators say they have been pleased with TXAD Internet Services, including The Vineyards Campground & Cabins in Grapevine, which recently hired TXAD Internet Services to develop a separate page at www.VineyardsCampground.com to help the park better market its 13 park model cabins.

While consumers have always had the ability to reserve these cabins online, they haven’t had the ability to rent specific cabins based on the photographs they see online. But thanks to a recently completed website enhancement by TXAD Internet Services, the Vineyards Campground now has a separate cabin page on its website that gives consumers the ability to rent the specific cabin they like most, based on the photographs and floor plans presented online.

“This way, people can see what they’re getting and there are no surprises,” said Joe Moore, the Vineyards’ general manager. “People kept asking, which cabin is cabin 3 or cabin 4 or cabin 10. People want to know what they’re getting. They want to know where the bedrooms and bathrooms are located, where the kitchen is and where the front door is and if there’s a view of the lake.”

But with the new website layout, consumers can now see that the Vineyards Campground offers seven different cabin floorplans. They can see a series of photos for each cabin and also check out the views from each cabin’s front porch. The website’s reservation system also helps consumers select the units that meet their needs, based on their lodging requirements.

Moore said the new system has simplified the online cabin reservation process for consumers, while reducing front desk staff time on reservation questions.

The cabin section upgrades are the latest improvements TXAD Internet Services has made to the Vineyards Campground’s website. The company previously developed a scaled down version of the website to make it compatible with mobile devices.

Non-Campground Clients

TXAD Internet Services is also developing websites for companies outside the campground industry, the latest of which is Maximum K-9, a Waxahachie, Texas-based dog training service.

“They did a wonderful job,” said Maximum K-9 owner Gayle Justice, adding that the website upgrade at www.MaximumK-9.com included several new pages of text, photos and descriptions of her services, which include off leash dog training, training for aggressive, fearful, blind and deaf dogs as well as pet sitting, pet boarding and pet rescues.

Even though word of mouth referrals account for nearly 70% of her business, even Justice realizes the value of website referrals.

“I had had the same web page for quite some time,” Justice said. “But when you’re busy and you’re a one-person operation, you never get time to work on it.”

Guest Guide Business Growing

Meanwhile, Schaeffer said the AGS acquisition has helped Texas Advertising to dramatically increase its guest guide business, while also enabling the company to provide a greater variety of advertising, marketing and branding services to campgrounds, RV parks and resorts.

AGS specializes in the production of guest guides or site maps, while Texas Advertising offers a full range of advertising and marketing services, including website design, blogging, search engine optimization, analytics and stat tracking through its TXAD Internet Services division.

“Since we are a true marketing company with over 25 years in the industry we are actually helping parks build their businesses,” Schaeffer said. “We anticipate twice as much growth this year since parks are choosing superior products, service and marketing assistance as they work to expand their businesses.”

Keith Stachurski tapped AGS to produce a 12-page guest guide for the Virginia Beach KOA last year.

“They did a very professional job,” he said. “We had used another company before this, but they didn’t give me many options. Now I have I much better piece and a much more professional image.”

AGS also recruited 20 to 25 local and regional advertisers to help cover the cost of producing the new guide. “They got the advertisers and got the guide together pretty quickly,” Stachurski said, adding, “AGS did what they said they were going to do.”

Based in Crowley, Texas Advertising is a leading provider of marketing, advertising and website design services with a customer base of 816 campgrounds, RV parks and resorts in the U.S. and Canada. For more information, please visit www.TexasAdvertising.net, www.TXADInternet.com and www.agspub.com.

 

Missouri’s Camping Guide Earns National Award

December 7, 2012 by · Comments Off on Missouri’s Camping Guide Earns National Award 

National award winner

Missouri’s Camping guide is getting national attention.

The Missouri RV & Camping Guide, produced by Crowley, Texas-based Texas Advertising, has won the “Park Directory of the Year Award” from the National Association of RV Parks and Campgrounds (ARVC) in the medium size state category.

“We’re very excited about this, Larry Helms, president of the Missouri Association of RV Parks and Campgrounds (Missouri ARVC), stated in a news release. “We think this award is a great thing for our association’s marketing efforts and we appreciate Texas Advertising for helping us to produce a quality guide.”

The attractive four-color guide, which features 70 privately owned and operated campgrounds, RV parks and resorts across Missouri, has been an effective marketing tool that is helping to generate increased business for many parks across the Show-Me State, said Linda Alcorn, Missouri ARVC’s co-executive director.

The guide includes attractive graphics, a center map and a message from Missouri Gov. Jay Nixon.

Sixty thousand print versions of the directory are distributed to consumers each year at Missouri RV shows, member parks, tourism centers, farm bureau offices and points of entry. The directory is also available online at www.CampInMissouri.com.

“Advertising support for the Missouri RV & Camping Guide has been increasing as a result of the great response it is receiving from camping consumers,” said Brian Schaeffer, president and CEO of Texas Advertising, which has been producing the guide and managing the CampInMissouri website since 2008.

He said the guide has seen a 25% increase in advertising for the guide in each of the last two years, which is translating into more pages and more useful camping information for Missouri travelers. The 2013 edition of the Missouri RV & Camping Guide will be available in print and online in two weeks.

Helms received the Park Directory of the Year Award Nov. 30 during an awards banquet at ARVC’s annual Outdoor Hospital Convention and Expo, which took place at the Rio All-Suite Hotel & Casino in Las Vegas.

For more information about the Missouri Association of RV Parks and Campgrounds and Texas Advertising, please visit their respective websites at www.CampInMissouri.com and www.TexasAdvertising.net.

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