RVs Go High-Tech To Draw In Millennial Buyers (1/14/2019)
Story by Woodall's Campground Management
RV dealers are hoping campers fitted with solar panels, USB ports and Wi-Fi signal boosters will entice younger buyers as the industry worries over slowing sales and higher prices from President Donald Trump’s so-called trade war with China and Canada.
“People nowadays want all the comforts of home,” said Jim Humble, president of Colorado-based Cousins RV dealership. “All your campgrounds have Wi-Fi now, but if you’re far away from the front, you want that signal booster.”
As reported by USA Today, the RV industry has been aggressively targeting Millennials for several years, hoping to tap into a group of buyers who’ve traditionally shied away from the lifestyle once associated primarily with retirees. New offerings are lighter and easier to use. Hundreds were on display this week at the Colorado RV Adventure & Travel Show, one of the nation’s largest.
Many of even the smallest RVs and trailers contain solar panels, entertainment systems and wiring to charge smartphones and tablets far from plug-in power.
“The extra amenities now, it’s like glamping,” said Ryan Daniels, 38, as he browsed the show with his pregnant wife, Emily, 36. “We love every amenity. We don’t want to struggle too much.”
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