Aspira: Mission Mgt. Gives Us Larger Footprint (1/11/2019)
Story by Ben Quiggle
Reservation system provider Dallas, Texas-based Aspira, the operator of ReserveAmerica.com, announced in early December that it was acquiring another reservation system provider, Ontario-based Mission Management and its Astra and Campground Manager software platforms.
The merger combines two of the most well-known reservation system providers in the campground and RV park sectors, according to officials at Aspira.
Mark Trivette, CEO of Aspira, told WOODALLSCM.com (WCM) that the move was spurred in part by an effort to expand the company's reach within the marketplace. Aspira has been providing reservation and management services to the National Park System and numerous state park systems for more than 30 years but entered the private park arena only about two years ago.
“As we looked at the existing software providers and the systems and tools they provide to campground operators, we concluded that Mission Management was and still is the clear industry leader, with the best product offering, a proud and dedicated group of employees and a loyal customer base,” he explained.
Trivette told WCM that the combination of the two businesses will benefit customers of both products.
“The biggest advantage that results from combining Mission Management with Aspira is all of the Mission Management customers can now be listed on ReserveAmerica.com and be marketed to the 17-plus million consumers who visit ReserveAmerica.com each year as they research and reserve their next overnight stay,” he noted. “The power of Astra combined with the reach of ReserveAmerica.com offers our clients superior operational functionality, complimented by the ability to significantly increase their occupancy numbers through our marketing ability and direct to the camping consumer touch points. That means more revenue for campground and RV park owners and easier access to campground reservations for consumers.”
Trivette said that Aspira was particularly attracted to Mission Management because it was built by campground operators and designed with a campground operator’s needs in mind — something he said any owner should want in a reservation and management software.
“The software has evolved over the years to continue to provide the features and functions campground owners need to make the management of their businesses easier,” he explained. “Both Aspira and Mission Management have been in business for decades, so we provide stability to our customer base, coupled with ongoing investment to ensure our products and services are always meeting our customer’s needs.”
Both Mission Management and Aspira will continue to operate separately and Trivette noted that the plan is to market the Mission Management system to new customers.
“All software currently available from Mission Management will be supported going forward and existing users of Mission Management's Astra and Campground Manager products don’t need to take any actions related to the ownership change,” he explained. “Existing users of Mission Management software will see no changes in their support or ability to use the software.”
Looking to 2019, Trivette said that Aspira will continue to focus on making the lives of campground owners easier and help them increase occupancy rates.
“To do this we spend time talking to those owners to make sure we understand things we could add to the system to further enhance its value to the owners,” he said. “We are focused on gaining new customers in the private campground space by marketing the combined power of the Mission Management systems with ReserveAmerica.com.”
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